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21 results on '"Komarova, Yuliya"'

3. Research of Academic Motivation at the Stage of Forming a Threshold Level of Mastering Competences

Author

Eremicheva, Oksana Y., Yudin, Vladimir V., Sheptukhina, Inna I., Zyryanova, Natalia I., Shevchenko, Valery Y., Komarova, Yuliya G., and Simonova, Marina V.

Abstract

The relevance of the researched problem is caused by the society requirement to form and implement educational and creative potential of a student as a conductor of changes that set a high level of motivational behavior. The aim of this article is to develop a structural model of motivational behavior of students that allow carrying out modeling of specific characteristics and their practical application. The leading approach to the research of this problem is the provision of the theory of self-determination on basic needs that allow considering basics of intrinsic motivation. The results of the research are: the structural model of motivational behavior is considered in the article, the questions are selected and the questionnaire on educational motivation is developed for the poll of students' groups "Economy and Management". The development and approbation of multi-profile software programs are "Students' Questionnaire" to implement on-line poll or interviews with students on academic motivation. The results of the research can be useful for specialized structural divisions of the university, teachers, and also for the students in case of further research of the issues of academic motivation and individual educational paths.

Published
2016

11. Enabling and Cultivating Wiser Consumption: The Roles of Marketing and Public Policy

Author

Ozanne, Lucie K., primary, Stornelli, Jason, additional, Luchs, Michael G., additional, Mick, David Glen, additional, Bayuk, Julia, additional, Birau, Mia, additional, Chugani, Sunaina, additional, Fransen, Marieke L., additional, Herziger, Atar, additional, Komarova, Yuliya, additional, Minton, Elizabeth A., additional, Reshadi, Farnoush, additional, Sullivan-Mort, Gillian, additional, Trujillo, Carlos, additional, Bae, Hyeyoon, additional, Kaur, Tavleen, additional, and Zuniga, Miguel, additional

Published
2021
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15. IDENTIFICATION OF CATEGORIES AND DIFFERENCIES OF LIFE-CYCLES PRODUCT AND BRAND

Author

Komarova Yuliya Valeryevna

Subjects
lcsh:Social Sciences, lcsh:H
Abstract

The article is devoted to the analysis of such categories as product life-cycle and brand life-cycle. The author of the article distinguishes different stages of these cycles on the basis of the approach in the sphere of promotion, finances, sale and build relationship between these notions and determine their differences. She distinguishes the indicators which demonstrate the changes of each cycle's stage. The results of the research may be used in the service of marketing of any organization.

Published
2012

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