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Stephanie McCarty has been a chief marketing officer for a little over five years, but the job she has today isn't the same one she took in 2018. 'I feel [...]

ON MAY 21, 2018, a fledging, direct-to-consumer soap brand called Dr. Squatch gambled $18,000 on a YouTube video. Starring comedian James Schrader, the three-minute spot was more of an explainer [...]

ON MEMORIAL DAY of 1934, 28-year-old Tom Carvel loaded his trailer with ice cream and dreamed of dollar signs. His plan was to sell scoops to New York motorists headed [...]

Drew Barrymore is on the floor. It's a weekday afternoon in her Manhattan apartment, and the Emmy-winning actress, producer, writer and entrepreneur--who is also Adweek's Creator Visionary of the Year--has [...]

As Google's head of brand accessibility, KR Liu is as influential a voice for the disabled community as you'll find on the corporate carpet. Her injunction to marketers--the time has [...]

FOUR DECADES AGO, it looked like the words 'American' and 'car' might not be paired much longer. After decades of turning out land yachts, Detroit was caught napping when the [...]

JUST IN CASE you need further proof of die speed of technological change, consider this. The must-have electronic accessory of 40 years ago is today a device that a Gen [...]

It's a reasonable bet that most seniorlevel marketers would like--even if it's just once--to lead the creation of a Super Bowl ad. After all, who wouldn't want to work with [...]

Stuck at home during the pandemic lockdowns of 2020, a whopping 70% of Americans began cooking for themselves--a 50% jump over the prior year. For the sake of those whose [...]

In the summer of 1993, readers of the Los Angeles Times opened their papers to a startling bit of news--and for once it wasn't about wildfires, mudslides or Michael Jackson. [...]

In 1961, an 18-year-old George Harrison opened a copy of the Liverpool Echo and saw an ad for a used electric guitar. It was a 1957 Gretsch Duo Jet--coal black, [...]

Even in a nation that had grown accustomed to 'challenging times,' few months in recent memory were as dire as November 2020. Some 4 million Americans contracted Covid-19 that month, [...]

1984--Cannes Lions finally settled in Cannes. Founded in 1954 as the International Advertising Film Festival, the awards originated in Venice, moved to Monte Carlo in 1955, then alternated between Venice [...]

THE SKIN CARE BRAND IS COURTING GEN Z WITH A CENTURIES-OLD INGREDIENT. When European explorers reached the Americas in the 1500s, they brought diseases that Indigenous peoples--to their peril--had no [...]

When you're in the food business, a secret recipe can mean the difference between fortune and bankruptcy. At KFC headquarters in Louisville, Ky., for example, Colonel Sanders' original recipe sits [...]

Forty years ago, Americans kicking off the holiday shopping season decided to kick one another instead. It was a doll they were all after, and most would stop at nothing [...]

No matter where you are in America, it's not very hard to get your hands on a bagel, especially with national bakery brands like Thomas', Sara Lee and Pepperidge Farm [...]

AUG. 6, 19891 With Vladimir Putin's regime currently saddled with 16,500 International sanctions, no Russian brand is about to advertise to American consumers. But 35 years ago. when Russia was [...]

EVEN THOUGH HE NOW LEADS the organization as its CEO and executive director, Amit Paley still remembers his early days with The Trevor Project, starting out as one of its [...]

Wander through YouTube to see what TV spots looked like in 1986, and you'll be in for a lot of... vanilla. This was the year that Chevrolet (the 'Heartbeat of [...]

For better or worse, just about everything Prince Harry does these days is sure to make the news. So it was no surprise that the blogs and gossip pages began [...]

In 1933, the United States stumbled into the worst year of the Great Depression. A quarter of the population had no work, millions had no homes, and nearly everyone suffered [...]

Here's one for the 'duh' file: Make sure you're giving consumers what they want. What company could fail to heed basic advice like that? Try the $258 billion Coca-Cola corporation. [...]

A company interested in buying a minute in Super Bowl 58 will need to cough up around $14 million. Surprised? Probably not. It seems we have become inured to such [...]

WHEN ADWEEK Launched its Challenger Brands franchise two years ago, 'challenge' still went by its traditional definition--to engage in competition, to push limits, to disrupt the status quo, But coming [...]

In February of 1973, The New York Times reported a story out of Texas known as the '$13 war.' It pitted the magisterial Braniff International Airways against a scrappy upstart [...]

For the last two decades, London's iconic Phonica Records has been the place for vintage vinyl fans who've devoted their weekends to bin diving. But in November 2018, shop visitors [...]

In the spirit of gift giving this Mother's Day, here's a memorable reflection on the holiday from the pages of the St. Louis Post-Dispatch in 1944: 'Mother's Day is being [...]

If you were among the millions of devotees of AMC's much-missed Breaking Bad, odds are you recall the climactic Season 5 episode 'Granite State.' Bedeviled by the collapse of his [...]

One early morning in the English town of Aylesbury, a doctor in round spectacles and a white lab coat began his usual rounds at Stoke Mandeville Hospital. These were the [...]

Millions of Americans are setting out to trick-or-treat tonight, donning an array of costumes that increasingly include their favorite brands--not just characters like Spider-Man and the Little Mermaid, but actual [...]

The article explores the life and legacy of William Penn, the founder and governor of Pennsylvania. It highlights the numerous places and landmarks named after Penn in Pennsylvania, but notes that many people are unfamiliar with the details of his life. The article discusses four physical legacies of Penn that still exist today, including the William Penn Landing Site, Penn Treaty Park, the Pennypack Bridge, and Pennsbury Manor. It provides historical context on Penn's motivations for founding Pennsylvania and his relationship with the Quakers. The article concludes by discussing the reconstruction of Pennsbury Manor and its significance as a representation of the Colonial Revival movement. [Extracted from the article]

If there's a single Italian recipe that generations of cooks fuss and disagree over with equal relish, it's tomato sauce. Do you use fresh tomatoes or canned? Olive oil or [...]

According to the Society for Personality and Social Psychology, 41% of Americans make New Year's resolutions. Unsurprisingly, perhaps, losing weight usually tops the list. So it's little surprise that January [...]

The ADWEEK 50 recognizes executives in advertising, marketing, technology, and media for their contributions to their companies and the industry. This year's list expanded to 60 individuals, including leaders like Abi Evans, Chris Bellinger, and Codie Elaine Oliver, who have been lauded for their innovative work. Executives such as Bruce Gersh, Stacy Poritzky, and Chris Boothe emphasize teamwork, continuous learning, and successful leadership in their respective fields. Additionally, individuals like Regan Przybyl, Ana Bermudez, and Oshiya Savur bring creativity, cultural relevance, and global perspectives to their marketing strategies, driving success in their industries. [Extracted from the article]

This article profiles several individuals in different industries, highlighting their achievements and perspectives. It features Lo Bosworth, founder of Love Wellness, Aurora James, founder of the Fifteen Percent Pledge, Keke Palmer, an entertainer with her own digital platform, Lynn Teo, CMO of Northwestern Mutual, and Michael Phelps, the Olympic swimmer. The article also includes profiles of several chief marketing officers (CMOs) and their strategies for brand partnerships and marketing campaigns. It features Deborah Wahl Tillman, Julie Uhrman, and Mark Weinstein, who have all achieved success in their respective roles. The article includes a photograph of Alicia Tillman, the Chief Marketing Officer of Delta Air Lines, but does not provide any additional information about her or the photograph. [Extracted from the article]

There's a cynical old saying: Hatred breeds excellence. Scoff if you'd like--but not before you hear the story of how that adage created one of America's best-known holiday gifts: a [...]

Davide Grasso has been CMO of Nike, CEO of Converse, and now heads up Maserati, taking the carmarker from deep red into the black in less than four years. He [...]

According to the National Sleep Foundation, up to 96% of college students report functioning on less than eight hours of sleep per night. During final exams it gets worse, with [...]

On the evening of March 27, 1930, Hugo Eckener took the rostrum at the National Geographic Society's headquarters in Washington, D.C., to accept the institution's gold medal. He deserved it: [...]

Though more than half of Americans were not even alive when it debuted, 1985's Back to the Future remains one of the most popular movies ever made. Part of the [...]

The eyes of the car-buying public are usually trained on the flashy new offerings at the New York International Auto Show or, more realistically, on whatever models are on the [...]

The Definitive Guide to Public Relations Coups--if there were such a book--would surely record a groundbreaking event in 1966. That spring, a publicist from Milton Bradley placed a call to [...]

Two years ago, model and businesswoman Beverly Johnson wrote an op-ed for The Washington Post looking back on some history she had made 46 years earlier. In August 1974, Johnson [...]

Fifteen years ago, a piece of fan mail arrived at L.L. Bean headquarters in Freeport, Maine. It came from an 8-year-old girl in Massachusetts named Ellie Thonnings, who'd torn out [...]

For each of the 135 flights it made, the space shuttle program never failed to churn up plenty of media coverage. But few launches drew more attention than STS-26, Discovery's [...]

On a late January night in 1958, Brooklyn Dodgers catcher Roy Campanella lost control of his Chevrolet on an icy road, flipping the car and crushing his spinal cord. The [...]

In September 1945, the U.S. armed forces commenced Operation Magic Carpet, the mass demobilization of American soldiers who'd fought in World War II. Some 20,000 troops a day boarded ships [...]