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Printer selection is one of the most important decisions for a magazine publisher. This is the vendor that handles what is the largest (or second-largest, after events) and most expensive [...]

'Beyond the banner' is a term that publishers have kicked around for years in terms of digital marketing opportunities. As the number of different channels grows, so does the opportunity [...]

FOLIO:'s Eddie and Ozzie awards competition is the largest of its kind for magazine publishers. It also has the proud distinction of being the only awards event open to magazines [...]

That's what Rebecca Rolfes, founder and executive vice president of Imagination Publishing, a custom publisher that serves associations, told us last year for the 2010 FOLIO: Association Publishing Survey, conducted [...]

While it's natural to worry about how the publishing industry is going to attract the next generation of leaders, the fact is the industry is already seeing a demographic shift, [...]

The good news: Publishers aren't cutting manufacturing and production budgets as much as they did last year. The bad news: They aren't exactly investing in magazine manufacturing and production, either. [...]

It's inevitable that the pursuit of 'integrated' advertising now includes a heavy dose of social media. It's not something to be taken lightly. Publishers walk the ad/edit line in print [...]

Marines is the official magazine of the United States Marine Corps, a communications mainstay for five key, audiences: active Marines, families of Marines, potential Marines (at any given point, the [...]

WHEN THE MASS MARKET magazine industry plunged into recession in 2008, city and regionals were an oasis in the waste land of magazine advertising, thanks in part to a clientele [...]

National Geographic is a perennial winner at; file National Magazine Awards, picking UP 26 through the years, including the two it won in 2011 (one of which was Magazine of [...]

From 2008 through 2010, many b-to-b publishers were holding on by their fingertips. While the same could be said for a disconcerting number of publishers in 2011, many organizations are [...]

American Business Media's Annual Meeting, held in early May, took a single theme approach around the topic of marketing services. While the core of marketing services is based on many [...]

The Eddie and Ozzie awards recognize excellence in magazine and digital editorial and design. The awards draw by far the widest variety of publication types--from b-to-b to consumer to association [...]

THIS YEAR THE PUBLISHING CATCHPHRASE is 'marketing services' (with of course, a strong social media component). Depending on your definition, magazine publishers have always offered 'marketing services,' but today that [...]

As the publishing industry closes out another year, it's time to take stock of where we've been and where we're going. True, magazine closures have tapered off (just 22 in [...]

While it's natural to worry about how the publishing industry is going to attract the next generation of media leaders, the fact is the industry is already seeing a demographic [...]

Much like their consumer and b-to-b peers, association publishers are trying to reinvent themselves and stay relevant with their audiences (last year the Society of National Association Publications changed its [...]

Art and production professionals in the magazine industry have often born the brunt of lay-offs and salary cuts (sometimes ranging as harsh as 25 percent) in the magazine industry. The [...]

BACK IN 2002, when the digital strategy for most publishers still revolved around posting magazine stories to Web sites, the Financial Times adopted a strategy that previewed what was to [...]

Executive and ownership changes are coming fast and furious in the consumer magazine world. The summer kicked off with Hearst Magazines announcing Cathie Black was moving to chairman, to be [...]

Print magazines may be struggling on the business side, but in terms of the actual capabilities of manufacturing and production, one could argue that the industry is in a golden [...]

'Doing more with less' applies to every publishing function but particularly editorial, where the internal demand for new products is increasing. But while they're doing more, editors--which have traditionally been [...]

APPLE products such as the iPhone and iPad are dominating much of the content-centric behavior of consumers but casting a wide net across all emerging devices in the e-reader, smartphone [...]

DESPITE HINTS OF A RECOVERY, overall compensation for magazine salespeople declined in 2010 compared to 2009, according to the 2010 FOLIO: Advertising Sales Salary Survey, conducted by Readex Research. That's [...]

CITY AND REGIONAL MAGAZINES were one of the few bright spots in print magazines in recent years. However, when the recession finally crept into local markets, it was devastating for [...]

Today, most publishers are re-examining their business model, driven by the collapse in print advertising and a shift in their audience to new outlets. Many have gone online only, although [...]

REED ELSEVIER SHOCKED THE INDUSTRY in 2008 with the announcement that it was putting Reed Business Information on the block. RBI shocked fellow publishers again just last month, when it [...]

Shuttered magazines, canceled events, a dip in digital and of course, mass lay-offs. Those four things pretty much defined b-to-b publishing in 2009 for most players. After the high-flying years [...]

As magazine publishers reinvent themselves, their technology demands are changing as well. Here, FOLIO: spoke with 12 different publishing executives--representing a range of large consumer, b-to-b, online-only and custom publishers--about [...]

It's something playing out over and over again in the publishing industry today: former executives of existing publishers leaving to start new companies. Sometimes, it's not amicable (such as Cygnus [...]

Meredith Corp. was one of the few bright spots for publishing media in 2009, with a tale of sliding (but stabilizing revenue) and increasing profits. Advertising Age named Meredith its [...]

The Hearst's and Time Inc.'s may get the headlines but the majority of companies in the $40 billion magazine industry are small, independent publishers targeting a specific niche. Most of [...]

As for-profit publishers reassess their business model (and the role of print within it), so are association publishers reviewing their role in the overall context of the parent organization and [...]

Defining the mission and serving the dual goals of information provider and fundraiser are a challenge for any association magazine. While lack of staffing and competing with for-profit competitors were [...]

The Economist is somewhat of a maverick in the magazine world. Revenue is split 50/50 between circulation and advertising and at a time when many publishers are looking at circulation [...]

Five years ago, consumer publishing CEOs told FOLIO: that 50.1 percent of their revenue came from print advertising while just 3.5 percent came from digital. While print has steadily eroded [...]

ACP Gets Second Chance After Reed folded 13 construction titles, the group's original owner is making a play to bring them back. by Matt Kinsman In April, Reed Business Information [...]

Digital is the priority for most publishers, yet many executives have had to re-adjust their e-media forecasts just as they did with more traditional revenue streams such as print and [...]

Virtual proofing. Ad portals. Automated workflows. Even as the print workflow becomes increasingly digitized, the fact remains that most of what we're dealing with is mature technology for a mature [...]

For the last five years, the city and regional category has been one of the few bright spots in the print publishing industry, defying the slowdown in the general magazine [...]

Integrated. Engaged. Customer focused. We've all heard the buzz words but what do they actually mean? A little more than halfway through the worst year in the publishing industry in [...]

PUBLISHER INTEREST in digital editions continues to grow, even as the Web site becomes the primary digital product for many. However, many publishers are just scratching the surface of what's [...]

The Traditional Publisher: 'All competition in this economy is significant from an advertising perspective. However, the Web audience in my opinion is not the print audience of Hot Rod. It [...]

Last month, ABM's Business Information Network reported b-to-b ad pages fell 27 percent in January 2009 compared to January 2008--the largest single drop in a year (representing nearly 30 straight [...]

Welcome to the 2009 FOLIO: 40, the oldest, most comprehensive and most distinguished magazine industry compilation of its kind. We've spent the last year examining the industry, as well as [...]

The FAMEs (FOLIO: Awards for Magazine Events) recognize outstanding magazine event programs in 10 categories. Despite an economic downturn that is taking a toll on many publishers' events, the entries [...]

The phrase 'print dollars, Internet nickels' gets attributed to Time Inc. CEO Ann Moore, who a few years ago compared the trickle of online revenue consumer publishers were seeing to [...]

Magazine production has changed dramatically in the last few years. Tools and standards that have come to the forefront--ad portals, virtual proofing, online insertion orders, PDFs--which weren't exactly new, still [...]

'It's time for leaders to lead.' Those were the words of incoming American Business Media chairman and Meister Media CEO Gary Fitzgerald at the ABM Spring Meeting in May. Fitzgerald [...]

Doing more with less is the universal publishing industry mantra, but nobody embodies it more than association publishers. While dedicated, for-profit publishers trim costs but still recognize their key product [...]