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This study was designed to examine whether Viagra has been covered differently or similarly by major newspapers in South Korea and the United States, holding that a different sexual culture exists. A total of 421 articles from four major newspapers, Chosun Ilbo and Dong-A Ilbo in Korea, and the American newspapers, The New York Times and USA Today, were analyzed. We found that Korean newspapers covered Viagra as a medical drug rather than an influencer, whereas American newspapers more frequently framed Viagra as social influencer. Also, it was determined that American newspapers more frequently used drug manufacturers and patients as their information sources, whereas, Korean papers utilized government and international or foreign news as their information sources. More findings and implications are discussed in detail. [ABSTRACT FROM AUTHOR]

The purpose of this study is to develop evaluation criteria, the so-called crisis management index, that can gauge integrated crisis management capability. In particular, while most crisis management factors and models have been devised in western countries, no full-scale crisis management index outside the western hemisphere has been developed so far. The index developing process for evaluating South Korean corporations' crisis preparedness can showcase how to integrate broad concepts already developed in the literature and in unique business situations in each country. The study deployed multiple research stages that allowed the study to sufficiently reflect the characteristics of crisis management. First of all, the study developed index items by embracing content validity through three research stages such as extensive literature review, in-depth interviews and professional audits. The dimensions of the index items were finalized through factor analysis. The finalized index dimensions include the organizational management strategy factor, the execution and communication factor, and the organization system and cultural factor. The index items developed for evaluating the organization's crisis-preparedness were applied to South Korean corporations and implications based on their index scores were discussed. ..PAT.-Unpublished Manuscript [ABSTRACT FROM AUTHOR]

This study attempts to identify the effects of issue ownership of a corporation on its reputation, and the moderating effect of issue obtrusiveness. Two representative Korean corporations (Hyundai and SK) were selected and their reputations were measured. It was shown that a corporation which owns issues that were perceived as important by publics has a higher corporate reputation. There was no moderating effect of issue obtrusiveness on the relationship between issue ownership and corporate reputation; however, there was a possibility of issue obtrusiveness as an independent variable. Implication for public relations research and practice was discussed. ..PAT.-Unpublished Manuscript [ABSTRACT FROM AUTHOR]

An experimental study (n=324) examined the effects of message sidedness in a Weblog about the siting of a new retail facility where levels of source trustworthiness and source goodwill also differed. A 3 x 2 x 2 design manipulated message sidedness (supporting one-sided v. nonrefutational two-sided v. refutational two-sided), source trustworthiness (high v. low), and source goodwill (high v. low) to measure their effects on attitudes toward the message, the issue and the company. MANOVA results revealed no three-way interaction, but a main effect for source trustworthiness and a two-way interaction between message sidedness and source goodwill. Implications for public relations strategy and for the possible role of Weblogs - the message format used in the study - are discussed. ..PAT.-Unpublished Manuscript [ABSTRACT FROM AUTHOR]