Search

The notion of 'anthropomorphism' has been a subject of intrigue for transdisciplinary academics and scholars for the longest time, as the origin of this concept dates back to the BCE (Before Common Era). Over the past few decades, anthropomorphism literature has been burgeoning in the marketing discipline and its subfields (branding, advertising, consumer behaviour, etc.). This relatively novel stream adopts anthropomorphism as a concept and offers fascinating insights into consumers and their choices, behaviour, and intentions. Although there have been several qualitative review‐based assessments of anthropomorphism within the marketing field, none have been informed by quantitative tools or through a framework‐based approach. Our hybrid variant of systematic review fills this gap by using bibliometric techniques (performance analysis, co‐authorship analysis of countries and authors, and co‐word analysis of keywords) and Theories‐Context‐Characteristics‐Methods (TCCM) framework to show the evolution, trends, and intellectual structure of anthropomorphism in consumer behaviour research. We depict the evolving trajectory and trends over time using a sample of 432 peer‐reviewed journal articles and 27,671 secondary references (between 2005 and 2023) on anthropomorphism in consumer behaviour. Significant results include identifying and describing the most influential authors, articles, journals and countries, different research streams, their development, and future research directions. We also present six knowledge clusters delineating the intellectual knowledge structure of the field. An additional section depicting theories employed, characteristics explored, contexts examined, and methods utilized in the domain have also been presented. Furthermore, we used the TCCM framework to orchestrate possible trajectories for future research. By doing this, we offer academics and practitioners a systematic comprehension of the advancements in the domain and a comprehensive road map for future research. [ABSTRACT FROM AUTHOR]

The study aims to prove that lifestyle orientation is constructed on personalized values and beliefs without significant professional background interference, job roles, and age. Furthermore, the study discusses the changing perception of self-actualization in professional life. The study was conducted on a sample of 51 government employees of Aligarh with different job profiles, comprising academicians and public executives. The propensity towards two lifestyle orientations (enfolding/enlarging) of professionals was developed by Udai Pareek (2002). Further, a qualitative approach was used where respondents were asked to state whether self-actualization is a significant contributor towards their success or not. Statistically, no significant difference was found between academicians and public executives on the constructs of enlarging and enfolding lifestyle based on their job role, age group, and work experience. However, every respondent attributed self-actualization differently by adding a different meaning to it according to their personal and professional experiences. The study provides a brief idea about the difference between enlarging and enfolding lifestyle, which results in the difference in employees' work patterns in the organization. The knowledge of two lifestyles would help draft strategies accordingly. [ABSTRACT FROM AUTHOR]

Businesses are facing tremendous global challenge to become Greener and Sustainable. There are pressures on them regarding their sustainable performance and of compliance with the regulatory norms set by the government and the community. Environmental performance is an integral aspect of Sustainable development and has gained profound attention in recent years. Lack of adherence to sustainability norms has been a cause of concern in developing countries, especially in the SME sector. Many of the industries have been shut down or they are at the verge of closure due to their inability to comply with the sustainability norms leading to decline in production and exports. Although various researches have been conducted in this field, the problem of Environmental quality still remains an issue that needs to be addressed properly. The purpose of this paper is to study Environmental issues of SMEs and present a holistic framework incorporating the various aspects of environmental quality to assess the performance of Small and Medium Enterprises. This paper reviews studies on Sustainable performance, SMEs performance measurement and Environmental performance. Environmental quality has been taken as the broad perspective having Waste management, Diversity protection, Ecosystem balance and Energy conservation as four measures under which different metrics have been identified. Appropriate indicators under the metrics have been developed in order to evaluate the performance of SMEs. [ABSTRACT FROM AUTHOR]