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Culture has a very important function in the daily lives of Malaysians.In spite of its importance, less attention has been paid to identifying Malaysian ethnic values from their own perspective.Most of previous studies have focused on a universal approach to identify the values of Malaysians.By addressing the gap, this paper hopes to identify a more comprehensive list of values related to Malaysian communication characteristics in flood disaster management context. Over the past decade, flood has become Malaysia’s most common natural disaster.Sustainable flood mitigation and relief management is important as it reflects the ruling government for dealing with crisis.The psychological support on victims’ wellbeing, during and after the disaster is substantial from the humanitarian perspective. Hence, this paper discusses the communication practices from indigenous perspective to help reduce the psychological impact of flooding. This paper presents qualitative data, based on in-depth interviews with 13 flood victims.The findings indicate that local values are important characteristics of effective communication surplus to the aids that bound to reduce the psychological impact of a disaster.This research intends to contribute in terms of the identification of the local code of conduct in communication in an attempt to obtain insights about flood disaster management. Besides, the outcome of the study could help to develop policies for aid agencies, information resources and community organisations in relation to the competency in communication to advocate the betterment and well-being of flood disaster victims.

Objective - The study seeks to determine the relationship between psychosocial factors, namely social support, impression management and emotional factors (stress, anxiety and depression), with quality of life among flood victims. The Conservation of Resources Stress Approach Model and The Social Support Deterioration Model suggest that quality of life is dependent upon these psychosocial factors. Methodology/Technique - The cross-sectional study examined 1300 flood victims in flood prone areas in Malaysia. The Multidimensional Scale of Perceived Social Support, The Bolino and Turnley Impression Management Scale and Depression, Anxiety and Stress Scale questionnaires were used to measure the psychosocial factors, while The WHO Quality of Life instrument was used to measure quality of life. The results were analysed using Pearson Correlations.Findings - The findings demonstrate that, in general, psychosocial factors are associated with quality of life. Social support dimensions and emotional factor dimensions were significantly correlated with quality of life. In addition, two dimensions of impression management were correlated with quality of life. The findings are consistent with the psychosocial theory that implies an overall relationship between the variables studied.Novelty – This study suggests that there is much to be done in terms of community flood education in Malaysia, as well as training for emergency aid providers to decrease the likelihood of negative effects of psychosocial factors on individuals' quality of life. A psychosocial support programme is recommended to enhance overall quality of life for flood victims. Type of Paper - Empirical