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Communication is vital in achieving the economic sustainability of media institutions. They adopt strategies that help organizations to communicate effectively, foster partnerships, and promote the adoption of innovations. This study examined the role of communication in developing the media institutions in the United Arab Emirates to acquire economic sustainability goals. The researchers applied the case study method and selected 500 respondents from the UAE Business-to-Business Communication Database. Research revealed that communication positively affects Emirati media institutions. Public relations and communication practices help these organizations to achieve economic sustainability. It was found that public relations and communication affect these organizations to foster partnerships in terms of ensuring transparent operations and trust building. However, the effect of public relations and communication on promoting innovation remained insignificant, as a slight agreement was shown regarding the relevant phenomenon. It was concluded that economic sustainability holds great significance in the Sustainable Development Goals (SDGs) framework, and communication ensures they are achieved in the best possible manner. As a result, Emirates-based corporate sector organizations acknowledge the significance of public relations and communication and integrate these strategies into their comprehensive business plans to attain sustainable economic growth and development.

This study examines the relationship between playing video games, communication and social interaction among Emirati university students, as several studies (Oei & Patterson, 2014) have shown that there is a real impact of video games on peoples’ interactions as social beings. The results of the study confirmed that 63.9% of the participants use video games on a daily basis, with 23.3% of them allocating two hours per day. Besides, 90.7% of the respondents prefer to play with their friends; which constitutes a form of communication and social interaction. However, 41.67% of the respondents confirmed that video games affect their family relationships, 36.45% affect their relationships with friends, 34.25% enable them to escape from their social reality, 43.59% increase their social isolation, and 39.9% prefer to play alone. This highlights the negative impact of video games on communication and social interaction.

PurposeThe development of teaching public relations in the United Arab Emirates (UAE) is an important topic to uncover because it is related to and to some extent parallel with the development of the UAE and its vital sectors. The purpose of the study is determine the circumstances of the emergence of teaching public relations in the UAE, to investigate public relations education offered in the UAE universities, to discuss the development of public relations education including challenges and opportunities.Design/methodology/approachThe authors conducted 12 semistructured interviews with public relations educators in the UAE universities to understand the importance, development and current status of public relations and education.FindingsThe finding indicates a lot of developments took place in the establishment of public relations programs and its professionalization within a short time span, but more empirical research is needed to address the issues that have been brought up in the study.Research limitations/implicationsThe current research looked at the undergraduate public relations programs, but the status of graduate programs in communication and public relations needs to be investigated. More research in academic field is needed to discuss how the development of the public relations education influenced the public relations practice in UAE.Originality/valueThere is not much research done specifically on the public relations education in the UAE. The study sheds light on understanding the perspective of public relations educators on public relations programs and provides insights on how public relations education can be integrated to the local context without losing the global perspective.

This research aims to shed some light on how the Arabs are being presented in Hollywood through examination of the war and action movie Rules of Engagement (2000), which according to Jack Shaheen (2008) is the most stereotypical movie of all time. The main objective of this research is to identify the image and the messages the producer of this film tried to send to the audience. The method used in this study was the Critical Discourse Analysis (CDA) (Horkheimer, 1972). The results revealed that the producer of Rules of Engagement made an extensive use of the perplexing power of the semantic components of the language in arguing for or against an ideology

À l’ère des communications numériques et des environnements économiques et sociaux mouvants, Tourya Guaaybess présente une critique des théories occidentales touchant le développement des médias dans les pays du Sud et arabes et les nouvelles politiques de coopération dans les pays et sociétés arabes. Sa présentation de sujets et d’idées parfois complexes, aux contours difficiles à délimiter, est dépouillée mais entière. L’auteur s’en remet à des sources multiples de première main (les travau...

This study aims to identify the factors and principles upon which social responsibility (CSR) has been established in the UAE. Despite the recent introduction of CSR in the UAE, beginning in the early 2000s, the initiative has expanded in the Middle East and internationally into an active and innovative experience through various programs. The UAE experience is unique in the Arab region because it combines the specificity of the local community with the requirements of globalization, the market economy, free trade, economic competition, and e-governance. The Dubai Chamber CSR Label, launched in 2010, is one of the most important initiatives to lead organizations into adopting sustainability and CSR programs. The conceptual paper also discusses the communication strategy adopted by the organizations in the UAE to introduce programs and plans for sustainability and CSR.

We argue that the basic and contemporary concepts related to crisis management, especially in the communication field, share some similarities with what was practiced in ancient civilizations such as the importance of direct contact between the leadership and the public. Other similarities include the accurate diagnosis of the real causes of the crisis, the forbiddance of the dissemination of false news and the reassurance of the public opinion that there is a solution to the crisis, a sound management decision, and a good plan for its implementation. We link the past time crises to the contemporary era, providing a comparison framework. The history of crisis tends to show us that the study of crisis management cannot be linked to a specific civilization or era, especially when humanity had witnessed multiple and complex environmental, political, economic, and military crisis. Moreover, some of the problems and complex issues in the modern era are rooted in history. Thus, many geopolitical crises nowadays are the result of old causes. The study of crisis management from an academic point of view should be a multifaceted analysis, including a historical, a cultural, and an anthropological one, which determines the course of evolution and consequences of the crisis.

This research looks at the teaching of crisis management at the colleges and departments of communication and public relations in the Arab world. Major findings of the study suggest that out of 24 colleges and departments of communication and public relations surveyed by this research, only two universities teach the course crisis management in their curriculum. The latest developments in the Arab world dictate new mechanisms in managing information and news and dealing with publics and the mass media locally and internationally. The new trends of teaching crisis management focus on the multidisciplinary approach which consists of a good knowledge of news management, dealing with the media, dealing with people, business administration, information technology, social and anthropological context. All these fields of knowledge are indispensable for understanding the general background of the issues and for choosing and selecting the best communication and persuasion techniques and tactics to manage crises effectively and successfully.

Les fondements de la politique médiatique et culturelle française destinés aux minorités ethniques d’origine immigrée sont évoqués. Bien que le rôle des médias dans la politique d’intégration soit évident, il a été fondamental de se demander si la France a une politique médiatique pour ses minorités ethniques et, si ces dernières ont le droit à l’accès aux moyens de communication et d’information de masse dans la législation française. À travers l’analyse de plusieurs aspects sociopolitiques et culturels, nous avons constaté qu’en France, la conception de la politique en matière d’information et de communication communautaire ou interethnique a été inspirée du modèle français d’intégration qui se base sur la philosophie républicaine jacobine. L’analyse montre que l’absence d’une stratégie médiatique et culturelle des autorités françaises a favorisé une surmédiatisation des problèmes des minorités ethniques. De plus, elle montre que les médias sont généralement associés au fait de véhiculer les stéréotypes qui exploitent les conjonctures économiques et sociales pour accréditer et renforcer la thèse selon laquelle ces minorités constituent un fardeau pour l’économie nationale. Les résultats montrent également qu’il est nécessaire de recomposer la politique et l’action médiatique française destinée aux minorités ethniques, car nous avons relevé dans cette étude que chaque communauté ethnique développe ses propres réseaux et espaces de communications et d’informations.