Search

Behavioural design has emerged as a critical new area of research and practice. However, despite the development of extensive lists of possible problem features and suggested solution principles there is little guidance on how these should be connected. Therefore, in this work we systematically examine interactions between major problem features and solution principles, based on an analysis of 218 behavioural design interventions drawn from 139 cases across design domains and foci. This forms the basis for a number of contributions. First, we bring together behavioural and designerly perspectives on problem characterisation via two proposed problem features: change demand and behavioural constraint, related in a two-by-two framework. Second, we synthesised recommendations from across domains and foci to operationalise a list of 23 solution principles relevant to designers. Third, we link these insights in a proposed Behavioural Problem/Solution (BPS) matrix. Further, we identify a number of potential systemic challenges in the reporting and evidencing of behavioural design interventions. Together, these insights substantially extend both theory and practice surrounding problem-solution mapping in behavioural design, and form a foundation for further theory development and synthesis in this area., Design, Organisation and Strategy

Behavioural design has emerged as an important domain of design research and practice. However, there is a need to better distinguish behavioural design and subsequently map its unique features and challenges. In answer to this need, this work examines the evolving role of behaviour in design and contrasts this with eleven in-depth behavioural design cases. This has resulted in our identification of behavioural design as a new paradigm of design, with a number of unique characteristics. Based on this, we propose a model of behavioural design. Furthermore, we identify three critical barriers to behavioural design in practice, and suggest ten mitigating enablers. Together these findings provide implications for further development of theory, practice, and education in behavioural design.

Behavioural design has emerged as a critical new area of research and practice. However, despite the development of extensive lists of possible problem features and suggested solution principles there is little guidance on how these should be connected. Therefore, in this work we systematically examine interactions between major problem features and solution principles, based on an analysis of 218 behavioural design interventions drawn from 139 cases across design domains and foci. This forms the basis for a number of contributions. First, we bring together behavioural and designerly perspectives on problem characterisation via two proposed problem features: change demand and behavioural constraint, related in a two-by-two framework. Second, we synthesised recommendations from across domains and foci to operationalise a list of 23 solution principles relevant to designers. Third, we link these insights in a proposed Behavioural Problem/Solution (BPS) matrix. Further, we identify a number of potential systemic challenges in the reporting and evidencing of behavioural design interventions. Together, these insights substantially extend both theory and practice surrounding problem-solution mapping in behavioural design, and form a foundation for further theory development and synthesis in this area.

Behavioural design is a crucial research area due to its potential in leveraging the positive outcomes of traditional design. Current need for theory building requires discerning the unique characteristics and challenges of behavioural design. To contribute towards this goal, the paper structures the conceptual and operational uniqueness of the behavioural design using the process and cognitive perspective. Process model uses the basic design cycle to discern the tasks and stages of behavioural design. Cognitive perspective uses dual process theory and cognitive strategies used by designers. Integrated model of process and cognitive perspective is the crucial contribution of this paper. A case study involving interview of lead designers from five behavioural design consultancies has been used to present and elaborate the usefulness of the integrated model of behavioural design. Integrated perspective links the process characters like incomplete analysis, simulation and evaluation stages, over reliance on the prescriptive methods, and unequal emphasis to multiple disciplines, with incomplete analytical process, and solution and knowledge driven strategy along cognitive perspective.

The base (BOP) and the top (TOP) of the world income pyramid represent the poor people and the people from developed countries, respectively. The design of products for the BOP is an important ingredient of the poverty reduction approach that combines business development with poverty alleviation. However, the current understanding of the design for the BOP is limited. This study, using a protocol analysis, compared design processes for the BOP and TOP markets. The results indicate the difference between the design processes for these markets in terms of the design strategy employed by the designers (i.e. problem driven, solution driven strategy), their requirements handling behaviour, and their information behaviour. (C) 2014 Elsevier Ltd. All rights reserved.