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Demographic shifts resulting from population aging are evident globally, including in Southeast Asia, Thailand, and Indonesia. The relevance of advance care plans is becoming increasingly apparent as the worldwide demographic transforms due to aging. This study sought to investigate the factors influencing the use and implementation of advance care plans (ACPs) using the health belief model (HBM) and technology acceptance model (TAM). This study selected a sample of individuals aged 30–60 in Indonesia and Thailand based on established inclusion and exclusion criteria. The study utilized the purposive random sampling method, integrating aspects of purposive and random selection. A total of 532 questionnaires were distributed via an online form, and 472 were obtained after data cleaning. Most respondents to this survey came from Indonesia, comprising 238 out of 472 respondents (50.4%), and from Thailand, comprising 49.5%; most respondents were women who were between 36 and 40 years old, and most reported graduating with a bachelor's degree. A significant construct influences the use of advance care plans, i.e., perceived barriers. The perceived barrier (PBA) construct included data security, accessibility, and language barriers. In summary, overcoming existing barriers can indirectly increase the benefits of advance care plans. The results show that perceived usefulness (β = 0.189, p < 0.001), perceived ease of use (β = 0.150, p < 0.01), perceived susceptibility (β = 0.153, p < 0.01), perceived severity (β = 0.105, p < 0.05), and perceived benefits (β = 0.241, p < 0.001) all had significant positive effects on behavioral intention. In contrast, health motivation (β = 0.073, p = 0.100) and perceived barriers (β = 0.034, p = 0.134) did not show significant relationships with behavioral intention in Indonesia and Thailand, offering insights into both countries' development strategies and the promotion of advance care plans with media as the technology. [ABSTRACT FROM AUTHOR]

Food waste is an issue throughout the food supply chain from production to consumption, especially in the later stages, such as retailing and final consumption. For the future of the developing world, changes in farming and retail practices are crucial. This study introduces a digital system for managing agricultural waste in Thailand that aims to encourage farmers and food retailers to sell their excess agricultural materials. The study's objectives are as follows: (1) to explore factors that affect users' behavioral intention to utilize an agriculture waste trading platform; (2) to compare the behavioral differences between farmers and retailers regarding their intention to use a digital platform for sustainable agriculture. Data were gathered from 570 fruit and vegetable sellers and farmers across five provinces in the northeastern region of Thailand. Structural equation modeling (SEM) was used to analyze the relationships between constructs based on the modified Unified Theory of Acceptance and Use of Technology (UTAUT2), and multigroup analysis (MGA) was employed to analyze differences in path coefficients across groups. The key findings revealed that social influence (SI) had a more significant impact on retailers compared to farmers, while facilitating conditions (FC), habits (HB), and privacy (PR) were necessary for both groups. Unlike retailers, farmers were also motivated by hedonic motivation (HM) from using the platform. Explicitly, retailers' behavioral intentions were influenced by a more significant number of factors than those of farmers. This research suggests that policymakers should develop targeted marketing campaigns leveraging social influence for retailers, improve platform usability and security, and create incentives for habitual use to enhance platform adoption. Additionally, policymakers should promote engaging features for farmers, provide comprehensive education and training, and advocate for supportive policies and financial incentives. Strategic actions to facilitate the transition toward a circular economy will improve the environmental sustainability and economic resilience of the agri-food sector. [ABSTRACT FROM AUTHOR]

Misshapen organic vegetables in the food supply chain can easily be discarded in the market if they do not meet aesthetic standards. E-commerce technology enables the distribution of imperfect organic produce from farmers to potential customers, mitigating agri-food waste issues. Green consumers are prospective customers of imperfect produce because their purchasing decisions are made based on sustainability and environmental considerations. However, each individual's degree of green consumption differs, impacting their preferences and behaviors toward green buying activity. Considering the gap between the varying levels of green consumers and their intention to purchase imperfect organic produce through e-commerce, this study aimed to profile three distinct green consumers and explore factors affecting their Online Green Purchase Intention (OGPI) for imperfect organic vegetables. The Unified Theory of Acceptance and Use of Technology (UTAUT) was applied in this study, and Web-Based Label Quality (WLQ) was introduced as an extended construct to describe green consumers' perceptions of the credibility and reliability of labels or product-related information displayed on e-commerce platforms. This study involved 668 internet users from environmental platforms and online communities of organic food enthusiasts. First, the consumers were classified into dark-green, semi/light green, and non-green using a cluster analysis approach. Then, Structural Equation Modeling (SEM) and Multi-Group Analysis (MGA) were employed to determine the factors affecting OGPI among green consumer groups. This research found that Performance Expectancy (PE), Social Influence (SI), and WLQ positively influenced dark-green consumers' online green purchase intention. Only Performance Expectancy (PE) positively affected semi/light-green consumers' OGPI. Meanwhile, the Facilitating Condition (FC) positively affected non-green consumers' online green purchase intentions. This research revealed dark-green consumers as the target segment, broadening customers' perspectives on accepting imperfect organic products, including e-commerce technology. Moreover, the research results can be utilized for marketing and business purposes and contribute to food policy. [ABSTRACT FROM AUTHOR]

Openness to innovation is a key strategic decision of any family business. Despite a rising interest among studies regarding open innovation (OI) in family companies, the existing knowledge and information are rather limited. The present study aims to enhance a greater understanding of the execution of OI strategy, examining how OI affects firm performance in each generation. Using a structural equation model (SEM), a sample of 563 family businesses was collected via a survey across different regions of Thailand. We study the significance of open innovation approach in family-owned SEMs in fostering the prospect of sustainopreneurship. The family-owned SMEs provide a generational backdrop for this aim, while the view of capabilities and resources has permitted inquiry into the mechanisms that contribute to sustainopreneurial performance. These processes are begun by the development of sustainable orientation, enterprise resource capabilities, and strategic marketing capabilities through cooperation plans. [ABSTRACT FROM AUTHOR]

The adverse environmental impact associated with producing animal foods (e.g. chick, pork, beef, and fish) presents an opportunity for insect foods to meet the rising global demand for meat products. This paper investigates consumer behavior relating to edible insect products among young adult consumers from China and Thailand. A sample of 616 young adults was analyzed using structural equation modeling (SEM). The empirical results revealed edible insect phobia, neophilic tendency, and marketing strategies to be the primary constructs influencing the consumption of edible insects. The SEM results suggest marketing strategies to be the most crucial mediator affecting an individual's insect consumption, including attractive advertising and promotion strategies and accessible distribution channels. Our results also revealed edible insect phobia to be significantly higher among Chinese consumers compared to Thai consumers. Among several implications, the marketers may use a promotional tool such as buy one get one free to stimulate insect consumption. [ABSTRACT FROM AUTHOR]