24 results on '"Keraenen, Joona"'
Search Results
2. Selling and monetizing data in B2B markets: Four data-driven value propositions
3. Gain-sharing in performance-based contracting: How risk and fairness drive business customers' willingness-to-switch to a gain-sharing arrangement
4. The (un)intended consequences of multi-sided platform adoption for different actors in business networks
5. Advancing value-based selling research in B2B markets: A theoretical toolbox and research agenda
6. B2B influencer marketing: Conceptualization and four managerial strategies
7. Digital transformation of the value proposition: A single case study in the media industry
8. Framing value propositions in the food waste business: A sociocultural approach
9. What drives the implementation of customer success management? Antecedents of customer success management from suppliers' and customers' perspectives
10. Becoming a small multinational enterprise: Four multinationalization strategies for SMEs
11. Opportunities for value-based selling in an economic crisis: Managerial insights from a firm boundary theory
12. Revisiting contemporary issues in B2B marketing: It's not just about artificial intelligence
13. How B2B suppliers articulate customer value propositions in the circular economy: Four innovation-driven value creation logics
14. Value co-destruction in hotel services: Exploring the misalignment of cognitive scripts among customers and providers
15. Value champions in business markets: Four role configurations
16. Customer participation antecedents, profiles and value-in-use goals in complex B2B service exchange
17. The darker side of sustainability: Tensions from sustainable business practices in business networks
18. Sensemaking, sensegiving and absorptive capacity in complex procurements
19. Barriers to implementing value-based pricing in industrial markets: A micro-foundations perspective
20. Sustainable value propositions: Framework and implications for technology suppliers
21. Advancing value-based selling research in B2B markets: A theoretical toolbox and research agenda
22. Towards a framework of customer value assessment in B2B markets: An exploratory study
23. Inspiring future generations of industrial marketing scholars
24. Value as capital-in-use: Unpacking the temporal impacts and managerial implications for organisational value
Catalog
Books, media, physical & digital resources
Discovery Service for Jio Institute Digital Library
For full access to our library's resources, please sign in.