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More than ten agencies in the interactive universe bear watching. So we've compiled another list of agencies worth noting as the industry moves into 1998. Sometimes this designation means a [...]

Business from Nike helped push the agency's billings to $400 million in 1997. 'Big companies with big brands are looking at us,' says Rich Silverstein. A marble staircase beckons visitors [...]

Emerging Technologies Continue To Help The Digital Market Grow Like so many things surrounding the Internet, the growth and success of the companies in the industry--from digital-music providers to wireless [...]

Brothers Promise Clients: 'No False Starts' SAN FRANCISCO--A pair of advertising veterans in town want to prove that blood is thicker than water. Nice Advertising, a full-service agency, is opening [...]

Ex-TBWA/C/D Media Exec Returns Home SAN FRANCISCO--Less than two years after returning to TBWA/Chiat/Day, director of media strategy and managing partner Fred Sattler has again left the fold and is [...]

S.F. Agency Kicks Off a $20 Mil. Campaign for LookSmart SAN FRANCICO--Internet search engine LookSmart positions itself as an oasis for befuddled Web users with a $20 million campaign from [...]

SAN FRANCISCO--Eighteen months after returning to TBWA/Chiat/Day, director of media strategy and managing partner Fred Sattler is going back to his home state of Michigan. Sattler left the agency once [...]

Sweitzer to 'Re-Establish' Microsoft Brand SAN FRANCISCO--McCann-Erickson/A&L's newly merged office has appointed Steve Sweitzer to its top creative post. Sweitzer, who starts this week as executive creative director, had been [...]

SAN FRANCISCO--Kirshenbaum Bond & Partners West added an estimated $20-30 million in billings last week with its win of mobile data networking and technology provider Metricom's creative and media account. [...]

SAN FRANCISCO--A pair of dot-com clients, Homestead Technologies and E/Town, are shopping their estimated $10 million accounts in separate reviews of West Coast agencies. Decisions are expected by the end [...]

Big Mouth Promises Great Creative Through an 'Honest' Approach Joan Voight SAN FRANCISCO--Big Mouth Advertising has relaunched itself as a full-fledged creative agency offering what its executives call a 'bullshit-free' [...]

SAN FRANCISCO--Charles Schwab & Co. is parting ways with Partners & Simons to follow Don Easdon, formerly the shop's freelance creative director, to his new agency in the Bay Area. [...]

SAN FRANCISCO--After a long, quiet search for an executive creative director, McCann-Erickson/A&L has selected Steve Sweitzer. He starts work at the agency this week. Sweitzer has served as a freelance [...]

A print ad from Goldberg Moser O'Neill for Quantum Corp.'s new QuickView digital video recording technology issues a strong warning to consumers: 'If you don't control TV, it will control [...]

Creative Director, Easdon Open New Shop With Funds Account SAN FRANCISCO--Charles Schwab & Co. is winding down its relationship with Partners & Simons following the departure of Don Easdon, a [...]

Steadily Growing S.F. Agency Rewards Its New-Business Leader SAN FRANCISCO--Gardner; Geary, Coil & Young promoted Matt Hofherr to partner last week, and the founding executives are considering altering the shop's [...]

SAN FRANCISCO--Foote, Cone & Belding promotes AT&T Wireless Services' 'Family Plan' with an estimated $150 million campaign that broke last week. The national effort, tagged 'Talk all you want. You're [...]

SAN FRANCISCO--Internet service provider Concentric Network is conducting a review for its estimated $50 million ad account, and is talking with agencies nationwide--especially those with a West Coast presence, according [...]

California Producers Stick With a Campaign That's Working SAN FRANCISCO-McCann/A&L has wrapped up three new TV spots for the California Milk Advisory Board to air in California and Denver markets [...]

KB&P ads for IHOP ask, 'Who is the tastiest syrup of all?' GOOD LOOKING? NO. Good tasting? You bet Dressed in Spandex tights, four 'syrups' from the International House of [...]

With $20 Mil. Investment Under Its Belt, Client Seeks an Agency SAN FRANCISCO--Internet service provider Concentric Network is conducting a review for its estimated $50 million advertising account, said sources. [...]

SAN FRANCISCO-Lowe & Partners/SMS will launch a $25 million national campaign this fall to promote Internet startup 800.com, a retailer of consumer electronics and home entertainment products. Lowe, San Francisco, [...]

SAN FRANCISCO--Duncan/Channon has landed a combined $20-25 million in new business from NexTag.com and Ninth House Network following national reviews that both included several undisclosed agencies. The San Rafael, Calif., [...]

Special Effects-Laden $100 Mil. Effort Follows Teaser Campaign SAN FRANCISCO--Foote, Cone & Belding takes gamers 'inside the box' with a new campaign promoting the $100 million launch of Sega of [...]

SAN FRANCISCO--Left Field Advertising has dropped high-profile clients Amazon.com and Drugstore.com, citing diminishing creative opportunities on both accounts. The two accounts combined are worth $8-10 million, or about 10 percent [...]

Goodby, Silverstein & Partners offers up its take on what might happen on New Year's Eve in a new 30-second TV spot for the California Milk Processor Board. Imagine the [...]

LOS ANGELES--Mattel is again shuffling ad assignments as it seeks ways to boost lackluster sales. This time, the El Segundo, Calif., toymaker is talking to roster shops Ogilvy & Mather, [...]

Growing Agency Network Enters West Coast CHICAGO--Continuing its efforts to build a national agency network, Marc USA has acquired San Francisco agency Zuckerman Fernandes & Partners. The shop, which will [...]

FCB and Richard Avedon capture the spirit of enterprise for Slates DURING A RECENT PHOTO SHOOT for Levi Strauss & Co.'s Slates brand, the creative team assembled on the floor [...]

SAN FRANCISCO--Hitachi Data Systems is in the final stages of a review for its estimated $20 million ad account, and is talking primarily to agencies on the West Coast with [...]

Print, Online Campaign Will Introduce a New Handheld Computer SAN FRANCISCO--Handheld computer developer Handspring has awarded its estimated $15-20 million creative and media account to Butler, Shine & Stern following [...]

Targets Global Account by Stressing Overarching Value of E-Services SAN FRANCISCO--As Hewlett-Packard waits to make a decision regarding a possible global consolidation, Saatchi & Saatchi has made a play for [...]

GGC&Y Refuses to Defend; Separately, Breaks Work for More.com SAN FRANCISCO--WebVan is gearing up for a review of its estimated $15-20 million account just six months after awarding it to [...]

Hair Salon Chain Embraces Its New Image in McCann/A&L Ads SAN FRANCISCO--McCann/A&L follows up last year's 'As hip as you want to be' campaign from McCann-Erickson for Supercuts with new [...]

SAN FRANCISCO--Hitachi Data Systems is in the final stages of a review for its estimated $20 million ad account, and is talking primarily to West Coast agencies that have global [...]

SAN FRANCISCO-Left Field Advertising last week added an estimated $10-15 million in assignments from Visto Corp. and VirtualVineyards.com, boosting billings at the 3-year-old shop over $80 million. Visto Corp., Mountain [...]

Online Food Retailer Targets Affluent With New Name, Campaign SAN FRANCISCO--Grant, Scott & Hurley last week launched the first phase of a $5-10 million national TV and print campaign to [...]

SAN FRANCISCO--Red Hat, a developer of Linux-based operating system software and services, is gearing up for a review of its $15-20 million account, according to sources. Red Hat's new chief [...]

SAN FRANCISCO--Red Hat Inc., a developer of Linux-based operating system software and services, is gearing up for a review of its $15-20 million advertising account, according to sources. The Durham, [...]

Planning Assignment Involves Boston Market Frozen Dinners ATLANTA--H.J. Heinz Co. has awarded Ames Scullin O'Haire media planning responsibilities for the introduction of a new line of Boston Market frozen food [...]

SAN FRANCISCO--Red Hat Inc., a developer of Linux-based operating system software and services, is gearing up for a review for its $15-20 million advertising account, according to sources. The Durham, [...]

SAN FRANCISCO--DDB has won another assignment from H.J. Heinz Co., said sources. Later this year the shop will launch the client's new line of frozen entrees, which will carry the [...]