1. What's in a Name? Ask Digital Island
- Author
-
Katt, Spencer F.
- Subjects
Computer-telephone integration ,Database industry ,Company business planning ,Company business management ,Telecommunications services industry ,Integrated voice/data ,Open application interface ,Computer services industry ,Company name change ,Cable & Wireless PLC -- Management -- Planning ,DHL Airways Inc. -- Planning -- Management ,Exodus Communications Inc. -- Management -- Planning ,Digital Island Inc. -- Management -- Planning ,Integrated voice/data -- Usage ,Air freight -- Planning -- Usage ,Cargo airlines -- Usage ,Computer services industry -- Management -- Planning -- Usage ,Business names -- Usage ,Database industry -- Management -- Planning -- Usage ,Computers -- Services ,Telecommunications services industry -- Management -- Planning -- Usage ,Computer-Telephone integration -- Usage ,Private branch exchanges -- Usage ,Communications industry -- Management -- Planning -- Usage - Abstract
What's in a name?' pondered the puss. 'A lot, if the name has earned a reputation as a slow-moving commodity vendor.' Why, then, is e-service provider Cable and Wireless quietly […]
- Published
- 2002