72 results on '"Karvetski, Kerstin"'
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2. CD-ROM distributors negotiate twists in road to new markets
3. Exploring new worlds
4. Accessorizing key to effective PC displays: but adjacency marketing finds few practitioners
5. Winning display ideas at POPAI conference
6. Return policies polarize retailers, distributors
7. Exploring the online advertising frontier; strategies, promotional uses discussed at conference
8. Lunch boxes & software: displays target back-to-school crowd
9. Radio forums focus on interests of 'net surfers; personalities give views on social impact of cyberspace
10. Software suppliers' CD-ROM rack attack; SoftKey, ESX, others turn to jewel-case display racks
11. 'Education and learning can be fun, and they should be fun.'(Edmark CEO Sally Narodick)(Interview)
12. Shrinkage levels linked to employee policies; higher pay, awareness programs help curb theft
13. Vendors launch new promotions at CES; ask retailers for feedback on upcoming campaigns
14. Distributors taking scalpel to inventories; clearance plans, managed returns help cut SKUs
15. Top retailers move to change infrastructures
16. Case not yet closed on CD-ROM jewel boxes; publishers experiment with smaller packaging
17. Distributors go online, but retailers not ready; VARs will be first to sign on for new services
18. The year in review
19. Profitability: the new game plan
20. Taking a chance with software
21. 'We have a unique distribution model.' (interview with CD-Direct pres Derek Brown) (Interview)
22. Distributors working to regain profitability; drain of high return rates, free services being felt
23. Impact of boutiques called into question; observers wonder if displays boost sales at all
24. Guide to POP terms
25. Better categorization, better software sales: poor signage, organization discourage novice buyers
26. Full-line firms to take larger slice of retail pie: top 3 players to gain 71% of wholesale revenue by '95
27. Loss prevention firms seek standardization; Sensormatic, Knogo team up to fuel source tags
28. Tighter return polices signal profitability push; distributors also call for stores to adopt stricter customer rules
29. Avalanche of software may bury distributors in returns
30. The next category killer?
31. Record labels set sights on software distribution; non-affiliated publishers sought after by major music companies
32. Promotions get play
33. No end in sight for most end-cap disagreements; marketing programs more involved than vendors think
34. Video, book, music shape software; publicity, packaging, release dates could change
35. Using the 'nudge' factor to sell children's products
36. Retailers' special orders bring special opportunity
37. Baker & Taylor to be sold; signs agreement with Midwest bookstore chain for all divisions
38. Music, video, book retailers join move to standardize
39. Vendors turning toward dedicated detailing staffs; suppliers seek consistency, control over their products
40. MECC, Interplay roll out titles with marketing blitz
41. POPAI customer study explores POP ins, outs; good signage, customer service most effective
42. CMRI mission: to help small, 'displaced' vendors
43. Microsoft, camera shops develop exclusive deals
44. Baker & Taylor unit puts house in order
45. Software shelf space claimed until 1995
46. Service firm set to launch planogram software
47. Concert tour to tout music title
48. Kaplan to test digital exam-prep market with floppy launch; CD-ROMs to follow
49. Spam, Spam, Spam & discs
50. Asymetrix revisits Jurassic Park for fall promotion
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