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The present study aims to investigate customer purchasing behaviour towards Hero motor bikes. Both quantitative and qualitative data were collected from a sample of Hero motorbike customers. The research aims to identify the factors that influence customer buying decisions, including brand perception, product quality, price, and availability The study found that factors such as brand loyalty, affordability, fuel efficiency, and after-sales service were the key determinants of customer purchasing behaviour. Additionally, the study revealed that customers preferred to rely on recommendations from family and friends and advertisements to make informed purchase decisions. The findings of this study have important implications for marketing strategies aimed at attracting and retaining customers in the highly competitive motorcycle industry.

Introduction: The largest sinus is the maxillary sinus. The growth and development commence during fetal development (3rd Month) by the infundibulum present on ethmoid bone. Post birth, it expands in the lateral direction during the growth spurt period (Birth - 3 years and 7 - 12 years). Aim/Objectives: The aim was to determine the relation of mandibular body length with the area dimensions of the maxillary and frontal sinus using digital lateral cephalogram. Materials and Methods: 60 Digital lateral cephalograms were equally divided to form 3 groups of Class I, Class II, Class III patients comprising 20 each with equal inclusion of male and female patients. The Dolphin 2017 software was used to calculate the area dimensions and individual variables of both the paranasal sinuses, mandible size and both cranial bases with their growth pattern. Results: Class III malocclusion showed greater dimensions and surface area compared to those in other groups. Mandibular body length showcased a positive correlation to the sinus dimensions. Results obtained showed that the mean value of frontal sinus area for Class I was 335.59 mm2, Class II was 257.64 mm2 and Class III was 393.82 mm2. The mean value of maxillary sinus area for Class I was 973.70 mm2, Class II was 690.48 mm2 and Class III was 1078.75 mm2. Males showed greater values than the female group. Conclusion: Class III malocclusion showed higher values for dimensions and surface area compared to the other sample groups. Values calculated had a positive relation with both the cranial bases and mandibular body size.

Memory has become an essential resource in today's computing systems. The speed of the memory remains a bottleneck in the overall design of various computational systems. Parallel search operations using content addressable memory (CAM) architecture is popularly employed to improve the memory access time. Ternary Content Addressable Memory (TCAM) subsystem includes search operation via content addressing in the designed look up table, to fetch actual data from memory. The TCAM design has shown remarkable performance improvement over years, yet there is a scope to leverage power. A novel power efficient and performance reliable Binary and Ternary CAM memory cells are proposed and implemented, with results presented for 8*8 memory subsystem design.

The study focused to evaluate antibacterial activity of various parts of Plectranthus vettiveroides, GC-MS analysis and HPTLC fingerprint profile was done for chloroform leaf extract of Plectranthus vettiveroides. Different parts of Plectranthus vettiveroides successively extracted with n-hexane, chloroform, ethyl acetate and ethanol. All these extracts were performed for antibacterial activity against Staphylococcus epidermidis, Shigella flexneri, Enterococcus faecalis, Vibrio parahaemolyticus, Micrococcus luteus, Yersinia enterocolitica and Salmonella typhimurium by disc diffusion method. The leaves chloroform extract was first time reported prominent antibacterial activity and minimum inhibitory concentration calculated against Staphylococcus epidermidis, Shigella flexneri, Enterococcus faecalis, Vibrio parahaemolyticus and Micrococcus luteus. The chemical composition of the chloroform leaves extract was analysed by GC–MS and HPTLC fingerprint profile was done. The major chemical constituents are butylphosphonic acid, pentyl 4-(2-phenylprop-2-yl) phenyl ester, benzaldehyde, 3-nitro-(2, 4-dinitrophenyl) hydrazine and γ-sitosterol. These major compounds might have contributed for the antibacterial activity of chloroform extract could be a potential source for controlling human bacterial disease.