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15 results on '"Kapoor, Ashwarya"'

11. Evaluating mobile wallet acceptance factors using best worst method

Author

Kapoor, Ashwarya, Sindwani, Rajiv, and Goel, Manisha

Abstract

The aim of the present research is to propose a novel multi-criteria approach for assessment of mobile wallet (m-wallet) key acceptance factors. Six critical acceptance factors are identified through extensive literature review and discussion with an expert. A new important factor influencing acceptance of m-wallet called 'policy and regulatory measures' has been proposed by authors. This has resulted in total of seven key acceptance factors. A relatively new and efficacious multi-criteria decision-making technique named best worst method (BWM) has been applied to evaluate and rank the key acceptance factors. Sensitivity analysis has been conducted to examine the reliability of the study. Analysis revealed 'perceived security and trust' as the top most factor leading to acceptance of m-wallet among consumers. Examination of the literature indicates that this study is among the pioneer studies to prioritise key acceptance factors of m-wallet acceptance using BWM. The focus on key acceptance factors proposed in this study will help m-wallet service providers to improve their business processes. This will eventually help them to increase m-wallet acceptance.

Published
2023
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15. Prioritising the Key Factors Influencing the Adoption of Mobile Wallets: an Indian Perspective in Covid-19 Era.

Author

Kapoor, Ashwarya, Sindwani, Rajiv, and Goel, Manisha

Subjects
COVID-19 pandemic, COLLEGE teachers, CUSTOMER services, FUZZY logic, ROBUST control
Abstract

The purpose of this paper is to identify and prioritise mobile wallet (m-wallet) key adoption factors (KAFs). 9 KAFs are proposed by authors on the basis of a systematic literature review. Authors have proposed one novel factor influencing adoption called 'contactless transactions' due to pandemic and new normal post-Covid-19. This has resulted in a total of 10 KAFs. The fuzzy TOPSIS approach is proposed to rank these key adoption factors (KAFs). Sensitivity analysis has also been conducted to check the robustness of the study. Examining the literature indicates that this study is among the first attempts to prioritise key adoption factors (KAFs) using fuzzy TOPSIS. The results show that perceived security, trust, performance expectancy, perceived ease of use and contactless transactions are among the top 5 adoption factors. The findings of this research will be beneficial for both academicians and practitioners. The key adoption factors (KAFs) proposed in the paper will help practitioners develop strategies for building a wider acceptance of m-wallet among customers. Moreover, the fuzzy TOPSIS technique discussed in this paper will apprise managers about critical factors to be focused upon. This study will provide an integrated framework for academicians to carry out further research in the field of mobile wallets. [ABSTRACT FROM AUTHOR]

Published
2021
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