1. Transforming real estate sales and marketing with AReal: Sustainable solutions through augmented reality.
- Author
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Sekar, Ayu N., Lavender Nathania, A., Tsalasa, Kale S.M., and Permana, Frihandhika
- Subjects
REAL estate sales ,REAL estate business ,AUGMENTED reality ,USER interfaces ,USER experience - Abstract
The present paper discusses the adoption of Augmented Reality (AR) technology in the real estate industry focusing on the real estate industry. Along with the times, the marketing tactics of the industry are increasingly developing along with the times. Technology is one of the means in developing marketing strategies for the real estate industry, including AR technology. The purpose of Augmented Reality is to offer innovative means to improve efficiency in the marketing operations of the real estate industry. The waterfall approach was used to develop the Augmented Reality project, which is a linear progression from the beginning of the project to the end, starting with using a good 3D model and user interface, implementing markers, adding interactivity, testing, designing the AR layout, and maintaining After analysing the User Experience Questionnaire (UEQ) as a measurement method, we obtained positive evaluations by entering data from 30 respondents. These positive ratings were obtained for all dimensions of AReal augmented reality with above-average scores. The Perspicuity dimension showed a proficient level of clarity and comfort among users, with an average score of 1.908, which is the highest average score among the other dimensions. In contrast, the novelty dimension had the lowest average score of 1. 850 points, but the average score is above average, indicating a positive evaluation. The UEQ dimensions can be categorized into attractiveness, utilitarian quality, and hedonic quality. Practical quality scored the lowest, hedonic quality scored the highest, and attractiveness was somewhere in between. Overall, the results show that user reviews for AReal Augmented Reality are positive across multiple dimensions, with Perspicuity receiving praise and Novity results indicating that the augmented reality experience is well received overall and provides valuable insights for further improvement and development. [ABSTRACT FROM AUTHOR]
- Published
- 2024
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