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Recent findings from social tourism research and evidence from its practice have shown that social tourism has multiple benefits, both for individual participants and host-communities within destinations. The latter in particular have been acknowledged by the European Union and have been included in its recent sustainable tourism policy. Yet, there are a limited number of studies that have attempted to explicate the close linkages between social tourism and sustainable development, and to inform public policy. This paper aims to do so with specific reference to Greek social tourism programmes. Drawing upon development theory, specifically sustainable development, and sustainable tourism research in particular, the study builds an argument for the potential of social tourism to act as a stabilising force in the Greek tourism system, contributing to the achievement of sustainability outcomes for host-communities. In doing so, the paper makes tangible policy recommendations, which are also timely, given the current socioeconomic environment that has been shaped in Greece, across Europe, and elsewhere, since the 2008 crisis.

Social tourism is assumed to provide important psychological benefits for economically and socially disadvantaged populations. This study examines empirically whether these individual benefits are associated with socioeconomic benefits to society by focusing on unemployed individuals. Psychological benefits are addressed in terms of self-efficacy, and socioeconomic benefits, in terms of job-search behaviour. Findings from mixed-methods data reveal that holidays create enabling environments, which bring about positive changes in participants’ self-efficacy, contributing to positive effects on their job-search behaviour. Positive effects are also identified with regard to behaviours towards alternative paths to employment, such as volunteering. Given that these behavioural changes comprise major determinants of reemployment, it is suggested that social tourism may hold potential for incorporation into existing unemployment policies.