1. Analyzing The Impact Of Social Media On Market Anomalies In Tier 2 Cities.
- Author
-
Kadu, S. B. and Chourasia, S. A.
- Subjects
SOCIAL media in marketing ,CONSUMER behavior ,CONVENIENCE sampling (Statistics) ,CITIES & towns ,INFLUENCER marketing ,SOCIAL media ,SOCIAL media in business - Abstract
This study explores the impact of social media on market anomalies in Tier 2 cities, focusing specifically on Amravati. With the rise of social media platforms like Facebook, Instagram, and WhatsApp, consumer behavior in these cities is rapidly evolving, influenced by changing demographics and increased internet access. Market anomalies--such as sudden shifts in product demand and price fluctuations--are becoming more pronounced due to viral social media trends. This research employs a descriptive design, gathering data from 80 respondents through a systematic questionnaire distributed to over 100 customers in Amravati. The findings aim to assess the demographic profile of social media users, examine the influence of social media on purchasing decisions, and analyze how local businesses can adjust their marketing strategies to navigate the complexities of these digital-driven market dynamics. Despite limitations, including potential biases from convenience sampling and self-reported data, the study provides valuable insights into the interplay between social media and market behavior, highlighting emerging opportunities for businesses in Tier 2 cities. [ABSTRACT FROM AUTHOR]
- Published
- 2024