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Before joining marketing intelligence company Inside-View in January 2015, CMO Tracy Eiler spent months reviewing specifications for dozens of marketing executive openings in and around Silicon Valley. Having notched two [...]

Brand builder. Creative director. Revenue generator. The chief marketing officer encompasses a variety of roles that differ based on company size, level of marketing maturity, industry, and so on. But [...]

When hiring, is it better to build from within or 'buy' from the external job market? The question is undoubtedly important, but it may not be the most critical one [...]

BMW shifted its marketing efforts into high gear this summer by engaging customers in a once-in-a-lifetime initiation. The campaign, designed to deepen customer loyalty, produced more than 500,000 YouTube views, [...]

Pride. Attitude. A fresh start. You'll find them all in Brooklyn, as the National Basketball Association's Nets franchise did by moving to New York City's most populuus and hippest borough. [...]

Content marketing 'is the first-body of thought that comes to grips with the difficult problem of getting heard in our overcommunicated society.' OK, so Al Reis and Jack Trout actually [...]

Kevin Ring can tick off a long list of examples of employers that overpaid their workers'compensation insurance premiums: the Colorado health care company whose premiums unexpectedly skyrocketed, the Indiana contractor [...]

In late April 2014, California construction company Ghilotti Brothers Inc. agreed to pay $1.35 million to settle workers' claims that it shortchanged them. The alleged violations included several maneuvers designed [...]

Data-centric direct marketers have long anticipated the state of W marketing today. That is, marketing has plunged into the 'era of analytics' that Tom Davenport and Jeanne Harris foretold seven [...]

Are the 40-something U.S. state data-privacy laws and nearly 30 different European Union (EU) member privacy regulations A) cryptic and burdensome; B) outdated, ineffective, and practically unenforceable; or C) necessary [...]

Six-hundred and forty percent. That's the increase in revenue--as measured against a control group--System Pavers gained by boosting customer loyalty. The company, which specializes in hardscape home products and services, [...]

Before being interviewed for this article about her human resource consulting career, Delise West, president and founder of Human Resource Partners LLC in Dover, N.H., wraps up a call with [...]

Considering the economic uncertainty, staffing issues and regulatory compliance requirements facing the retail industry, HR professionals in this sector need to find pragmatic solutions to HR problems that frequently also [...]

More manufacturers, regardless of where their headquarters are located, view the United States as becoming more business-friendly. 'Not long ago, many companies regarded China as the low-cost default,' notes Michael [...]

After recalibrating pension payouts for the umpteenth time, huddling with external legal counsel, calling the health plan administrator, and inputting the 87th and final cost-benefit analysis into an Excel spreadsheet, [...]

It wasn't the first time Pamela Howze, SPHR, was proposing an unorthodox solution to her human resource manager. Howze, a training and development manager for Siemens Energy Inc. in Charlotte, [...]

Anecdotes about recruiters hiring ex-offenders often conclude with straightforward notes of inspiration and mutual value: * The bank official who rehired a promising employee after he completed a sentence for [...]

The term 'extended business travel' has worked its way into the lexicon of mobility professionals. Yet the phrase remains ripe for misinterpretation inside and outside human resource departments. When business [...]

HR professionals frequently help those in other parts of the organization respond to big and swift change, but what happens when the HR department becomes the epicenter of change? Such [...]

New research produced by The World Economic Forum and the Boston Consulting Group provides compelling evidence that the talent crisis will affect every region of the world in the coming [...]

As organizational relocation programs become more strategic and less transactional in nature, the role of the HR mobility specialist is transforming. The responsibilities that define this breed of mobility professional [...]

Many HR executives have long espoused a strong link between pay and performance. But now the definition of performance is changing, notes Mark Del Vecchio, vice president of human resources [...]

The use of phased retirement programs among U.S. companies appears to be waning, even though there may be no better time for HR managers to develop flexible work arrangements geared [...]

Although Colin Adams, GPHR, calls on his corporate finance colleagues less frequently these days, when he does, he finds that the discussion flows quite naturally. 'We use our finance organization [...]

In the wake of the U.S. real estate bust and massive corporate cost cutting during the past 18 months, the domestic relocation services industry continues, to qualify, unmistakably, as a [...]

The discipline known as governance, risk, and compliance (GRC) management --which entered infancy only a few short years ago--has smacked headlong into adolescence, the results of which, according to Business [...]

When Andrew Powers reflects on his experience earning a master's degree in human resources and industrial relations from the University of Minnesota, he says the business courses have proved to [...]

When it comes to corporate ethics, bad news is good news. According to the Ethics Resource Center's 2009 National Business Ethics Survey, on-the-job misconduct is down, whistle-blowing is up, and [...]

Beverly Widger, SPHR, senior vice president for human resources at Claremont Savings Bank in Claremont, N.H., introduces new hires to the realm of corporate privacy during orientation. 'We are constantly [...]

Denny's SVP and CMO John Dillon likes to think of his company's diners as the country's 'original social network.' The ongoing--and increasingly bilingual--conversations his marketing team holds with customers in [...]

Nutrisystem's customers aren't the only ones looking to improve their health. Company executives at the Philadelphia-based weight loss company know that keeping the organization fit and healthy needs to be [...]

It's common practice to refer to an exceptional product as 'the Cadillac' of its category--especially for the many consumers who grew up with the iconic American brand. But that doesn't [...]

When Emma Carrasco joined NPR as the revered public radio organization's first-ever chief marketing officer (CMO) in December 2012, she took on a straightforward, if daunting, challenge: isolate the DNA [...]

Market less, connect more. That mantra echoes through the oft-empty marketing corridors of CamelBak's California headquarters. The global hydration company's marketing professionals frequently bolt from the office to pursue their [...]

WHAT DISTINGUISHES best-in-class corporate governance, risk management, and compliance (GRC) programs from average and subpar GRC capabilities? To answer this increasingly important question, Business Finance conducted analyses of the information [...]

For a company that executes complex commercial financing transactions, one of U.S.-based Siemens Financial Services, Inc.'s primary governance, risk management, and compliance (GRC) programs can be described in refreshingly simple [...]

AS ALL EYES MONITORED the new president's economic stimulus plan, a group of individuals--some new, some old, many familiar--operated behind the scenes, preparing to wield their influence on regulatory matters [...]

Among the surge of political, economic and demographic factors elevating the importance of labor relations skills, the most important motivation for HR professionals to strengthen their labor relations expertise might [...]

SUCCESS IN GAMBLING has nothing to do with luck and everything to do with knowing the system--just ask Cheryl Kondra, chief audit executive of Harrah's Entertainment. Kondra leads a staff [...]

GOVERNANCE, risk management, and compliance (GRC) case studies in business magazines rarely probe deeply enough. Most of these articles recount how a company introduced a new process, tweaked the organizational [...]

Is XBRL (a) yet another new rule to comply with or (b) an investment that promises valuable returns to companies and shareholders alike? Judging from recent surveys on XBRL awareness [...]