Search

The relationship between tourists’ emotional experience and perception of destination brand personality, has not been empirically explored before. Moreover, there is a literature gap in understanding how emotional experience, destination personality, destination satisfaction, and behavioral intentions, interact together in one model. Based on this, the principal aim of this study is to analyze how tourists’ emotional experience affects the perception of destination personality traits, as well as how these two constructs relate to tourists’ satisfaction and behavioral intentions. In order to explore this, the survey was conducted on a sample of 203 domestic and international tourists, who have visited the city of Novi Sad, while Structural Equation Modeling (SEM) was applied to test the hypothesized model. The results confirmed the positive role of emotional experience in shaping destination personality and destination satisfaction. Destination satisfaction and certain personality traits positively predicted behavioral intentions. Theoretical and managerial implications are discussed in the paper.

Providing memorable experiences is considered very effective strategy for gaining a sustainable competitive advantage. Memorable tourism experience (MTE) is still a relatively novel concept, hence its antecedents and outcomes are not completely identified. The primary goal of this research was to explore tourist personality and travel motivation as antecedents and the perceived destination personality, satisfaction, and revisit intention as outcomes of an MTE. The study was conducted on a sample of 614 foreign visitors to three biggest urban destinations in Serbia (Belgrade, Novi Sad, and Nis). For testing hypothesis, SEM (structural equation modelling) was applied. The results show that personality trait openness to experience and motivational factor knowledge and experience showed the strongest influence on MTEs. Also, all seven dimensions of memorable experience affected perceived destination personality. Practical implications and potential future research approaches are also highlighted in the conclusion. [ABSTRACT FROM AUTHOR]

The notion of conspicuous consumption in tourism, along with the perception of destination conspicuousness, is an area that warrants more attention and exploration in tourism research. Thus, to expand the relatively limited literature on tourists' perception of destination conspicuousness, this study aimed to investigate its antecedents and outcomes. Based on the sample of 502 Serbian tourists, the study confirmed that factors such as destination brand experience and destination personality precede the perception of destination conspicuousness, while destination attachment and loyalty were found to be the outcomes. Theoretical and practical implications are discussed in the paper. [ABSTRACT FROM AUTHOR]

The main aim of this study was to develop a new scale for measuring travel destination personality – the Destination Personality Scale (DPS). It was assumed that DPS will confirm the applicability of the five-factor structure of the original Brand Personality Scale (BPS) by Aaker (1997) when more appropriate adjectives for the description of travel destination personality are generated. Results confirmed the five-factor structure of DPS, with dimensions Excitement, Sincerity, Competence, Ruggedness, and Sophistication. The final version of DPS consists of 24 items and subscales showed good construct (convergent and discriminant) and criterion validity, as well as reliability. [Project of the Serbian Ministry of Education, Science and Technological Development, Grant no. 176020 OI: Transformation of geospace in Serbia - past, current problems and solution proposals]

The aim of this paper is to develop a new perspective on urban tourist motivations and demotivation's by applying the Analytic Hierarchy Process (AHP) model in order to better understand how tourists make decisions about which destinations to visit. Authors discovered that most important factor within city break travel is internal force, followed by the external force and least important is demotivation. The paper argues that the results indicate the value of applying the AHP model to understand the role and importance both of push and pull factors and demotivators in urban tourism destination choice.

Hotels, like any other businesses in a given location, can be threatened by natural disasters, usually with significant and long-term consequences. The hotel industry is particularly vulnerable and exposed to the risk of property being physically damaged or completely destroyed. Apart from the physical damage, there is also an accompanying economic risk of the tourism sector suffering as tourists avoid areas affected by a disaster event. Therefore, hotels in the areas prone to natural disasters must ensure they are resilient enough to carry on through the turbulent period until regular business levels return. This study is based on survey responses of 63 hotel managers from the 12 European countries most frequently affected by natural disasters. The study relies on multi-capital predictor based approach and examines hotel resilience to natural disasters. It has been found that managers’ previous experience of a natural disaster, duration of managerial experience, and organizational category and size have a positive effect on hotel resilience. Moreover, hotels must anticipate such situations and continuously drill how to respond efficiently and adapt quickly in order to ensure business sustainability. Practical implications, study limitations and future research recommendations are also discussed.

Recent natural hazards (floods and wildfires) which hit some of the most visited Greek tourist destinations during the summer season 2018 are threatening to decrease the number of tourist visits in the affected regions. As these regions, being namely Chalkidiki, Olympic Riviera and regions surrounding Athens and Thessaloniki, are the most popular summer destinations for Serbian tourists, it is interesting to examine how natural hazards that occurred there influence tourist behavior based on the perceived risk. The study aims to explore the role of psychological factors such as different personality traits and tourism worries on the tourist behavior based on the perceived risk of affected destinations. Moreover, the assumption was that tourism worrieswill mediate the relationship between analyzed personality traits and tourist behavior based on the perceived risk. Although previous studies investigated the effect of different psychological factors on tourist behavior based on the perceived risk, this is the first study to explore the interaction of different psychological factors including tourism worries, which previously were not analyzed in this context. Besides theoretical contribution, practical implications are also further discussed in the paper within the realm of their use for destination managers.

The principal aim of this paper was to investigate the roles of tourists' personality traits and personal values in shaping their travel motivation. Although previous literature has recognized these constructs as predictors of people's travel motivation, existing tourism literature lacks studies that combined tourists' personality, their personal values, and travel motivation within one research framework. Moreover, this paper contributes to existing tourism literature as it was the first to investigate the relationship between personality traits, measured with six personality factors (Big Five plus Honesty/Humility) and travel motivation. Specifically, the present study provides evidence on how the sixth trait – Honesty/Humility interacts with travel motivation. Besides, all nine investigated personal values were confirmed to positively influence travel motivation. Practical implications are discussed in the paper. [ABSTRACT FROM AUTHOR]

The main focus of this research was to explore the relationships between tourists’ emotional experience, destination personality, place attachment, satisfaction, and destination loyalty within the same research framework. The research was conducted among 304 Serbian tourists who visited the coastal destination in Greece (Paralia). The results confirmed that destination personality positively shaped place attachment while negatively shaping tourists’ satisfaction and destination loyalty. Also, both satisfaction and emotional experience were found to positively influence place attachment. Moreover, results highlighted the role of destination personality as the mediator of the relationship between emotional experience and loyalty. Practical implications will be discussed further. [ABSTRACT FROM AUTHOR]

Copyright of Natura Croatica is the property of Natura Croatica and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

To make tourism enterprises function harmoniously and in order to achieve good business results, knowledgeable, engaged, service-oriented, and therefore satisfied staff is crucial, because human resources are one of the most important segments of the service quality in tourism and hospitality industry. The study explored moderating effects of education on relationships between service orientation and work engagement on employees' job satisfaction among employees in the hotel industry in Serbia. The moderating effects of education are particularly noticeable between service orientation and job satisfaction. Also, the results indicated that employees who had a high school degree showed the lowest level of job satisfaction, as well as service orientation and work engagement. On the other side, employees who have tourism education indicated less job satisfaction, service orientation and work engagement. Based on the insight into the employees' attitudes and behavior, managers can organize various training programs especially for employees with lower education levels, to remove any obstacles in their work, motivate them more and improve working conditions. [ABSTRACT FROM AUTHOR]

The paper talks about the facts that were established in the research of the origin of fruits and vegetables in the markets of Novi Sad. The results of the research are presented using graphic and cartographic methods. Observed illogicalities are clarified in communication with consumers and sellers. The obtained results were compared with foreign works. One of the goals of the work was to determine the extent of suburban agriculture, which should be the most competitive with others further away from the city. Economic factors have a decisive influence from where the city will be supplied with fruits and vegetables. [ABSTRACT FROM AUTHOR]