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The study identifies the factors that determine the development of housing and communal services in Ukraine in modern conditions. The aim of the study is to reveal the possibility of building a management system of the enterprise housing and communal services, adequate to the growing demands of consumers in a digital economy and high uncertainty of the external environment based on divergent thinking, the principles of agile-philosophy and design thinking methodology. The requirements to be met by the management system of housing and communal services in the context of the digital revolution and geopolitical risks are presented. The analysis of technology scrum and justified the effectiveness of its use in the corporate management of public utilities enterprises. The recommendations for the use of techniques and methods of design thinking in the VUCA-reality in the strategic management are formulated. The relevance of the study is determined by the need for effective functioning of enterprises in the sphere of housing and communal services, which directly affect the level of services provided and, consequently, the quality of life.

The article studies the main personnel problems of housing and communal sphere enterprises and the reasons for their occurrence. The use of personnel marketing will allow to solve these problems, as well as to determine ways of calculating the qualitative and quantitative need for personnel. Personnel marketing will promote the inflow of qualitative and highly professional human resources in the housing and communal sphere, contribute to the creation of optimal working conditions that increase the production activity, form the conditions of motivation for employees, and a new view of labor in the housing and communal sphere. The key area in personnel marketing is to determine the quantitative and qualitative need for personnel. The article provides basic methods for calculating the need. Knowledge of this indicator will allow the organization to correctly calculate the cost of acquisition and further use of personnel, determine the optimal way and sources to cover the needs. Based on the studied data the system of external and internal tools for personnel marketing that can improve the performance of enterprises of housing and communal services and create an attractive image for potential employees of the industry is also developed.