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Information barriers exist between subsidiaries in a group enterprise, where each subsidiary acts independently, and hinder rational allocation and utilisation of resources. This study proposed a value co-creation model consisting of heterogeneous subsidiaries in a group enterprise and consumers. By constructing a three-party evolutionary game model, we discussed the impact of information leakage risk, punishment intensity, consumer experience, and reputation on the strategy evolution process, which means the proportion of strategy choices for the three entities over time. We analysed and verified the evolutionary process of the value co-creation system in different scenarios. This study revealed the 'butterfly effect' of value co-creation within the group enterprise, highlighting how different combinations of decision-making probabilities among the three entities in the initial stage can result in diverse outcomes, even when starting from identical conditions. The study also found that under certain conditions, group subsidiaries may sacrifice their own interests for the overall interests of cooperation. This study yielded the counterintuitive conclusion that in a stable state, the choice of cooperation strategies between subsidiaries is not directly related to their willingness to share knowledge. [ABSTRACT FROM AUTHOR]

Many countries have ethnically diverse populations and marketing practitioners need to consider these diversities when undertaking research, particularly when exploring sensitive topics. In Australia, Indigenous Australians make up 3.3% of the population and are a commonly researched audience to gauge attitudes and ensure cultural offense does not occur due to unintended consequences of marketing activity. However, obtaining information from such a vulnerable group using quantitively based surveys is often inappropriate or insensitive. This paper introduces to Euro-western market researchers the concepts of flipping and yarning as a market research approach that has been used by Indigenous Australians for thousands of years. This circular market research approach demonstrates that ensuring a cultural understanding of the community can provide a foundation for a research approach that is 'considered' and respectful. It is hoped that this type of methodology can be used with other vulnerable communities as well as other diverse groups. [ABSTRACT FROM AUTHOR]

Knowledge sharing is considered an important promotor of new product development (NPD) performance. However, studies have shown that making experts share knowledge in new product development (NPD) projects is often a challenging task. Consequently, this topic has attracted substantial attention in academic research. However, although studies have produced valuable insights, more detailed accounts of the mechanisms shaping knowledge sharing processes in NPD projects are sparse. To add to the knowledge on this topic, this study conducts a series of interviews with NPD professionals at manufacturers of high-tech industrial products to identify 'factors influencing knowledge sharing' (FIKS). The identified FIKS are explained through the socio-physiological theory, the 'reasoned action approach' (RAA). This involves several contributions. First, the study provides a detailed explanation of the role of FIKS by describing how they affect the behaviour of knowledge providers and receivers in NPD processes. Second, by identifying 161 FIKS in NPD processes, organised under 18 categories, the study offers the so far most extensive account of FIKS in NPD processes. Third, the findings suggest a special characteristic of knowledge sharing in NPD contexts concerning the relatively high importance of knowledge receiver behaviour. [ABSTRACT FROM AUTHOR]