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Lydie Kárníková Ideology in the Language of Media Diploma thesis 2011 Abstract The thesis scrutinizes the ways in which three Czech nationwide print media process the same news topics. Through analysis of three thematic discourses it studies the differences in approaching and presenting reality. The main focus lies in the argumentative and language aspects of the media texts with the aim to find implicit references on sets of values and beliefs typical for the perspective of the particular news media title and for the society in general. Implicit sets of values woven into the media contents have a form of an ideology: These ideological ideas can be very different across the society due to the number of opinion groups present within the whole society. In modern democratic countries with opinion plurality there are different ideological ideas neighbouring within the media market. The news as a genre does not allow expressing one's own opinion or approach explicitly: the news media thus embed their opinions into the structures of language. The core hypothesis of this thesis is the ability of language to create meanings. With the help of methodology that combines argumentative approach with analysis of syntactic and lexical modes of expressions the thesis tries to get into the language structure, looking for...

This bachelor thesis explores the connection between the image of the president in the Ukrainian TV series Servant of the People and the real presidential candidate Volodymyr Zelenskyy, because it was him who played the role of the president in the aforementioned TV show. The aim is to find out whether the film character Vasyl Goloborodko had the potential to contribute to Zelenskyy's election campaign and to what extent the examined figures coincide and differ. The theoretical part of the thesis describes the phenomenon of the television series, the Servant of the People series itself, specifically the plot, cast, audience response and criticism of the series in relation to Zelenskyy's candidacy in the elections, and also introduces the connection between celebrities and politics, explaining the concept of celebrity politician and its academic categorization. The research part examines the figure of Vasyl Goloborodko in selected episodes of the series and Volodymyr Zelenskyy in the video content of his election campaign through qualitative content analysis. The results of the subsequent comparison show that the examined characters are largely the same, but not exactly identical. Nevertheless, given the number of similarities, it can be concluded that the serial president may have contributed to...

This bachelor's thesis examines the influence of the media on youth and explores it through the focus on ethnic and national stereotypes in the media. Through a quantitative method of questionnaire survey distributed among high school students in the Karviná region, it examines the ways of media consumption, experiences with media representation of ethnic and national minorities, as well as attitudes towards the represented reality. It also examines how students themselves perceive the influence of the media and what media and digital literacy tools they are aware of themselves. The theoretical part of the thesis focuses on the current state of media influence on youth, ethnic and national stereotype theory and digital literacy. The practical part is devoted to the analysis and presentation of the results of the questionnaire survey.

The bachelor thesis entitled "The depiction of Czechoslovakia in the years 1989 - 1990 through the eyes of viewers in the television series Vyprávěj" deals with the question of how the perception of the portrayal of a particular stage of contemporary history (the November Revolution of 1989 and the social events of the early 1990s) in the series differs between two different groups of viewers, the memorials and the non-memorials. The thesis consists of pilot research conducted with two respondents, each representing one of the two audience groups. Their experience of watching and perceiving the series is explored through a semi-structured interview method with predetermined thematic headings. On a theoretical level, the thesis explores how the format of the series: the memory medium, utilizes concepts of nostalgia along with cultural and communicative memory, while considering account the specificities of post-television audiences. Furthermore it describes the relation between memory and history, as well as presenting the specific importance of the period 1989-1990 in modern Czechoslovak and Czech history. The thesis contributes to the understanding of how cultural memory is shaped in the series Vyprávěj, and its further aim is to develop interview scenarios for more extensive research with more...