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AbstractSince the launch of ChatGPT in November 2022, the number of services providing generative AI has been steadily increasing. As different services enter the market, the generative AI interfaces users experience become more diverse. However, none of the services has yet established itself as the dominant tool, and which interface component affects user preferences the most has yet to be identified. This study investigates user preferences based on the interface of generative AI services currently on the market. We investigated users’ preferred interface components by setting the output data type, generative style, output variation, reference style, and generation history provided by the current generative AI service as properties. We collected data from 500 users through a survey and conducted conjoint analysis. Users preferred the provision of 10 generation histories the most, and the second most preferred the provision of reference style in footnote format. In addition, it was found that there was no preference for the creative generative style, which can be interpreted as users being aware of the problem of hallucination in generative AI. The results of this study will help future generative AI services design interfaces that consider user experience. [ABSTRACT FROM AUTHOR]

AbstractThis study explores the role of mobility platforms in mitigating issues arising from information asymmetry about taxi services in South Korea. We employed conjoint analysis from a cognitive fit perspective and analyzed the marginal utilities of platform features using a mixed logit model. Our results show that platformization addresses negative experiences associated with information asymmetry and resolves long-standing problems associated with taxi services. Specifically, consumers prioritize information visualization and safety services, underscoring the platforms’ role in enhancing trust and safety as well as convenience. Despite the expansion into premium mobility experiences, the fundamental expectation from consumers remains access to reliable, safe services. This research contributes to understanding the impact of digital transformation on the mobility sector, emphasizing the need for strategic and policy interventions to leverage mobility platforms for improved service delivery. [ABSTRACT FROM AUTHOR]