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The way fiction series are consumed is in a transformation that gives importance to the interaction between the spectators and the different narrative elements. This transition is mainly determined by the new consumption habits of the audience, influenced by the social networks and the value they give to the participation with the content and the rest of the viewers. The main objective of this research is the analysis of the interaction generated in the social network Twitter with respect to the remake SKAM Spain (Movistar+, 2018-present) of the Norwegian series SKAM (NRK, 2015-2017). The series approaches the real life of teenagers and has given rise to a network of interactions by the audience. This makes it possible for viewers to feel identified and immersed in the fiction. For the elaboration of this article, a qualitative analysis based on virtual ethnography and ecological perspectives is used in order to interpret the actions of the viewers and thus be able to study this social phenomenon. In conclusion, it is determined that the effectiveness of the interaction between the young audience and the different narrative elements arises from the adaptation of the narrative of the series so that the viewers feel identified with the plots and characters. El modo de consumo de las series de ficción se encuentra en una transformación que dota de importancia a la interacción entre los espectadores y los diferentes elementos narrativos. Esta transición viene principalmente determinada por los nuevos hábitos de consumo de la audiencia, influenciados por las redes sociales y el valor que le otorgan a la participación con el contenido y el resto de espectadores. El objetivo principal de esta investigación es el análisis de la interacción que se genera en la red social Twitter respecto al remake SKAM España (Movistar+, 2018-actualidad) de la serie noruega SKAM (NRK, 2015-2017). La serie se aproxima a la vida real de los adolescentes y ha dado lugar a una red de interacciones por parte de la audiencia. Esto posibilita que los espectadores sean capaces de sentirse identificados e inmersos en la ficción. Para la elaboración de este artículo se emplea un análisis cualitativo basado en la etnografía virtual y perspectivas ecológicas con el fin de interpretar las acciones de los espectadores y así poder estudiar este fenómeno social. El artículo concluye que la eficacia de la interacción entre la audiencia joven y los elementos narrativos surge de la adaptación de la narrativa de la serie para que los espectadores se sientan identificados con las tramas y los personajes.

Youth has to deal with some digital practices and develop media discourses on their own. Our study aims to deepen these concepts from the point of view of the guided participation, understood in this case as a collaborative process of media literacy based on culturally significant activities. Our data comes from a series of workshops that took place at the Telefonica Flagship Store (Madrid, Spain) with teens between eight and 14 years old. The evidence was collected by qualitative research techniques such as observation, conversation and descriptive analysis. The results give us some preliminary ideas for discussion: 1) social media practices enable youth to connect their online and offline activities with their interests; 2) the generation of collaborative learning scenarios based on the interaction between young people becomes a fundamental element of media literacy and 3) user-generated content emerges as an identity and habits depiction in media, especially among young people., Os jovens têm de lidar com algumas práticas digitais e desenvolver discursos mediáticos por conta própria. O objetivo do nosso estudo é aprofundar estes conceitos do ponto de vista da participação guiada, compreendida, neste caso, como um processo colaborativo de literacia mediática baseado em atividades culturalmente significativas. Os nossos dados provêm de uma série de workshops realizados na Telefonica Flagship Store (Madrid, Espanha) com adolescentes entre os oito e os 14 anos de idade. As observações foram recolhidas através de técnicas de pesquisa qualitativa, como a observação, conversação e análise descritiva. Os resultados fornecem-nos algumas ideias preliminares para discussão: 1) as práticas nas redes sociais permitem que os jovens liguem as suas atividades online e offline aos seus interesses; 2) a geração de cenários de aprendizagem colaborativa baseados na interação entre jovens torna-se um elemento fundamental da literacia mediática; e 3) o conteúdo gerado pelo utilizador surge como uma identidade e representação de hábitos nos media, especialmente entre os jovens.

This paper analyses the practices and products of the One Direction fan community, focusing on the interaction of adolescent girls with certain types of texts present on social networks. We examine how adolescents approach music celebrities when they participate in fandom online and offline communities, supported by online social networks that rely on the use of multimodal semiotic resources. We adopt an ethnographic perspective, mixing narrative and analytical interpretations, and seeking to overcome the contrasts between them. The following results are discussed: first, we examine how teens admire particular celebrities and turn them into heroes. They value positively the fact that celebrities have an offline life and exclude possible constructed celebrities only supported by virtual reality. Second, social networks become frames of textual interpretation from which the meaning of multimodal texts are elaborated. Adolescent participation for building and understanding their heroes is related with different levels of activity, depending on their use of the Internet. Finally, girls move around fan communities in online and offline areas, both of them closely intertwined. Keywords: adolescents, social networks, music celebrities, community, multimodality

This chapter aims to connect the digital resources of knowledge with the historical and cultural heritage in the context of smart cities. Speciically, combining the joint intervention in the Real Sitio of El Pardo and Aranjuez, as well as the Foundation Square of the University of Alcalá, both in Spain. Through traditional historical research and the innovative use of new technologies like augmented reality (AR), a historical, biological and cultural heritage is conserved, consisting of forests, gardens, agricultural spaces, urban centers and palatial residences. Cultural and artistic heritage is a resource of the first magnitude for the sustainable development of smart cities. It evolves with time and society; it is this that determines what goods are to be conserved and protected for posterity, according to the values atributed to them. Hence, the importance of achieving an awareness in society plays an active part in the conservation, enjoyment and dissemination of heritage. In this context, the augmented reality is presented as a powerful tool for contextualizing and disseminating the heritage, as well as to make the resources created more accessible, making an innovative use of the new technologies applied to the transfer of knowledge and the enhancement of a country"s cultural and historical heritage.

This paper analyzes the relationship between Augmented Reality and Architecture. Firstly, connects the theoretical framework of both disciplines through the Representation concept. Secondly, describes the milestones and possibilities of A.R. in the particular field of archaeological reconstruction. And lastly, takes a critical look about their sustainability and future development.

Nowadays, transmedia storytelling has shaped new ways to producechildren's content, in which the audience has an increasingly active role (Livingstoneand Bovill 2013; Cortesi et al. 2015). The fruition of storytelling content through digital media allows to connect it with personal interests and school activitiesas well as to enhance the link between adults and children (Ito et al. 2013; Jenkins,Īto, and boyd 2015). The main goal of this paper is to analyze the new transmedia release of one the most successful and recognized TV cartoons all over Spain and Latin America: La familia Telerín. Specifically, we want to discover how the cartoon was re-valued by the production company Anima Kitchen, and understand the role that transmedia storytelling played out in this regard. Adopting a digital anthropology approach (Horst and Miller 2012), our findings come from big data, a focus group and through a virtual ethnography. The findings provide us with aclear understanding about how transmedia storytelling supports social values, media skills and learning activities into the everyday life of children.

Las redes sociales, los foros, chats o blogs son algunos de los objetos culturales que han transformado el modo de “ver televisión” y entran en juego como medios que favorecen y amplían el contenido de ficción de la televisión. Ante esta oportunidad la audiencia ha dejado a un lado su actitud pasiva para participar en la creación de contenidos a través de estos medios digitales, que conectan de forma más directa al usuario y la cadena de televisión. Tomando estas ideas como punto de partida, nos interesa conocer cómo los nuevos medios están presentes no sólo en la vida social de las personas sino también en la interacción con otros medios de comunicación como la televisión. Descubriendo tanto su lenguaje como las formas de expresión y las practicas discursivas, que se derivan de su uso. Para ello se adopta un marco sociocultural, que nos lleva a plantear un estudio de caso a través de un enfoque cualitativo. Analizaremos el modelo de producción generado por TVE de la serie de ficción “Víctor Ros” en la cuál ha utilizado una nueva estrategia basada en los Social Media para potenciar la originalidad de la serie y ofrecer nuevo contenido relacionado con la serie para promover y ampliar el valor activo de la audiencia. Social networks, forums, chats or blogs are some of the cultural objects that have transformed the way of “watching TV” and emerges as a medium to promote and expand the content of television fiction. For this reason, the audience has left aside his passive attitude to participate in the creation of content through digital media, to connect more directly the user and television. Taking these ideas as a starting point, we are interested in how new media are present not only in the social life of people but also in the interaction with other media such as television. Discovering both its language and ways of expression as well as discursive practices, which are derived from their use. According to this, we adopted a sociocultural framework, which leads us to propose a case study through a qualitative approach. We analyze the production model generated by TVE on the drama series “Victor Ros” in which they used a new strategy based on social media to enhance the originality of the series and offer new content related to the show to promote and expand asset value of the audience. post-print 2001 KB

[ES] El lenguaje del arquitecto como herramienta de comunicación y signo de pertenencia a la tribu tiene notables dificultades cuando lo trasladamos a la universidad, donde el arquitecto tiene que transmitir a sus alumnos y no hay un lenguaje compartido. El diagnóstico habla del vocabulario, de la sintaxis, del lenguaje de expresar emociones y de la categorización y metáfora como elementos característico de ese mismo lenguaje. El apartado de propuestas ofrece a los profesores una serie de recursos docentes para que los alumnos sean capaces de adquirir este lenguaje de especialidad mediante la escritura académica. Elaborar un diccionario de arquitectura, utilizar el lenguaje científico, reflexionar por escrito o reescribir un texto clásico, son algunas de las tareas planteadas desde el concepto de alfabetización académica., [EN] The language of architecture as a communication tool and a sign of belonging to the tribe has considerable difficulties when it is used at university. In this academic context, the architect has to transmit knowledge to their students and there is no common language to share this knowledge. The diagnosis of this issue signals to vocabulary, syntax, the language to express emotions and categorization and metaphor as characteristic elements of this language. The proposals put forward in this paper provide teachers with a range of educational resources to use academic writing to help students to acquire the specific language of architecture. Produce a dictionary of architecture, use of scientific language, thoughtful writing or rewriting a classic text, are some of the tasks posed from the point of view of academic literacy.