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Članek skozi prizmo koncepta generacije in generacijsko specifične digitalne družbenosti analizira transformacijo razmerja do branja kot prakse in izkustva. Izhajajoč iz analize intervjujev z najstniki, avtorji ugotavljajo, da je za polimedijsko okolje značilno hkratno gibanje med različnimi platformami, kjer uporabniki živijo v stalni anticipaciji novega, obenem pa sta stalna aktivnost in nenehni afektivni angažma pogoj za algoritemsko proizveden režim vidnosti, ki normalizira raztreseno večopravilnost. V kontekstu nenehnega digitalnega dela ni dosti prostora za prakse onstran družabnih platform. Avtorji ugotavljajo, da branje nima več kulturne avtoritete, tako da se spreminja vloga branja v distribuciji kulturnega kapitala. Through the perspective of the concept of generations and generationally specific digital sociality, the paper analyses the transformation of reading as a practice and as an experience. Based on analysis of interviews with teenagers, it is argued that in today’s polymedia environment users are constantly shifting between platforms and live in constant anticipation of something new, being permanently occupied, and constant affective engagement represent a condition for an algorithmically produced regime of visibility that normalises the distracted multitasking they engage in. In the context of constant digital work, there remains little space for practices beyond social platforms. The authors argue that in the young interviewees’ perception book reading does not hold the status of a cultural authority and that the role played by reading in distributing cultural capital has been reshaped. Bibliografija: str. 104-107. Izvleček ; Abstract: Reading in the polymedia environment and (new) forms of generational subjectivation.

Bibliografija: str. 18-19.

The phenomenon of global warming and its consequences are challenges we face in modern society. In addition to these issues, the paper is motivated by media reports on the 2019 worldwide climate strikes and the UN Climate Action Summit, held in New York in September of the same year. Swedish climate activist Greta Thunberg, whose performance at the Summit sparked a lot of interest in the media worldwide, found herself in the centre of media attention. The goal of this paper is to explore the image of climate change presented on Croatian and Slovenian online portals, which were selected based on their readership (tracked using Alexa.com). These included Croatian online portals: 24sata.hr, Index.hr, Net.hr, Narod.hr, Vecernji.hr. Net.hr, and Slovenian online portals: 24ur.com, nova 24TV, SIOL.net, Slovenske novice, Svet24, TV SLO. The paper applies the method of qualitative and quantitative content analysis. The research corpus consisted of 194 articles published in Croatian and Slovenian online media (136 and 58 respectively). The research focuses on the scope of reporting on climate change, identification of the main topics and attitudes, and the question of celebritization of the issue itself. Research results showed that there are significant differences when it comes to the framing of climate change issues, particularly Greta Thunberg’s activism, in Croatian and Slovenian online media.

The article uses the case of Melania Trump, the former First Lady of the United States, to analyse the discursive strategies through which the print media in Slovenia represented ‘Melania’ as an ethnically born Slovenian on a national scale. The article also demonstrates how patriotism, based on the love and feelings of belonging to the Slovenian nation-state, was nationalized in the case of ‘Melania’. The main argument is that numerous and repetitive media representations of ‘Melania’ aggressively put nationalism in the commercial context, and consequently transformed the nation into a commodity and an object of trade which can be sold and of which the Slovenians can make a profit. Consequently, the Slovenian press coverage of Melania Trump created her as a national brand meant to perform on the local, national market when merging emotional attitudes with commercial allure. The article concludes with the discursive strategies such as representing ‘Melania’ as ‘ours’, as a tool to accelerate the country’s economic growth and as a branding strategy to sell the Slovenian landscape and culture and produce the Slovenian nation as an imagined commodity. Furthermore, such branding of the nation is directed towards domestic rather than international audiences.

Članek analizira reprezentacije Melanie Trump v slovenskih tiskanih medijih in raziskuje, kako je bil v prispevkih o Melanii Trump konstruiran spontani nacionalizem, ta pa je bil v medijih povezan s promocijo slovenske nacije prek Melanie kot blagovne znamke. Moč nacionalnih vezi, idej in tradicije je namreč vzdrževana in redistribuirana prek medijev in popularne kulture, zato avtorja v nasprotju z literaturo s tega področja, ki medije večinoma obravnava le kot mediatorje, v članku tudi kritično naslavljata vprašanje vloge medijev v procesu znamčenja nacije in jih obravnavata kot neodvisne akterje. Avtorja analizirata 594 prispevkov o Melanii Trump, objavljenih v slovenskih tiskanih medijih v obdobju treh mesecev v letih 2016 in 2017. Analiza tiskanih medijev v Sloveniji je pokazala, da številne in ponavljajoče se medijske reprezentacije "Melanie" potiskajo slovenski nacionalizem v komercialni kontekst in posledično transformirajo nacijo v blago The article analyses representations of Melania Trump in Slovenian print media and investigates how spontaneous nationalism was constructed in articles about Melania Trump, which in the media was related to promotion of the Slovenian nation by presenting Melania as a brand. The power of national ties, ideas and tradition is maintained and redistributed through the media and popular culture and this leads the authors, unlike the literature in this field that mostly treats the media only as mediators, to also critically address the role played by the media as independent agents in this process of branding the nation. The authors analyse 594 articles about Melania Trump published in Slovenian print media over a period of 3 months in 2016 and 2017. The mentioned analysis showed that the many, recurring media representations of "Melania" have pushed Slovenian nationalism into a commercial context and thereby transformed the nation into a commodity

The paper presents one of the first empirical investigations into various forms of online threats in the 15-25 age group in Slovenia. Contrary to most of the literature the paper argues that research of negative online experiences should focus not only on children, but also on the adolescents and young adults and at the same time tries to offer alternative understandings of the problem by addressing some of the critical issues and myths regarding the problem. Only within this wider perspective the youth can be de-homogenized as unified and necessarily endangered social group. The paper thus argues for situating the empirical investigation of online risks within the wider mediatisation debate and introduces usually absent questions of media consumption, class and digital literacy in the debate. Using a quantitative pilot study, the authors argue that three groups of young people can be observed: frightened but not active, safe and active and the threatened and exposed. As the research starts from the assumption that unwanted experiences in the digital environment are related to wider social structures and everyday life, sensitizing the youth about safe internet use remains important, but also has to be complemented with the findings about the distribution of social power, class hierarchies, inequality and wider changes brought by contemporary media culture. V eni prvih empiričnih raziskav o pojavnosti in razširjenosti spletnih tveganj v starostni skupini med 15 in 25 let analiziramo izkušnje in percepcije mladih z grožnjami in nasiljem v digitalnih okoljih. V nasprotju z večino sorodnih študij, ki se pogosteje osredotočajo na mlajše otroke, tukajšnja razprava opozarja na dve alternativni raziskovalni perspektivi: prvič, da je treba raziskovanje spletnih tveganj razširiti na ostale starostne skupine mladih in, drugič, da je treba demistificirati nekatere močno zasidrane, a problematične predpostavke o tem, kje izvirajo vzroki za spletna tveganja. Šele tovrstna širitev raziskovalnega fokusa namreč omogoča, da mlade dehomogeniziramo kot enovito družbeno skupino, ki je digitalno nujno ogrožena. Članek zato v razpravo o spletnih grožnjah uvaja tudi vprašanja medijske potrošnje in digitalne pismenosti kot ključnih dejavnikov, ki kažejo na raznolike izkušnje mladih s spletnimi tveganji in percepcijo digitalnih okolij kot prostorov nasilja. S pomočjo kvantitativne pilotske raziskave pa pokažemo, da se mladi razvrščajo v tri različne kategorije: v prestrašene, a neaktivne, v varne in aktivne ter v ogrožene in izpostavljene. Ker v raziskavi izhajamo iz predpostavke, da so nezaželeni pojavi in odnosi v spletnih okoljih odraz vsakdanjih življenj in širših družbenih struktur, ostaja opozarjanje o nevarnostih spleta in ozaveščanje o varnih rabah sicer ključno, a ga gre nujno dopolnjevati s spoznanji o družbenih razmerjih moči, neenakostih in spremembah, ki jih še posebej med mlade prinaša sodobna medijska družba.

The paper analyses the ratings of three Slovenian television channels (POP TV, Slovenija 1 and Planet TV) in a selected period and problematises some of the most common assumptions about television and its audiences, especially the one about significantly lower television use compared with new media. The need to study media changes in the national context is emphasised and characteristics of the Slovenian television environment are highlighted. The analysis shows that audience fragmentation in the Slovenian context is still very limited but, due to the increased competition, the most popular (commercial) programmes focus on established genres and formats for female viewers. V članku analiziramo podatke o gledanosti treh slovenskih televizijskih programov (POP TV, TV Slovenija 1 in Planet TV) v izbranem dvotedenskem obdobju ter problematiziramo nekatere zelo pogoste predpostavke o spremembah, povezanih s televizijo in njenim občinstvom, kot je, recimo, predpostavka o izrazitem padcu gledanosti televizije na račun novih medijev. Izpostavljamo tudi nujo po upoštevanju nacionalnega konteksta, saj pokažemo posebnosti slovenskega televizijskega okolja. V empiričnem delu pokažemo, da, prvič, fragmentacija občinstva v slovenskem kontekstu še ni izrazita, drugič, da se zaradi povečane konkurence še posebej najbolj popularni programi, ki skušajo ohraniti svoje deleže gledanosti, zatekajo v preverjeno programsko ponudbo, namenjeno predvsem ženskemu delu občinstva, in tretjič, da v povezavi z drugo točko prihaja do retradicionalizacije spola v televizijskih formah domače produkcije.

Drawing on data from the empirical research project Media consumption, social class and cultural stratification carried out with the help of a questionnaire administered to 820 residents of Ljubljana and Maribor, the paper examines the relationship between social class, education and television tastes. Contrary to some of the recent literature which emphasises a weak or non-existent connection between class positions and patterns of television consumption, the author uses the Slovenian sample to show that class and education differentiate television preferences significantly although only in some segments of the television repertoire. In the conclusion of the paper, the importance of studying television preferences in connection with other fields of cultural consumption is stressed. Izhajajoč iz empirične raziskave Medijska potrošnja, razred in kulturna stratifikacija, ki je bila izvedena z vprašalnikom na vzorcu 820 prebivalcev Ljubljane in Maribora, v članku preverjamo povezavo med razredom, izobrazbo in televizijskim okusom ter se posledično sprašujemo, kakšno vlogo igra potrošnja televizije v organizaciji razrednih distinkcij. V nasprotju z delom novejše literature, ki ugotavlja šibko povezavo med razrednimi pozicijami in vzorci televizijske potrošnje, na slovenskem vzorcu pokažemo, da poklicni razred in izobrazba pomembno diferencirata občinstvo, čeprav le na omejenem segmentu žanrov oziroma televizijskih oddaj. V zaključku izpostavljamo pomembnost proučevanja televizijskih preferenc in averzij v povezavi z ostalimi področji kulturne potrošnje.

The paper deals with representations of class in television entertainment programmes and chiefly focuses on the locally produced situation comedy It's nice to be a neighbour. It starts with the assumption that the manner in which class is framed importantly contributes to the way audiences perceive the question of class and social inequality. Television entertainment programmes contribute significantly to the social construction of class and myths and stereotypes about certain classes. The paper also considers on the displacement of class discourse into other markers of difference such as discourses of gender and nationality which play an especially important role in situation comedies. V članku bomo proučevali reprezentacije razreda v televizijskih zabavnih programih, pri čemer se bomo osredotočili na trenutno najbolj gledano situacijsko komedijo domače produkcije Lepo je biti sosed ter jo primerjali z nekaterimi drugimi televizijskimi serijami. Izhajamo iz predpostavke, da ima način, na katerega je razred medijsko okvirjen, pomembno vlogo pri dojemanju razrednosti in neenakosti pri gledalcih. Televizijski zabavni programi namreč ravno tako prispevajo k družbeni konstrukciji razreda ter k mitom in stereotipom o posameznih razredih. V članku se bomo še posebej osredotočili na premestitev razreda na druge kategorije, kot sta spol in narodnost, saj raziskovalci ugotavljajo, da je še posebej v situacijskih komedijah razred pogosto premeščen na druge označevalce razlik.

The paper focuses on the question of journalistic identity from the perspective of technological and social changes. The author tries to reveal how the debate about the potential of online journalism influences the process of defining and redefining journalism, its standards and values. To answer this question, texts about journalism are analysed: the analysis focuses on interviews and commentaries about journalism in Slovenian quality press in 1995, 2005 and 2006 (the papers Delo, Dnevnik, Večer and political magazines Mag and Mladina are included). The analysis shows how journalism is defined and organised as a profession and what constitutes good or bad journalism in a certain historical period. It is based on a premise that journalists create and share interpretations of events and social change through discourse and thus make sense of their professional life. Avtor se v prispevku osredotoča na vprašanje novinarske identitete, in sicer predvsem v luči tehnoloških sprememb. Zanima ga, kako, če sploh, na spremembe v definiranju in redefiniranju novinarstva, njegovih standardov in vrednot vplivajo razprave o t. i. blogerskem izzivu in potencialih novinarstva na spletu, ki v tujih akademskih in poljudnih razpravah že par let naraščajo in prevzemajo pobudo. Prispevek se loteva obravnave tega vprašanja z analizo tekstov o novinarstvu, pri čemer se avtor omeji na intervjuje in komentarje v osrednjih slovenskih časnikih in revijah (Delo, Dnevnik, Večer, Mag in Mladina) v letih 1995, 2005 in 2006. Tovrstna analiza razkriva, kako se novinarstvo kot profesija definira in organizira skozi čas, kakšen je konsenz v nekem časovnem obdobju, kaj sploh je novinarstvo in kaj konstituira dobro oziroma slabo novinarstvo, razkriva pa tudi, kako je sestavljen proces tega definiranja in kako ta posledično vpliva na delovanje novinarstva. Pri tem avtor izhaja iz predpostavke, da novinarji skozi diskurz ustvarjajo skupne interpretacije dogodkov in družbenih sprememb, ki osmislijo njihovo poklicno življenje.

The paper addresses the tabloidization debate but from a different perspective than dominant approaches which narrowly connect tabloidization with commercialization. The author analyses commentaries on and interviews about journalism in the serious press and tries to show how boundaries between journalism and non-journalism or good and bad (i.e. yellow) journalism are defined through these discussions and how journalistic authority is established. He argues that the question of journalistic authority is neglected in the prevailing accounts of journalism and tries to show how the "yellow threat" is used as a rhetorical ritual for maintaining and repairing the dominant, objectivistic journalistic paradigm. The analysis reveals various strategies through which serious journalism tries to differentiate itself from the tabloid press, such as emphasizing epistemological and methodological differences between the two kinds of journalism and ritual isolation of individuals who break the rules. Članek se osredotoča na razpravo o tabloidizaciji, a z obratne perspektive, kot je to značilno za prevladujoče pristope, ki jo običajno razlagajo zgolj v okviru komercializacije. Z analizo komentarjev in intervjujev v t. i. resnem tisku skušamo pokazati, kako se skozi izgrajevanje ločnic med novinarstvom in nenovinarstvom oziroma pravim in nepravim (rumenim) novinarstvom vzpostavlja in vzdržuje avtoriteta novinarstva. Prav vprašanje novinarske avtoritete je namreč eden bolj zapostavljenih vidikov novinarskih in komunikoloških obravnav novinarstva, zato v članku "rumeno grožnjo" obravnavamo kot retorični ritual ohranjanja oz. popravljanja prevladujoče, objektivistične novinarske paradigme. Analiza komentarjev in intervjujev, ki v šestmesečnem obdobju v letih 2005 in 2006 v Delu, Dnevniku, Večeru, Magu in Mladini obravnavajo tabloidni tisk, pokaže na različne strategije, s katerimi se skuša "resno" novinarstvo ograditi od "rumenega", kot so poudarjanje epistemoloških in metodoloških razlik med obema vrstama novinarstva in ritualno izločitev posameznikov, ki kršijo pravila.

The article explores the representation of domestic violence in quality daily newspapers and on a news and current affairs programme on Slovenian television. Its emphasis is on the formal issues of the media's representation of violence, particularly on the generic aspects of chronicles in the daily press and on the episodic news story on television news. The authors argue that the journalistic representation of domestic violence uses 'factism' as a key strategic ritual of reporting which results in the decontextualisation, psychologisation and individualisation of the problem of violence. Police and the judiciary act as standard bureaucratic sources which serve to authenticate and verify the journalistic discourse. The main feature of the news on domestic violence on television is the episodic account of events in the news programme, the standard framing of the problem within the framework of conflict between political parties and the melodramatic representation of violence in the current affairs programme. The melodramatisation of violence in turn results in the decontextualiaation and individualisation of the problem of domestic violence that is conventionally interpreted as being outside of the structural sources of violence, such as class differentiation and the performance of hegemonic masculinity. V članku obravnavamo reprezentacije družinskega nasilja v slovenskih dnevnikih in na televiziji s poudarkom na formalnih značilnostih prispevkov o nasilju. Posebej se osredotočamo na žanr časopisne kronike in epizodično novico v televizijskih poročilih. Avtorja ugotavljata, da v novinarskih reprezentacijah družinskega nasilja prevladuje faktizem kot strateški ritual poročanja, kar ima za posledico dekontekstualizacijo, psihologizacijo in individualizacijo problema nasilja, policija in sodišča pa služijo kot standardni birokratski viri, ki avtentizirajo novinarski diskurz. Osrednja značilnost televizijskih novic o družinskem nasilju so epizodična obravnava dogodkov v novicah, standardno uokvirjanje problema kot strankarskega konflikta in melodramatična reprezentacija nasilja v aktualnodokumentarnem programu. Tudi melodramatizacija nasilja vodi v dekontekstualizirano in individualizirano obravnavo nasilja v družini, ki je interpretirano zunaj strukturnih vzrokov nasilja, kot sta razredna diferenciacija in uprizarjanje hegemonične moškosti.