9 results on '"Joiner, Christopher"'
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2. DBH's tone
3. Category Attitude Measures: Exemplars as Inputs
4. The Negative Impact of Extensions: Can Flagship Products Be Diluted?
5. The Inclusion Effect and Category-Based Induction: Theory and Application to Brand Categories
6. Prototypicality advantages for pioneers over me-too brands: the role of evolving product designs
7. Consumer evaluations of corporate brand redeployments
8. Categorization Theory and Research in Consumer Psychology
9. READERS' OUTLOOK.
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