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107 results on '"Johnnie Walker (Alcoholic beverage) -- Marketing"'

1. Diageo Creates the Diageo Luxury Group to Unite Its Global Luxury Spirits and Experiences for the First Time

Subjects
Justerini and Brooks -- Marketing, Alcoholic beverage industry -- Marketing, Company marketing practices, Food and beverage industries, Johnnie Walker (Alcoholic beverage) -- Marketing
Abstract

Diageo Luxury Group is a new global division which unites its luxury assets into one portfolio including key luxury brands Brora and Port Ellen, iconic Scottish brand homes including Johnnie [...]

Published
2024

2. Diageo launches global luxury division

Subjects
Company marketing practices, Business, Food and beverage industries, Johnnie Walker (Alcoholic beverage) -- Marketing
Abstract

Byline: Fiona Holland Diageo has developed a new global division for its luxury spirits brands and consumer experiences called Diageo Luxury Group. Under the new division, Diageo will look to [...]

Published
2024

3. Priyanka Chopra Jonas stars in Johnnie Walker's bold new campaign

Subjects
Company marketing practices, Advertising, marketing and public relations, Johnnie Walker (Alcoholic beverage) -- Marketing
Abstract

Byline: Adgully Bureau Johnnie Walker Refreshing Mixer Non-Alcoholic is delighted to announce the launch of its latest campaign, starring the multi-hyphenated global icon Priyanka Chopra Jonas, in time to celebrate [...]

Published
2024

4. A RENEWED APPROACH

Subjects
Pernod Ricard USA L.L.C. -- International economic relations -- Marketing -- Forecasts and trends, Diageo North America Inc. -- Forecasts and trends -- International economic relations -- Marketing, Alcoholic beverage industry -- Forecasts and trends -- International economic relations, Company marketing practices, Market trend/market analysis, Johnnie Walker (Alcoholic beverage) -- Marketing
Abstract

BY CAROL WARD American consumers may have embraced whisk(e)y over the past two decades, but that enthusiasm largely hasn’t centered on blended Scotch. There are exceptions, of course—brands that have [...]

Published
2024

5. JOHNNIE WALKER AND LUXURY SKIWEAR BRAND PERFECT MOMENT LAUNCH JOHNNIE WALKER BLUE LABEL ICE CHALET - THE PERFECT ACCESSORY TO MARK YOUR ARRIVAL AT LUXURY APRES SKI - THROUGH A CAMPAIGN STARRING PRIYANKA CHOPRA JONAS

Subjects
Diageo PLC -- Marketing, Alcoholic beverage industry -- Marketing, Skis and skiing -- Marketing, Company marketing practices, General interest, News, opinion and commentary, Johnnie Walker (Alcoholic beverage) -- Marketing
Abstract

NEW YORK: DIAGEO has issued the following news release: Johnnie Walker, the world's number one Scotch Whisky1, launches the limited-edition Johnnie Walker Blue Label Ice Chalet in collaboration with luxury [...]

Published
2024

6. JOHNNIE WALKER AND LUXURY SKIWEAR BRAND PERFECT MOMENT LAUNCH JOHNNIE WALKER BLUE LABEL ICE CHALET - THE PERFECT ACCESSORY TO MARK YOUR ARRIVAL AT LUXURY APREeS SKI - THROUGH A CAMPAIGN STARRING PRIYANKA CHOPRA JONAS

Subjects
Skis and skiing -- Marketing, Company marketing practices, Business, News, opinion and commentary, Johnnie Walker (Alcoholic beverage) -- Marketing
Abstract

NEW YORK, Oct. 15, 2024 /PRNewswire/ -- Johnnie Walker, the world's number one Scotch Whisky[sup. [sup.1] ], launches the limited-edition Johnnie Walker Blue Label Ice Chalet in collaboration with luxury [...]

Published
2024

8. Ivan Menezes 1959-2023

Subjects
Diageo North America Inc. -- Marketing, Alcoholic beverage industry -- Planning -- Marketing, Company marketing practices, Company business planning, Johnnie Walker (Alcoholic beverage) -- Marketing
Abstract

David Fleming In 1997, Guinness and Grand Metropolitan, the two largest spirits multinationals at the time, announced plans to merge. It was the biggest corporate merger in UK history, and [...]

Published
2023

10. Smarts unleashes clever creativity with launch of new 'Creator Hub'

Subjects
International cooperation, Company marketing practices, Business, News, opinion and commentary, Johnnie Walker (Alcoholic beverage) -- Marketing
Abstract

New division to accelerate award-winning influencer and talent work NEW YORK, June 28, 2023 /PRNewswire/ --Smarts, the global PR and creative agency, has announced investment of over $1.25m in its [...]

Published
2023

11. Diageo rolls out Chinese Year of the Tiger look for Johnnie Walker Blue

Subjects
Diageo PLC -- Marketing, Alcoholic beverage industry -- Marketing, Company marketing practices, Business, Food and beverage industries, Johnnie Walker (Alcoholic beverage) -- Marketing
Abstract

Byline: Rhodri Morgan Diageo has released a limited edition look for an expression from its Johnnie Walker blended Scotch whisky brand. Johnnie Walker Blue Label Lunar New Year, revealed today, [...]

Published
2022

12. Diageo’s Johnnie Walker Masters of Flavours – Product Launch

Subjects
Diageo PLC -- Marketing, Alcoholic beverage industry -- Marketing, Whiskey -- Marketing, Company marketing practices, Business, Food and beverage industries, Johnnie Walker (Alcoholic beverage) -- Marketing
Abstract

Byline: Rhodri Morgan * Category – Spirits, whisky, Scotch, blended, 41.8% abv * Available – TBC * Location – TBC * Price – In the UK, SRP of GBP20,000 US$26,870) [...]

Published
2021

13. Diageo unveils Money Heist-inspired Johnnie Walker packaging

Subjects
Diageo PLC -- Marketing, Alcoholic beverage industry -- Marketing, Television programs, Packaging, Company marketing practices, Business, Food and beverage industries, Johnnie Walker (Alcoholic beverage) -- Marketing
Abstract

Byline: Rhodri Morgan Diageo has launched a limited edition look for an iteration of its Johnnie Walker blended Scotch brand. From 1 November, 150,000 bottles of Johnnie Walker Red Label [...]

Published
2021

14. Diageo's Johnnie Walker Blue Label Ghost and Rare Pittyvaich – Product Launch

Subjects
Diageo PLC -- Marketing, Whiskey -- Marketing, Company marketing practices, Business, Food and beverage industries, Johnnie Walker (Alcoholic beverage) -- Marketing
Abstract

Byline: Olly Wehring * Category - Spirits, whisky, Scotch, blended malt, 43.8% abv * Available - From 1 November * Location – Available worldwide through specialist spirits off-premise outlets * [...]

Published
2021

15. Smarts unleashes clever creativity with launch of new 'Creator Hub'

Subjects
International cooperation, Company marketing practices, Advertising, marketing and public relations, Johnnie Walker (Alcoholic beverage) -- Marketing
Abstract

2023 JUL 15 (VerticalNews) -- By a News Reporter-Staff News Editor at Marketing Weekly News -- -Smarts, the global PR and creative agency, has announced investment of over $1.25m in [...]

Published
2023

16. Diageo targets Johnnie Walker environmental credentials

Subjects
Diageo PLC -- Marketing, Alcoholic beverage industry -- Environmental aspects -- Marketing, Peat -- Marketing -- Environmental aspects, Whiskey -- Marketing -- Environmental aspects, Company marketing practices, Business, Food and beverage industries, Johnnie Walker (Alcoholic beverage) -- Marketing
Abstract

Byline: Olly Wehring Diageo has kicked off a sustainability push for its Johnnie Walker blended Scotch, with the brand pledging to be at net-zero for carbon by 2030. The activation, [...]

Published
2021

17. Johnnie Walker, Taproot Dentsu launch the #WalkInWithJohnnie Campaign

Subjects
United Spirits Ltd. -- Marketing, Advertising agencies, Alcoholic beverage industry -- Marketing, Company marketing practices, Advertising, marketing and public relations, Johnnie Walker (Alcoholic beverage) -- Marketing
Abstract

Johnnie Walker, from the house of Diageo, has partnered with Taproot Dentsu, the creative agency from dentsu international, to launch the #WalkInWithJohnnie campaign. The campaign aims to support bar continuity [...]

Published
2020

18. Johnnie Walker to sponsor Dua Lipa 'Studio 2054' livestream show

Subjects
Diageo PLC -- Marketing, Alcoholic beverage industry -- Marketing, Company marketing practices, Business, Food and beverage industries, Johnnie Walker (Alcoholic beverage) -- Marketing
Abstract

Byline: Olly Wehring Diageo's Johnnie Walker blended Scotch has teamed up with Dua Lipa for the musician's pending global online event. The whisky brand will have 'exclusive spirits partner' status [...]

Published
2020

19. Diageo's Johnnie Walker 200th anniversary Scotch whiskies - Product Launch

Subjects
Diageo PLC -- Marketing, Alcoholic beverage industry -- Marketing, Whiskey -- Marketing, Beverages -- Marketing, Company marketing practices, Business, Food and beverage industries, Johnnie Walker (Alcoholic beverage) -- Marketing
Abstract

Byline: Rafaela Sousa Diageo's Johnnie Walker 200th anniversary Scotch whiskies Category - Spirits, whisky, Scotch, blended Available - From October Location - Global Price - UK SRP from GBP55-GBP740 Diageo [...]

Published
2020

20. Diageo's Johnnie Walker Master's Ruby Reserve - Product Launch

Subjects
Diageo PLC, Alcoholic beverage industry, Whiskey, Liquor, Company marketing practices, Business, Food and beverage industries, Johnnie Walker (Alcoholic beverage) -- Marketing
Abstract

Byline: Andy Morton Diageo's Johnnie Walker Master's Ruby Reserve Category - Spirits, whisky, Scotch, blended, 43% abv Available - From this month Location - Available globally Price - GBP15,000 (US$19,650) [...]

Published
2020

21. The Glitch bags creative mandate for Diageo India's premium, luxury and reserve brands

Subjects
Brand names, Beverage industry, Beverages, Marketing, Marketing executives, Company marketing practices, Advertising, marketing and public relations, Johnnie Walker (Alcoholic beverage) -- Marketing
Abstract

Byline: Adgully Bureau Glitch, today, announced the addition of Diageo's premium, luxury and reserve portfolios for - Johnnie Walker, Black & White, Smirnoff, Vat 69 along with the reserve & [...]

Published
2020

22. THAT'S RETAILTAINMENT RETAILERS ARE CREATING ENGAGING, IMMERSIVE EXPERIENCES FOR SHOPPERS

Subjects
Retail industry -- Social aspects, Company marketing practices, News, opinion and commentary, Johnnie Walker (Alcoholic beverage) -- Marketing
Abstract

ORLANDO, FL -- The following information was released by the International Association of Amusement Parks and Attractions (IAAPA): By Juliana Gilling Retailers once looked to the attractions industry for inspiration. [...]

Published
2022

25. Johnnie strides through unchartered india with #TheTravellingBillboard

Subjects
Signage, Company marketing practices, Advertising, marketing and public relations, Johnnie Walker (Alcoholic beverage) -- Marketing
Abstract

Byline: Adgully Bureau Johnnie Walker The Journey is proud to unveil #TheTravellingBillboard, a first of its kind campaign that captures the live journey undertaken by a life size billboard with [...]

Published
2019

26. Diageo dives deeper into TV tie-ups with The Walking Dead Bourbon launch

Subjects
The Walking Dead (Television program), Whiskey, Beverages, Television programs, Partnerships, Company marketing practices, Business, Food and beverage industries, Johnnie Walker (Alcoholic beverage) -- Marketing
Abstract

Byline: Thandie Sibanda Diageo is to launch a Bourbon in collaboration with zombie franchise The Walking Dead as the group expands its spirits partnerships with fantasy TV shows. The Johnnie [...]

Published
2019

27. Diageo targets Cardhu, Clynelish distilleries in Scotch tourism spend

Subjects
Whiskey -- Planning, Tourism, Travel industry, Scotch whiskey, Company business planning, Company marketing practices, Business, Food and beverage industries, Johnnie Walker (Alcoholic beverage) -- Marketing
Abstract

Byline: Olly Wehring Diageo has revealed further details behind its plans to invest in tourism opportunities in Scotland. The group announced today it has submitted planning applications for visitor centres [...]

Published
2019

28. Johnnie Walker rolls out first campaign in India, celebrates Mission Mars

Subjects
Movies, Company marketing practices, Advertising, marketing and public relations, Johnnie Walker (Alcoholic beverage) -- Marketing
Abstract

Byline: Adgully Bureau Johnnie Walker, the premium whiskey brand from Diageo India, has unveiled its campaign that celebrates India's most inspiring story of progress. Titled 'Johnnie Walker - The Journey', [...]

Published
2018

29. a[euro](c)Johnnie Walker marketing campaign displayed at Heathrow, Edinburgh airportsa[euro](c)

Subjects
Airports, Marketing, Whiskey, Company marketing practices, Business, Transportation industry, Johnnie Walker (Alcoholic beverage) -- Marketing
Abstract

AIRLINE INDUSTRY INFORMATION-(C)1997-2018 M2 COMMUNICATIONS ??Diageo Global Travel has announced it will launch a marketing campaign for Johnnie Walker whisky in Europe and Scotland's biggest airports, the company said.??The latest [...]

Published
2018

30. The story of NFC - How near-field communication technology is changing alcohol marketing - Focus

Subjects
Diageo PLC, High technology industry, Marketing, Alcoholic beverage industry, Company marketing practices, Business, Food and beverage industries, Johnnie Walker (Alcoholic beverage) -- Marketing
Abstract

Byline: Andy Morton In 2014, Diageo, the world's biggest multi-category spirits producer, sent out a call to the world's growing pool of start-up tech companies. The Johnnie Walker and Smirnoff [...]

Published
2018

32. 'Our ambition is to make Scotch the number one international spirits category in China' - Interview - Cristina Diezhandino, Diageo's Scotch category director & MD of Reserve brands

Subjects
International Women's Day, Brand names, Gender equality, Women executives -- Interviews, Beverages, Company marketing practices, Business, Food and beverage industries, Scotch Whisky Association -- Officials and employees, Johnnie Walker (Alcoholic beverage) -- Marketing
Abstract

Byline: Lucy Britner In the same week as International Women's Day, the National Association for Female Executives named Diageo's North American unit as one of 2018's 'Top 60 Companies for [...]

Published
2018

33. Johnnie Walker launches spl edition Blenders' Batch Sherry Cask Finish

Subjects
Whiskey, Duty free shops, Company marketing practices, Food and beverage industries, Johnnie Walker (Alcoholic beverage) -- Marketing
Abstract

This New Year, the 12-member team of whisky makers at Scotch brand Johnnie Walker, has released a special edition whisky exclusive to travellers - Johnnie Walker Blenders' Batch Sherry Cask [...]

Published
2018

34. Johnnie Walker announces sustainable packaging targets

Subjects
Brand identity, Packaging, Company marketing practices, Business, international, Law, Johnnie Walker (Alcoholic beverage) -- Marketing
Abstract

UK-based whiskey brewer Johnnie Walker has announced new sustainability targets under its Next Steps initiative. The company will use at least 60% recycled glass in its core range bottles by [...]

Published
2021

35. Johnnie Walker Keeps Walking as It Launches Its Biggest Ever Sustainability Push

Subjects
Sustainable development, Whiskey -- Marketing, Company marketing practices, Business, News, opinion and commentary, Johnnie Walker (Alcoholic beverage) -- Marketing
Abstract

LONDON, April 14, 2021 /PRNewswire/ -- Johnnie Walker -- the world's best-selling Scotch[1] -- is today launching The Next Steps initiative, its most ambitious sustainability drive to date, putting the [...]

Published
2021

36. Scotch: combining tradition with innovation: while blended Scotch comprises the majority of sales in the U.S., single malt sales are growing by double-digit percentages, driven by new, exciting expressions

Author

Plotkin, Robert

Subjects
Beverage industry -- Statistics -- Innovations -- Growth, Company growth, Company marketing practices, Business, Food and beverage industries, Johnnie Walker (Alcoholic beverage) -- Marketing
Abstract

Single malt Scotches are continuing to maintain their solid growth. According to the Beverage Information Group, the segment's sales gained 8.4% in 2011, and followed that up with a 10.7% [...]

Published
2013

37. Diageo Launches Craftswomen Project with Bulleit Blenders' Select and Jane Walker

Subjects
Diageo North America Inc., Alcoholic beverage industry, Whiskey, Liquor, Company marketing practices, General interest, News, opinion and commentary, Johnnie Walker (Alcoholic beverage) -- Marketing
Abstract

France: Bourbon (GSH.F) has issued the following press release: Diageo is raising a glass to the women behind some of their most famous labels with the introduction of their Craftswomen [...]

Published
2020

38. The Glitch expands integrated creative portfolio with addition of Diageo Indiaas premium, luxury and reserve brands

Subjects
Brand names, Advertising agencies, Brand identity, Beverage industry, Beverages, Company marketing practices, Mass communications, Johnnie Walker (Alcoholic beverage) -- Marketing
Abstract

Byline: BestMediaInfo Bureau This extension is built on the success of the existing collaboration which will go beyond digital to core brand building - ATL, POS, retail, key accounts and [...]

Published
2020

39. 'GoT'-inspired whiskey blend launched

Subjects
Whiskey, Television dramas, Television programs, Scotch whiskey, Drinking (Alcoholic beverages), Company marketing practices, Business, international, Johnnie Walker (Alcoholic beverage) -- Marketing
Abstract

IN anticipation to the much awaited eighth and final season of HBO's epic fantasy drama series Game of Thrones (GoT), which premieres next week, Johnnie Walker launched a limited-edition blend [...]

Published
2019

40. Diageo's Johnnie Walker prepares gifting push in face of gloomy Travel Retail outlook

Subjects
Company marketing practices, Business, Food and beverage industries, Johnnie Walker (Alcoholic beverage) -- Marketing
Abstract

Byline: Andy Morton Diageo's Johnnie Walker is to shrug off gloomy forecasts for Travel Retail and invest in the channel over the upcoming gifting period, the brand's head has said. [...]

Published
2016

41. Diageo unveils first European Johnnie Walker House

Subjects
Company marketing practices, Company business management, Business, Food and beverage industries, Johnnie Walker (Alcoholic beverage) -- Marketing
Abstract

Byline: Andy Morton Diageo's Johnnie Walker Houses have reached Europe for the first time, with the company unveiling one of the premium retail outlets in Amsterdam's Schiphol airport. Seven Johnnie [...]

Published
2016

42. Johnnie Walker, The World's Number One Scotch Whisky, Unveils Vibrant New Look For Iconic Keep Walking Campaign

Subjects
Diageo North America Inc., Alcoholic beverage industry, Whiskey, Scotch whiskey, Conferences and conventions, Company marketing practices, General interest, News, opinion and commentary, Johnnie Walker (Alcoholic beverage) -- Marketing
Abstract

NEW YORK: Diageo has issued the following news release: The pioneering legacy of Johnnie Walker was built on challenging conventions and inspiring people to stretch their boundaries. Today, the brand [...]

Published
2019

44. Dani Hynes directs South Africans 'Making Strides' for Johnnie Walker

Subjects
Media executives, Eggs (Food), Company marketing practices, Business, international, Johnnie Walker (Alcoholic beverage) -- Marketing
Abstract

Summary: Egg Films' Dani Hynes and McCann 1886 have collaborated on a TVC unpinning a new campaign for Diageo brand Johnnie Walker... Egg Films' Dani Hynes and McCann 1886 have [...]

Published
2019

45. Diageo launches biggest global Johnnie Walker campaign - video

Subjects
Brand identity, Company marketing practices, Business, Food and beverage industries, Johnnie Walker (Alcoholic beverage) -- Marketing
Abstract

Byline: Lucy Britner Diageo has rolled out its largest marketing push for the Johnnie Walker brand in an attempt to connect with the next generation of Scotch whisky consumers. 'Joy [...]

Published
2015

46. Product Launch - Diageo's Johnnie Walker Select Casks: Rye Cask Finish

Subjects
Whiskey, Company marketing practices, Business, Food and beverage industries, Johnnie Walker (Alcoholic beverage) -- Marketing
Abstract

Byline: Andy Morton Diageo's Johnnie Walker Select Casks: Rye Cask Finish Category - Spirits, whisky, blended, rye, 46% abv Available - From September Location - US, nation-wide; on- and off-trade [...]

Published
2015

47. Diageo unveils Johnnie Walker Gold Travellers Edition

Subjects
Travelers, Company marketing practices, Business, Food and beverage industries, Johnnie Walker (Alcoholic beverage) -- Marketing
Abstract

Byline: Andy Morton Diageo is to launch a limited-edition Johnnie Walker Gold Label bottle exclusively into Travel Retail. Johnnie Walker Gold Label Reserve Travellers Edition will roll out globally in [...]

Published
2014

48. US: Diageo settles Explorers Club trademark dispute

Subjects
Trademark infringement, Beverage industry -- Intellectual property, Trademarks, Company marketing practices, Business, Food and beverage industries, Explorers Club, Johnnie Walker (Alcoholic beverage) -- Marketing
Abstract

Byline: James Wilmore Diageo has agreed to sponsor New York City's The Explorers Club as part of a settlement following a legal battle over the firm's Johnnie Walker range of [...]

Published
2014

49. CHINA: Diageo unveils sixth Johnnie Walker House in Asia

Subjects
Company marketing practices, Business, Food and beverage industries, Johnnie Walker (Alcoholic beverage) -- Marketing
Abstract

Byline: Andy Morton Diageo has opened a Johnnie Walker House in Chengdu as it expands its chain of so-called 'whisky embassies' in mainland China to three. The company said the [...]

Published
2014

50. US: Diageo to appeal Johnnie Walker Explorers' Club ruling

Subjects
Company marketing practices, Business, Food and beverage industries, Explorers Club, Johnnie Walker (Alcoholic beverage) -- Marketing
Abstract

Byline: Olly Wehring Diageo is set to appeal a legal ruling in the US against its use of the term 'Explorers' Club' in the Johnnie Walker Explorers' Club brand extension. [...]

Published
2014

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