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Purpose – This paper aims to explore how parasocial relationships with Korean celebrity endorsers on social media result in brand credibility and loyalty. Design/methodology/approach – The participants were identified through a purposive sampling approach, and they were composed of consumers who purchased Korean-celebrity-endorsed products and services of a telecommunications company. The hypothesized relationships were gauged using a predictive approach as a research design via partial least squares (PLS) path modeling. Findings – The findings show that all hypothesized relationships are supported. In particular, social media interaction was found to have a substantial, positive and significant effect on self-disclosure. Moreover, self-disclosure has a considerably significant and direct effect on parasocial relationships and was found to indirectly affect the link between social media interactions and parasocial relationships. The results further reveal that social media interactions and parasocial relationships predict source trustworthiness, leading to brand credibility and loyalty. Originality/value – To the best of the authors’ knowledge, the present undertaking is the only study that examined how parasocial relationships on social media are built when foreign celebrities, in this case, the well-known Korean popular group BTS, endorse telecommunications products and services. Objetivo – La presente investigación explora cómo las relaciones parasociales con celebridades coreanas en las redes sociales generan credibilidad de marca y lealtad. Diseño/metodología/enfoque – Los participantes se identificaron mediante un muestreo intencional y estaban compuestos por consumidores que compraban productos y servicios de una empresa de telecomunicaciones avalados por famosos coreanos. Las relaciones hipotetizadas se midieron utilizando un enfoque predictivo como diseño de investigación mediante un modelo de mínimos cuadrados parciales (PLS). Resultados – Los resultados muestran que todas las relaciones hipotetizadas se confirman. En particular, la interacción con los medios sociales tiene un efecto sustancial, positivo y significativo en la autodivulgación. Además, la autodivulgación tiene un efecto considerablemente significativo y directo en las relaciones parasociales y se descubrió que afecta indirectamente al vínculo entre las interacciones en los medios sociales y las relaciones parasociales. Los resultados revelan además que las interacciones en los medios sociales y las relaciones parasociales predicen la fiabilidad de la fuente, lo que conduce a la credibilidad de la marca y a la lealtad. Originalidad – El presente trabajo es el único estudio que examina cómo se construyen las relaciones parasociales en los medios sociales cuando celebridades extranjeras, en este caso, el conocido grupo popular coreano BTS, promocionan productos y servicios de telecomunicaciones. 目的 – 本研究探讨了在社交媒体上与韩国名人的寄生关系如何建立品牌可信度和忠诚度。 设计 – 通过目的性抽样确定参与者, 包括购买韩国名人代言的电信公司产品和服务的消费者。研究设计使用偏最小二乘法（PLS）模型对假设关系进行预测测量。 结果 – 研究结果表明, 所有假设关系都得到了证实。特别是, 社交媒体互动对自我披露具有实质性的、积极的和显著的影响。此外, 自我披露对寄生关系也有明显的直接影响, 并被发现间接影响社交媒体互动与寄生关系之间的联系。研究结果进一步揭示了社会化媒体互动和寄生关系能够预测来源的可信度, 从而提高品牌可信度和忠诚度。 结果 – 研究结果表明, 所有假设的关系都得到了证实。特别是, 社交媒体互动对自我披露具有实质性的、积极的和显著的影响。此外, 自我披露对寄生关系也有明显的直接影响, 并被发现间接影响社交媒体互动和寄生关系之间的联系。研究结果进一步揭示了社会化媒体互动和寄生关系能够预测来源的可信度, 从而提高品牌可信度和忠诚度。 独创性 – 本文是唯一一篇研究外国名人在社交媒体上推广电信产品和服务时如何建立寄生社会关系的研究。

Airborne light detection and ranging (lidar) has proven to be a useful data source for estimating forest inventory metrics such as basal area (BA), volume, and aboveground biomass (AGB) and for producing wall-to-wall maps for validation of satellite-derived estimates of forest measures. However, some studies have shown that in mixed forests, estimates of forest inventory derived from lidar can be less accurate due to the high variability of growth patterns in multispecies forests. The goal of this study is to produce more accurate wall-to-wall reference maps in mixed forest stands by introducing variables from multispectral imagery into lidar models. Both parametric (multiple linear regression) and non-parametric (Random Forests) modeling techniques were used to estimate BA, volume, and AGB in mixed-species forests in Southern Alabama. Models from Random Forests and linear regression were competitive with one another; neither approach produced substantially better models. Of the best models produced from linear regression, all included a variable for multispectral imagery, though models with only lidar variables were nearly as sufficient for estimating BA, volume, and AGB. In Random Forests modeling, the most important variables were those derived from lidar. The following accuracy was achieved for linear regression model estimates: BA R2 = 0.36, %RMSE = 31.26, volume R2 = 0.45, %RMSE = 35.30, and AGB R2 = 0.41, %RMSE = 31.31. The results of this study show that the addition of multispectral imagery is not substantially beneficial for improving estimates of BA, volume, and AGB in mixed forests and suggests that the investigation of other variables to explain forest variability is necessary.

BackgroundThe mental health of university students, especially medical students, is of growing concern in the UK.AimTo estimate the prevalence of mental disorder in health sciences students and investigate help-seeking behaviour.MethodAn online survey from one English university (n = 1139; 53% response rate) collected data on depression (using the nine-item Patient Health Questionnaire), anxiety (seven-item Generalised Anxiety Disorder Assessment), alcohol use (Alcohol Use Disorders Identification Test), self-harm and well-being, as well as help seeking.ResultsA quarter of the students reported symptoms of moderate/severe depression and 27% reported symptoms of moderate/severe anxiety. Only 21% of students with symptoms of severe depression had sought professional help; the main reason for not seeking help was fear of documentation on academic records.ConclusionsThe study highlights the extent of mental health problems faced by health science students. Barriers to help seeking due to concerns about fitness-to-practise procedures urgently need to be addressed to ensure that this population of students can access help in a timely fashion.Declaration of interestNone.

In Australia, residents can choose to remain to defend their property against bushfire but, since the 2009 Black Saturday bushfires, considerable emphasis is placed on leaving early, well in advance of a bushfire. However, many householders delay their protective decision. The insights offered by the literature into how and why some people leave early before their personal safety is threatened can inform bushfire safety policy and practice. This systematic review reports the findings of 90 papers selected from 216 identified through a search of papers in Scopus, Science Direct and Google Scholar published between 1995 and May 2021 in English. This review establishes the reasons people leave early; the influence of official and unofficial warnings; gender and other demographics; the influence of self-evacuation archetypes; planning and preparation; the influence of children and other dependents and pets; triggers initiating leaving; factors impeding and facilitating leaving; and policy issues around early leaving. This review also details 12 seminal studies that capture much of the evidence on the decision to leave early.

Delaying protective action decision making in wildfire is inconsistent with fire authorities’ advice and is associated with fatalities. A comprehensive understanding of why at-risk residents wait and see whether they will evacuate from a wildfire or remain to shelter or defend can better inform wildfire safety policy and practice. This systematic review reports the findings of 40 papers selected from 255 identified through a search of papers in Scopus, Science Direct and Google Scholar published between 1995 and December 2020 in English. This review establishes the extent of wait and see behaviour; grounds for concern for such behaviour; reasons protective action is delayed; the influence of information and warnings; relevance of gender and other characteristics; delay by those who defend their property; and policy implications. This review also details 11 seminal studies that capture much of the evidence on the delay of protective action in wildfire.

Electrochemical deposition (ECD) is a common method used in the field of microelectronics to grow metallic coatings on an electrode. The deposition process occurs in an electrolyte bath where dissolved ions of the depositing material are suspended in an acid while an electric current is applied to the electrodes. The proposed computational model uses the finite volume method and the finite area method to predict copper growth on the plating surface without the use of a level set method or deforming mesh because the amount of copper layer growth is not expected to impact the fluid motion. The finite area method enables the solver to track the growth of the copper layer and uses the current density as a forcing function for an electric potential field on the plating surface. The current density at the electrolyte-plating surface interface is converged within each PISO (Pressure Implicit with Splitting Operator) loop iteration and incorporates the variance of the electrical resistance that occurs via the growth of the copper layer. This paper demonstrates the application of the finite area method for an ECD problem and additionally incorporates coupling between fluid mechanics, ionic diffusion, and electrochemistry.

This work aims to better understand how small scale disturbances that are generated at the air-sea interface propagate into the surrounding atmosphere under realistic environmental conditions. To that end, a one-way coupled atmosphere-ocean model is presented, in which predictions of sea surface currents and sea surface temperatures from a microscale ocean model are used as constant boundary conditions in a larger atmospheric model. The coupled model consists of an ocean component implemented while using the open source CFD software OpenFOAM, an atmospheric component solved using the Weather Research and Forecast (WRF) model, and a Python-based utility foamToWRF, which is responsible for mapping field data between the ocean and atmospheric domains. The results are presented for two demonstration cases, which indicate that the proposed coupled model is able to capture the propagation of small scale sea surface disturbances in the atmosphere, although a more thorough study is required in order to properly validate the model.

In a dynamic extension of the reciprocal dumping approach, oligopolistic firms producing imperfect substitutes use the carrot and stick strategy to enforce cooperative behavior. When dumping occurs, firms lobby for tariffs as punishment. After a finite punishment period, the non-dumping equilibrium is restored. Conditions are derived on the degrees of substitutability and observability that allow non-dumping under an infinite horizon. The model suggests the degree of substitutability between goods and the market interest rate, affect the likelihood of dumping.

O presente artigo relata uma pesquisa preliminar de desenvolvimento de uma ferramenta metodológica, voltada para as especificidades de estudos sobre aprendizagem em contextos não formais de educação. A pesquisa foi realizada em dois museus de ciências, com uso de uma versão modificada do método da lembrança estimulada (LE). Fotos digitais substituíram o uso tradicional do vídeo na última fase, na qual oito entrevistas foram conduzidas com resultados satisfatórios. As fotos digitais estimularam com eficácia e eficiência os visitantes a narrar suas experiências e expressar os significados que desenvolveram a partir de suas interações com as unidades expositivas.The article reports on preliminary research aimed at developing a methodological tool applicable to studies of learning in informal educational settings. The study was conducted at two science museums, using a modified version of the stimulated recall method. Digital photographs replaced the traditional video in the final phase, during which eight interviews were conducted, with satisfactory results. The digital photos efficaciously and efficiently stimulated visitors to narrate their experiences and to convey the meanings they took with them from their interactions with the exhibits.

Las industrias agrícola y procesadora de alimentos chilenas han invertido fuertemente en los años recientes y son una parte importante de la base exportadora de Chile. En este trabajo se usa una metodología Insumo-Producto (IP) para analizar la importancia relativa de la agricultura y el procesamiento de alimentos para la economía de Chile. También se emplea la tabla insumoproducto para examinar la contribución de cincuenta sectores distintos al producto bruto doméstico, el valor agregado y el comercio de Chile. El análisis se basa en los datos provistos por el Global Trade Analysis Project (GTAP) de la Universidad de Purdue. La contribución de las exportaciones agrícolas y de alimentos procesados a la oferta total a través de la economía chilena se estima con un modelo Insumo-Producto de la economía de Chile. Este modelo IP se derivó de un nuevo modelo de equilibrio general con precios flexibles que fue construido por los autores y se está empleando para el análisis de algunas políticas de comercio específicas de Chile.

BACKGROUND: Ventilator-associated pneumonia is the most prevalent acquired infection of patients on intensive care units and is associated with considerable morbidity and mortality. Evidence suggests that an improved understanding of the composition of the biofilm communities that form on endotracheal tubes may result in the development of improved preventative strategies for ventilator-associated pneumonia. METHODOLOGY/PRINCIPAL FINDINGS: The aim of this study was to characterise microbial biofilms on the inner luminal surface of extubated endotracheal tubes from ICU patients using PCR and molecular profiling. Twenty-four endotracheal tubes were obtained from twenty mechanically ventilated patients. Denaturing gradient gel electrophoresis (DGGE) profiling of 16S rRNA gene amplicons was used to assess the diversity of the bacterial population, together with species specific PCR of key marker oral microorganisms and a quantitative assessment of culturable aerobic bacteria. Analysis of culturable aerobic bacteria revealed a range of colonisation from no growth to 2.1×10(8) colony forming units (cfu)/cm(2) of endotracheal tube (mean 1.4×10(7) cfu/cm(2)). PCR targeting of specific bacterial species detected the oral bacteria Streptococcus mutans (n = 5) and Porphyromonas gingivalis (n = 5). DGGE profiling of the endotracheal biofilms revealed complex banding patterns containing between 3 and 22 (mean 6) bands per tube, thus demonstrating the marked complexity of the constituent biofilms. Significant inter-patient diversity was evident. The number of DGGE bands detected was not related to total viable microbial counts or the duration of intubation. CONCLUSIONS/SIGNIFICANCE: Molecular profiling using DGGE demonstrated considerable biofilm compositional complexity and inter-patient diversity and provides a rapid method for the further study of biofilm composition in longitudinal and interventional studies. The presence of oral microorganisms in endotracheal tube biofilms suggests that these may be important in biofilm development and may provide a therapeutic target for the prevention of ventilator-associated pneumonia.

Biological response modifiers (BRMs) have particular promise when used in combination with more standard antiviral agents for treatment of viral diseases. Reported here are a series of studies which have used two BRMs in combination with the antiviral drug, ribavirin (l-β-o-ribofuranosyl-1,2,4-triazole-3-carboxamide) in treatment of experimentally-induced phlebovirus (Punta Toro virus) infections in mice. The positive BRMs studied include bropirimine (2-amino-5-bromo-6-phenyl-4[3H]pyrimidinone) given orally at dosages of 25, 50 and 100 mg/kg/day beginning 24 h after virus inoculation. and 7-thia-8-oxoguanosine administered intrapcritoneally at dosages of 6.3, 12.5 and 25 mg/kg/day given 24 and 31 h after virus inoculation. In each experiment. multiple dosages of both BRM and ribavirin were selected to range from ineffective levels to, in certain cases with ribavirin, lethally toxic levels. Ribavirin was always administered orally twice daily for three days starting 24 h after virus inoculation. Both drug combinations were considered synergistic, increasing the therapeutic index compared to either drug used alone, and significantly reducing the evidence of ribavirin toxicity. Efficacy was seen as increased survivors, decreased virus recovery from tissues and blood. and lowered glutamic oxalic and pyruvic transaminase levels in the serum.

Members of the Joint Working Group on Improving Underrepresented Minorities (URMs) Persistence in Science, Technology, Engineering, and Mathematics (STEM)-convened by the National Institute of General Medical Sciences and the Howard Hughes Medical Institute-review current data and propose deliberation about why the academic "pathways" leak more for URM than white or Asian STEM students. They suggest expanding to include a stronger focus on the institutional barriers that need to be removed and the types of interventions that "lift" students' interests, commitment, and ability to persist in STEM fields. Using Kurt Lewin's planned approach to change, the committee describes five recommendations to increase URM persistence in STEM at the undergraduate level. These recommendations capitalize on known successes, recognize the need for accountability, and are framed to facilitate greater progress in the future. The impact of these recommendations rests upon enacting the first recommendation: to track successes and failures at the institutional level and collect data that help explain the existing trends.

Geonoma maxima (Poit.) Kunth is an example of a species complex, among many others restricted to Neotropical rain forests, which contribute to their high species diversity. Using environmental, morphological, karyological, and molecular data, we aim to test the taxonomic circumscription of 3 of the 11 G. maxima subspecies defined in the latest taxonomic treatment. We evaluated 217 samples of G. maxima complex from Ducke Reserve in the state of Amazonas, Brazil. Environmental preferences were significant at the 0.1% level. Subspecies maxima occurred in the slope, subsp. chelidonura in the floodplain, and subsp. spixiana in the plateau. Leaf morphology and height were different for each subspecies, but not leaf anatomy. The karyotypes of subspp. chelidonura and maxima were symmetrical with 2n = 28 chromosomes, 16 metacentric and 12 submetacentric. Molecular analysis revealed two groups, one comprised subspp. maxima and chelidonura, and the other formed exclusively by subsp. spixiana. At Ducke Reserve, it is clear that the three subspecies are easily recognizable morphologically and ecologically, and it is likely that they do not interbreed locally. However, if these subspecies are analyzed on a larger geographic scale, it may not be possible to separate them. [ABSTRACT FROM AUTHOR]