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3 results on '"Jing Yi Lim"'

1. Visual Communication Design Students' Self-Perception of Their Visual Literacy Competency in Determining, Retrieving, Interpreting, and Evaluating Visual Materials

Author

Can Wei Zhu and Jing Yi Lim

Abstract

In today's world, visual competence plays an increasingly important role. Proficiency in visual literacy is an essential competency in various fields, including marketing, design, education, and journalism. The competency to convey messages effectively, attract audiences, and promote engagement is crucial for success in these industries. At the university level, visual literacy is an essential competency for university students studying visual communication. A lack of sufficient visual literacy leads to several key challenges. Research indicates that most university students in China do not have sufficient visual literacy competencies. However, there has been a dearth of scholarly inquiry looking specifically into the visual literacy competency standards of students studying visual communication design in China despite its close association with visual literacy. The study aimed to evaluate the visual literacy competency of students majoring in visual communication design in Shanghai, China, through interviews. The interview questions utilised in this study were developed based on four visual literacy standards created by the Association of College and Research Libraries (ACRL). This study includes the competencies to determine visual materials needed, efficient image retrieval, interpret visual materials' meanings, and evaluate image credibility when performing visual artworks. The study's results indicate that students face difficulties in analysing and evaluating images due to their limited exploration of images related information, background, technology, and design elements. Consequently, they encounter challenges such as an inability to distinguish authenticity and judge reliability. These findings are valuable for the curriculum development of students majoring in visual communication design.

Published
2024
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2. PERCEPTION OF CREATIVE ARTS PRACTITIONERS ON THE USE OF DIGITAL TECHNOLOGIES FOR CREATIVE PROJECTS AMONG CREATIVE ARTS STUDENTS IN INSTITUTIONS OF HIGHER LEARNING

Author

Jing Yi Lim and Shanthi Balraj Baboo

Abstract

Innovation and continuous development of digital technologies have brought significant changes to learning. The use of digital technologies allows accessibility to a vast array of information and provides students with the opportunities to learn and grow in different ways. While the Malaysian government has constantly put in huge investments for developing Information Communication Technology (ICT) facilities in higher learning institutions to prepare students for new technologies and ‘new’ workplaces, information which focus on creative arts students’ digital competency in staying relevant to creative arts is still limited. This paper aims to explore the use of digital technologies by creative arts students for creative project development. This study employed qualitative methodology where in-depth interview was conducted with five well-known Malaysian creative arts practitioners. Perceptions and views of creative practitioners on creative arts students’ digital competency are gathered and analysed. While students in this day and age are known as ‘digital natives’, creative arts practitioners have different views on creative arts students’ digital competency in creative project development. Majority of the informants noted that digital technologies are helpful for creative arts students, but they also expressed their concerns on the challenges faced by the students. The interviews revealed that practitioners associated several issues in students’ creative projects, such as building collaboration, obtaining constructive and helpful information, as well as identifying goals and copyright concerns. The data collection outcome will enable policymakers and practitioners to identify actions that should be taken to prepare creative arts students with better skills, knowledge and attitudes for meaningful participation in the digital world. This article is written to generate and facilitate discussion on how creative arts students’ digital competency can be further improved for productivity and efficiency in accomplishing their tasks.

Published
2022
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