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As an important part of the digital economy, digital inclusive finance provides new opportunities for the development of agricultural producer services. Based on the balanced panel data of 31 provinces in China from 2012 to 2021, this paper uses a two-way fixed effect model and a spatial panel model to explore the impact of digital inclusive finance on agricultural producer services. The research results show that digital financial inclusion and its fractal indicators have a significant promoting effect on agricultural productive services. From the spatial perspective, digital financial inclusion plays a positive role in promoting agricultural productive services. Therefore, in order to better play the role of digital inclusive finance in promoting the development of agricultural productive services, it is necessary to strengthen the construction of digital infrastructure, promote the coordinated development of regions, and promote the deep integration and application of digital inclusive finance in the field of agricultural productive services. [ABSTRACT FROM AUTHOR]

The regional public brand of agricultural products plays an important role in the development of agricultural economy. How to effectively build regional public brands for agricultural products is an urgent practical problem that needs to be solved in various regions. This study uses Chinese Yingde black tea as a case, aims to understand how government support, resource endowment, industrial clusters, and regional culture affect the regional public brand of agricultural products based on regional brand theory. We collected 416 valid sample data from practitioners related to Yingde black tea through an online survey questionnaire, and used structural equation modeling to obtain government support (β = 0.196, p<0.005), resource allowance (β = 0.144, p<0.05), industrial cluster (β = 0.231, p<0.005) and regional culture (β = 0.335, p<0.005) are positively related to reputation of regional public brands for agricultural products. Industrial clusters and regional culture play the mediating roles between government support, resource empowerment, and the reputation of regional public brands for agricultural products. The results breaks through the single influencing factor perspective of existing research and comprehensively analyzes the interrelationships of different influencing factors in the formation process of regional public brands for agricultural products. It has certain practical implications for the construction of regional public brands for agricultural products in China. [ABSTRACT FROM AUTHOR]

Since the beginning of the 21st century, various tourism crisis events have negatively impacted the global tourism industry. This study proposes a research model grounded in the Stimulus–Organism–Response theory to explore how external stimuli influence individuals and help identify factors influencing elderly individuals' willingness to participate in forest-based health tourism during and after tourism crisis events, considering the global aging trend. From 20 December 2023 to 15 January 2024, we collected 429 valid questionnaires from Chinese older adult participants engaged in forest-based health tourism in Guizhou Province. Structural equation modelling (SEM) and bootstrapping techniques were employed to analyze data. The results indicate that tourism crisis events, primarily in the form of geological disasters, are significant antecedent variables influencing the willingness of Chinese older adults to engage in forest-based health tourism. Furthermore, destination image and perceived value serve as individual mediators and function as chained mediators. The results enhance our understanding of the complex relationship between tourism crisis events and the willingness of older Chinese adults to travel while also revealing deeper underlying mechanisms. [ABSTRACT FROM AUTHOR]