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Black women are change agents actively working within their power to combat systemic racism in academia, while constantly battling injustices. Understanding lived realities and experiences of racial ethnic minority women as “outsiders within” is crucial for confronting long-standing racism embedded within academic spaces. Institutions may be outwardly addressing racial injustice, and perpetuating injustices internally, whether known or unknown. Using a relational dialectics framework and letter writing style, the purpose of this commentary is to describe the complexities present in experiences of Black women as they navigate academia as change agents, from the perspectives of tenure track and tenured faculty members in predominately White institutions. Black women academics contend with the push and pull of being in relationship with students, colleagues, and predominately White institutions; these tensions illuminate the experience of both/and-ness creating a constant presence of uncertainty/certainty, pushing/pivoting, and conforming/disrupting among others. Black women faculty are actively working to overcome barriers in research and practice and actively recognizing how racism is acting in academic settings. Black women are dealing with their own personal/professional situations, while also advocating interpersonally through mentorship, institutionally through incorporating underrepresented voices in research/practice, and strategically through addressing policies prompting action. This commentary shares the breadth, scope, and uniqueness of Black women experiences in higher education. This article concludes with implications for practice, including utilizing dialectic introspection to illuminate Black women, disrupting the norm by utilizing letters to center Black women, and building collectives to foster connections.

Purpose Would a green color label increase the dollar amount consumers are willing to pay for a green product? Would nature images (such as a leaf or flower) on the label have the same effect? This paper aims to examine the role of these labeling strategies in influencing consumer willing to pay. Design/methodology/approach Using a 2 × 3 experiment, the authors empirically test the research questions across two studies: in the controlled-lab setting with 160 students (Study 1) and in a field-setting with 268 consumers shopping at a grocery store (Study 2). Findings Results are consistent across both studies. Surprisingly, participants are willing to pay more for the product when it has a white-toned label rather than a green-toned one. Follow-up path analysis, with Study 2 data, reveals that a white-toned label has both an indirect (through more favorable evaluations of the product’s environmental friendliness), as well as a direct impact on willingness to pay. In providing a post hoc explanation, it is argued that a white-toned label better directs attention towards the claim signaling the product’s eco-friendliness, while providing a “clean”, “high-quality” look. In both studies however, nature images on the label did not have a significant effect. Practical implications Insights are particularly interesting for practitioners seeking to better label/package green products. Originality/value This investigation is the first to empirically examine how color and images on the label influence the dollar amount consumers are willing to pay for a green product. Findings reveal that counter to common belief, the heavy use of the color green on eco-friendly product labels might not be appropriate; a predominantly white-toned label works better.

Diversity and diversity education are driving forces in metropolitan universities that seek stronger alignment with nearby metropolitan statistical areas. As a result, many metropolitan universities wish to engage in diversity efforts; however, they often lack the resources for doing so. In addition, institutional efforts are often the result of administrative-originated programs of diversity impact rather than faculty-driven curricular and co-curricular efforts (Scott & Sims, 2016). In this case study, the authors offer two faculty-driven diversity programs with a proven record of accomplishment as models of transformative learning practice for faculty and institutions to replicate. The programs have been in existence for more than 10 years and have benefited both the students and universities alike.

For much of inoculation theory's 50-year history, research has focused on intrapersonal processes of resistance such as threat and subvocal counterarguing. More recently, attention has shifted to interpersonal processes of inoculation-conferred resistance, specifically, postinoculation talk (PIT). This study examined the substance of PIT, and how people may talk to one another for reassurance and advocacy following an inoculation. Findings indicate advocacy attempts were significantly greater within the inoculation condition. Those inoculated were more likely to a) pass along material included in the inoculation treatment, b) share issue-relevant novel material, c) talk about topics related to the target issue, and d) be challenged by conversational partners when attempting advocacy. Results help explain what inoculated individuals talk about following an inoculation treatment, and how PIT may spread the process of resistance along social networks.

This investigation further nuanced previous designs in comparing the effectiveness of 4 IMC message sequencing strategies (publicity–publicity, publicity–advertising, advertising–publicity, and advertising–advertising) by introducing them into a new context—new product introductions. In addition, this investigation introduced corporate image and credibility as moderators of the effectiveness of sequence strategies. A 2-phase experiment was conducted involving 423 participants. The results revealed the publicity–publicity sequence strategy is most effective in generating positive product attitude and purchase intent, followed by either sequence of publicity and advertising, with the advertising–advertising strategy being least effective. Positive corporate image and high credibility attenuated the effectiveness of the publicity strategy.

The efficacy of inoculation theory has been confirmed by decades of empirical research, yet optimizing its effectiveness remains a vibrant line of investigation. The present research turns to psychological reactance theory for a means of enhancing the core mechanisms of inoculation--threat and refutational preemption. FINDINGS from a multisite study indicate reactance enhances key resistance outcomes, including: threat, anger at attack message source, negative cognitions, negative affect, anticipated threat to freedom, anticipated attack message source derogation, perceived threat to freedom, perceived attack message source derogation, and counterarguing. Most importantly, reactance-enhanced inoculations result in lesser attitude change--the ultimate measure of resistance. Language: en

With student co-authors, this book chapter shares the impetus, background, origin, and sources of institutional support for Diverse Student Scholars, which is a predominantly undergraduate, interdisciplinary research program created and founded by the first faculty author. Along with offering student involvement details on the Diverse Student Scholars program, the relevance of institution-mission fit for undergraduate research is discussed. The authors summarize the Diverse Student Scholars program impact and connect student undergraduate research engagement with the potential for advancing workforce diversity competencies.

Contemporary inoculation scholarship has focused on the process of resistance to persuasion, and recently begun to examine various incidental effects that may accompany inoculation treatments. This study considers how talk fits within both of these areas, not only as a byproduct of inoculation, but also as a potentially important contributor to the process of resistance. Results indicate inoculation not only enhances talk about the target issue, but such talk appears to bolsters resistance to subsequent counterattitudinal messages. Les effets de la discussion postinoculation sur la resistance aux influences La litterature contemporaine sur l’inoculation s’est concentree sur le mecanisme de la resistance a la persuasion, et a recemment commencea examiner differents effets contingents qui pourraient accompagner des traitements d’inoculation. Cette etude examine les manieres par lesquelles la discussion correspond a ces deux domaines, non seulement comme effet secondaire de l’inoculation, mais aussi comme un participant possiblement important au mecanisme de resistance. Les resultats indiquent que l’inoculation ne fait pas qu’augmenter la discussion a propos de l’enjeu cible, mais que cette discussion semble renforcer la resistance a des messages de contre-attitude subsequents. Mots cles : inoculation, resistance, discussion, contre-argumentation, modelisation par equation structurelle Der Wirkung von Postinokulationsgesprachen auf den Widerstand gegen Beeinflussung Die aktuelle Inokulationsforschung fokussiert auf den Prozess des Widerstands gegen Persuasion und begann unlangst damit, die verschiedenen zufalligen Effekte, die bei Inokulationstreatments auftreten konnen, zu untersuchen. Die vorliegende Studie untersucht integriert Gesprache in beide dieser Forschungsfelder, und zwar nicht nur als Nebenprodukt von Inokulation, sondern als potentiell wichtiger Faktor im Prozess des Widerstands. Die Ergebnisse verdeutlichen, dass Inokulation nicht nur Gesprache uber das Zielthema anregt, sondern dass Gesprache den Widerstand gegen nachfolgende Botschaften gegen die eigene Einstellung zu stutzen scheinen. Schlusselbegriffe: Inokulation, Widerstand, Gesprache, Counterarguing, Strukturgleichungsmodelle

Recent research shows parents manifest parental third-person perceptions on behalf of their children; that is, they believe their children are less affected by media sex and violence than other children. This study (N = 171) found parental third-person perceptions for materialism effects of television and parental first-person perceptions for advanced educational effects of public television. Perceptions of materialism effects on one's own and other children predicted parental mediation, whereas perceptions of education effects predicted support for regulations requiring more educational television.

An experiment was conducted to examine the influence of corporate social responsibility campaigns on public opinion. It was anticipated that corporate social responsibility campaigns, which communicate corporate good deeds, exert considerable positive influence on public opinion. Results supported this expectation. Corporate social responsibility campaigns enhanced people's perceptions of sponsors' image, reputation and credibility.

This research examined corporate front-group stealth campaigns. An experiment was conducted to examine the influence of front-group stealth campaigns on a variety of measures. It was anticipated that corporate front-group stealth campaigns, which feature names that mask the true interests of sponsors, positively affect public opinion, unless they are exposed as intentionally misleading, in which case they boomerang against sponsors. The experiment examined the potential of the inoculation strategy to preempt the influence of corporate front-group stealth campaigns. The pattern of results supported all of these expectations. Front-group stealth campaigns proved to be effective, at least in the short term. Front-group stealth campaigns eroded public attitudes toward the issue in question and boosted perceptions of the front group, but not the corporate sponsor. However, when front-group stealth campaigns were subsequently exposed, positive effects dissipated and perceptions of corporate sponsors boomeranged. Results revealed that inoculation can protect against the influence of front-group stealth campaigns.

As workforce diversity careers in organizations continue to increase in the United States, less emphasis has been placed on preparing undergraduate and graduate students with specific workforce diversity competencies to pursue these career options once they graduate. The aim of this chapter is to: 1) highlight the issues, problems, and controversies associated with this effort, 2) provide examples of workforce diversity career positions and competencies that workforce diversity professionals possess today in a variety of fields, and 3) offer recommendations regarding how institutions of higher education can begin preparing students with specific workforce diversity competencies to enter the career field of workforce diversity before they graduate.

This investigation introduced the concept of associative networks to the resistance domain. A four-phase experiment was conducted involving 298 participants. The results confirmed the role of known elements in the process of resistance: the core elements of threat, issue involvement, and counterarguing output facilitated resistance, as did the more recently introduced element of attitude certainty. Also, the results indicated that inoculation treatments modified the structure of associative networks, planting additional nodes and increasing the linkages between nodes. Subsequently, changes in the structure of associative networks contributed to resistance to counterattitudinal attacks.

In recent years, marketers have paid lots of attention to a new field called social CRM, created from the combination of social media and traditional customer relationship management (CRM) practices. In the past, traditional CRM practices have mainly focused on the task of valuing individual customers' profitability through relationship management over time as the proxy of creating the firm's value. Shifting away from this trend, firms have recently attempted to promote customer engagement into the value creation process as the core of CRM strategy. This chapter proposes conceptual guidelines for the success of social CRM practices, while considering the development of personalized customer engagement programs with social media depending on customer status over the life cycle.

As a new emerging trend, social Customer Relationship Management (social CRM) can be defined as the business practice of promoting voluntary customer engagement activities driven by social media into the value creation process in order to build long-term co-beneficial relationships with target customers as the ultimate end-goal of customer relationship management. Following the spirit of social CRM, this chapter is intended to propose conceptual guidelines for the design of effective relational integrated marketing communications strategies, including message and media strategies, with particular focus on the promotion of opinion leaders' voluntary engaged efforts with others in a typical social network setting. By implanting the power of social media in relational integrated marketing communications strategies, marketers are able to put the “relationship” back into CRM in order to restore its true meaning – building better long-term relationships with customers.