Search

This diploma thesis deals with the persuasive devices used in journalistic articles, French and Czech, and their comparison within these two languages. The thesis is divided into two parts. In the first part, the theoretical one, the thesis focuses mainly on the definition of the concept of persuasion and how it manifests itself within journalism. Then, it deals with the description of the journalistic style and journalism in general in the Czech and French settings and traces any differences between the two countries and cultures. In the second part, analytical one, it works with a specific sample of selected journalistic texts, demonstrating and observing these persuasive devices and assessing their relevance and frequency of their usage, again with the intention of documenting possible differences in the Czech and French settings, as well as differences in terms of different genres of journalism. However, the majority of the texts are news texts. This sample of texts focuses on a single theme concerning news and other journalistic articles reporting on the covid-2019 epidemic. The aim of the thesis is to compare the approach of the two concepts of persuasive means and to identify possible differences in their use. This comparison can be made at the level of differences between the two countries, as well as between different journalistic genres. The thesis also includes a set of selected journalistic articles that served as a basis for the analytical part of the thesis.

The main goal of this work is to analyze the linguistic features of road cycling commentary, as used by the Czech television's commentator Tomáš Jílek, and to observe the changes, that may have occurred in the ten years, that Czech television broadcasts the cycling race of Tour de France. The author firstly focuses on Czech linguistic theory, follows up with the theory of sports journalism and describes the specifics of spoken language used in the journalistic field. Furthermore, the author specifies concrete linguistic features, on which she then focuses in the analysis. The theoretical findings are thereafter applied and demonstrated in the analytic part of the work, which is focused on two race days selected from the Tour de France. Last but not least, the author compares the linguistic aspects of both commentaries and states other interesting outcomes of the analysis.

The presented thesis examines lexical and pragmatic instruments used by the leading newspaper in Germany during the Second World War, the Völkischer Beobachter. The objective is to determine the importance of the choice of lexical and pragmatic instruments and the communication strategy applied to influence readers. The targeting of readers by the press is illustrated by descriptions of the political climate and specific historical events. The thesis links language, history and wartime politics. By drawing on academic literature, the author describes the historical context preceding the Second World War, focusing on political events and press bans. Selected key wartime events are linked to linguistic analysis. The National Socialist ideology, led by Adolf Hitler, assists in demonstrating the origins of the typical features of National Socialist language. The newspapers themselves, Völkischer Beobachter, and selected linguistic and pragmatic phenomena are also described. The selected examples were chosen on the basis of a search in the Völkischer Beobachter and subsequent analysis. The linguistic analysis consists of a lexicological classification into linguistic devices of emotionality, expressivity, metaphor, metonymy and idiomatic expressions. The pragmatic devices as communication strategies and...

The bachelor thesis focuses on linguistic wording analysis of music magazines. The aim is to determine which means of expression are used in music journalism and how linguistic wording of chosen printed and electronic music magazines differ from each other. In the theoretical part, publicistic style, fundamental terms from the field of journalism and media, and general information about music magazines will be introduced. The practical part will be based on analysis of particular articles from the chosen magazines which will be subsequently compared.

The diploma thesis focuses on communication and marketing strategies of the Herbář TV show. The main aim of the theoretical part is to introduce the topic therefore it contains the characteristics and categorization of the show and its position among other culinary programs. It also summarizes the basic theory of internet communication, social networks and marketing. The methodological part presents research questions, goals and research methods. Research variables are explained here. The practical part includes the research itself. It aims to map the communication channels of Herbář with the help of descriptive analysis, quantitative content analysis and qualitative analytical-comparative methods. It also aims to describe in which ways and in what language the show communicates with its audience and what type of content it offers. The work summarizes which marketing trends can be traced in the case of the show with a special focus on social media. All the findings are supported by specific examples. KEYWORDS electronic communication, media, social networks, Herbář TV show, language resources, advertising, gastronomy

This diploma thesis deals with an analysis of advertising discourse focusing specifically on the use of language means. To begin with, this thesis defines theoretical knowledge of advertisement and individual language means. Subsequently, I find these language means in the particular cases and comment on their use. The thesis briefly discusses the gender issue in advertising discourse and shows visually different forms of promotion of textual communication act. The aim of the thesis is to present current trends of language means used in the advertising which help its persuasive function.

This thesis is dedicated to the problematic of German advertising language in tabloid Bild. It aims to analyze the German advertising language in terms of its formal and graphic structure. It also focuses on the use of specific linguistics and typographic means and their frequency in analyzed texts. The analysis has shown the infiltration of the artistic means in the advertising language and its focus on brevity and simplicity, which was illustrated mainly by the representation of nouns, composites and one- member declarative sentences. This thesis can serve as a suitable basis for further analysis of advertising language and its specifics. KEYWORDS Linguistics, the language of advertising, tabloid, Bild, linguistic devices.

The goal of this work is to analyse linguistic features used by biathlon sport commentators on two television channels, ČT sport and Eurosport, further to compare them and try to show a realistic view on the lexical aspect of the Czech sport commentary. The author first focuses on the Czech language theory, then the theory of sport journalism and spoken language. She further selects categories of the most used linguistic features in the biathlon commentary and shortly characterises the sport of biathlon. The findings are then applied during the analysis of a specific commentary on both television channels, where the work focuses mainly on the demonstration and examination of earlier stated most frequent linguistic features. Because of the character of the work, which is comparative analysis, the author in the end focuses on comparison of linguistic aspects on both television channels. She also briefly covers the content and the phonetical aspect of the analysed commentary and the overall impression taken.

The diploma thesis is focused on the grammar teaching in the context of a literary work. The aim of the thesis is to introduce possible positives coming out of the combination of the two relatively remote parts of the foreign-language teaching that are grammar as a language component and the development of a reading skill thanks to the presence of the literary text. The theoretical part firstly deals with the phenomena of presence of a literary text in an educational process. Second part focuses on grammar and especially the way of teaching it with the help of a literary text. The last part states the reasons of the choice of a particular novel - Les Misérables. The practical part of the work deals with worksheets where we want to demonstrate how to work with the text in favour of both - grammar and reading skill - in the same time. Key words: grammar, reading, literary text, V. Hugo, Les Misérables, language components, language skills

This diploma thesis, Didactic exploitation of the francophonie in the Oceania, resulted from insufficient outcomes of a questionnaire focusing on the francophonie and francophone facts of the overseas territories located in the Pacific Ocean. The diploma thesis consists of three main parts which are subsequently divided into subchapters. The first part explains the choice, focus and targets of the questionnaire and provides its evaluation as well. The theoretical part aims at clarifying and defining receptive and productive competence from a didactic viewpoint with regard to language level A2 and B1, given by CEFRL. The practical part follows with a description of created worksheets always containing exercises that aim firstly at receptive competence - listening, and then at productive competence - speaking. Texts together with exercises focus mainly on culture and tradition, then on language situation and language oddities of the following French overseas territories in the Pacific Ocean: French Polynésia, Wallis and Futuna, Vanuatu and New Caledonia. KEYWORDS the Pacific Ocean, language oddities, local languages, overseas territories, francophone, worksheets, receptive and productive competence - listening and speaking, language level, language resources, language games, didactic processing

This diploma thesis deals with the topic of fairy tales in French language teaching. The first part is dedicated to the definition of fairy tales as literary texts and to the presentation of general aspects related to the use of literary forms in foreign language teaching. The subsequent parts are focused exclusively on fairy tales. First of all, the fairytale genre is generally introduced. Afterwards, several ways of the application of fairy tales in French classes are outlined, with regard to the focus on language skills and sub-skills. The practical part includes more subsections, however, it mainly aims at the analysis of the role of fairy tales in French language teaching in the Czech Republic. Therefore, it consists of the analysis of significant French textbooks and of a questionnaire survey aimed at Czech lower secondary and high school teachers. The textbook analysis verifies the presence of fairy tales in didactic materials, whereas the aforementioned survey examines the experience and opinions of foreign language teachers on this issue. Finally, three worksheets, based on recently acquired knowledge, are created to serve as the source of inspiration and motivation for the use of fairy tales in foreign language teaching. KEYWORDS fairy tales, French language teaching, literary text,...

The diploma thesis deals with analysis of linguistic meanings, content and graphic processing of fictional diaries for children and youth. The subject of the diploma thesis is the research expession means of selected titles from the point of view the sex of the fictitious writers of diaries and of the existence of characters in a given type of fictitious world. This is also related to find out what effect these means have on the apparent authenticity of the diaries. The theoretical part offers an overview of the overall development of literature for children and youth from the beginning to the present. The terms of the genre and diary are clarified in this part. The overview of contemporary genres and currently published titles are mentioned as well as their popularity at these days.

In the theoretical part, the hypothesis about more prevalent occurences in serious and tabloid newspapers will be established. This hypothesis will be validated by research literature. Furthermore, the chosen occurrences will be described in details on the basis of secondary literature. In the practical part, the selected occurrences will be mapped out in chosen serious and tabloid newspapers and the frequency of their appearance will be compared. The aim is to describe the language means that are typical for serious respectively tabloid newspapers. By selected occurrences (for example anglicisms, FVG, phraseologisms etc.) will be monitored not only their frequency, but especially the current trends in the use of these phenomena. KEYWORDS linguistics, language means, journalistic texts, tabloid, serious press

This bachelor thesis delas with the linguistic and stylistic analysis of x texts of one of the internet magazines for women. Theoretical part of the thesis presents characteristic features of the journalistic style, formation and development of the internet and the shift of the traditional printed journalism into the online form. There are presented the women's topics and their position in the world of media. The practical part includes the analysis of language and style of one internet magazine for women. The texts are analyzed from several language levels, from morphology, syntax and lexicology . Certain attention is focused on the graphic form of this magazine and on the author's communication with the reader. All knowledge of the analysis is evidenced by numerous examples.

The aim of this work is to analyse the use of language tools of hosts of the DVTV journalistic videochannel. It addresses mainly deflections from the use of standard language, to be more specific, the use of colloquial and literary terms. It also focuses on expressive words, slang, neologisms and on expressions created within the journalistic environment, the so called publicisms. The thesis includes the description of other language phenomena specific for each host - Daniela Drtinová, Martin Veselovský and Filip Horký. The analysis also deals with figurative expressions and phrases in the speech of all hosts. To a limited extent, it focuses on the acoustic side of language, mainly on wrong pronunciation and the pace of speech of the hosts. The work contains a chapter on the theory of speech acts, which was developed by a British philosopher John Langshaw Austin. Within this matter, it focuses mainly on the occurrence of illocutionary and perlocutionary acts in the interviews. In the cases of Drtinová and Veselovský the interviews are divided into four categories: interviews with politician, specialist, artist and sportsman. Each category is specific in the use of language tools. In case of Horký, due to the limited amount, the interviews are analysed all together.

The dissertation aims at showing the differences in dealing with the death issue in characteristic works of art of both Czech and world literature. Above all, it pursues the comparison of two novels Život střídá smrt ("Life Becomes Death") by Petr Prouza and Nebe nemá dno ("Heaven is Bottomless") by Hana Andronikova. Both unique books belong to key Czech novels with the topic of death. Moreover, both of them deal with death from the point of personal experience, which means they are strongly autobiographical. The dissertation concentrates on creative processes and topical aspects, grasps autobiographical elements of both novels and all the identities and differences in the approach to the same topic. Therefore, the dissertation is devoted to listing the works of art dealing with death, further on to the analyses, interpretation and comparison of the novels Život střídá smrt ("Life Becomes Death") and Nebe nemá dno ("Heaven is Bottomless") together with the reflexion of reader's experience.

This diploma thesis focuses on foreign language teaching to children with specific learning difficulties (LD) at Czech lower secondary schools. It aims to define learning difficulties and describe their causes and manifestations in developing individual foreign language skills and sub-skills. Moreover, the work with these children in the school environment is mentioned and the Czech system of educating them is compared to the French one. The practical part surveys the opinions of foreign language teachers on this subject and analyses the techniques they use with these pupils. Special attention is paid to the differences in the approach of teachers at schools with classes specialized in the tuition of children with LD, schools with extensive language teaching and schools with no specialization. The results indicate that the majority of teachers agree with the integration of pupils with LD into mainstream schools and they favour their exemption from second foreign language study. The individual types of schools differ mainly in the approach towards the presentation of new grammar, in the types of exercises used for the development of communication skills and in the forms of testing and evaluation. Only negligible variations were discovered in other areas of research. KEYWORDS specific learning...

This diploma thesis, Didactic exploitation of the francophonie on the islands of the Indian Ocean, resulted from insufficient outcomes of a questionnaire focusing on the francophonie and francophone facts of the overseas territories located in the Indian Ocean. The diploma thesis consists of three main parts which are subsequently divided into subchapters. The first part explains the choice, focus and targets of the questionnaire and provides its evaluation as well. The theoretical part aims at clarifying and defining receptive and productive competence from a didactic viewpoint with regard to language level A2 and B1, given by CEFRL. The practical part follows with a description of created worksheets always containing exercises that aim firstly at receptive competence- reading, and then at productive competence- writing. Texts together with exercises focus on geographical facts, culture and tradition, language situation and language oddities of the following French overseas territories in the Indian Ocean: Réunion, Madagascar, Mayotte, Seychelles, Comoros, and Mauritius. KEYWORDS the Indian Ocean, language oddities, creole, overseas territories, francophone, worksheets, receptive and productive competence, language level, language resources

The thesis The use of language in modern internet journalism in comparison with print focuses on use of language in texts on the Internet and in print media. The texts which were selected for exploration are movie reviews. The theoretical part describes the terms used in the work (film review, internet journalism, etc.). It also tries to clarify the issue of Internet publishing and the differences between online publishing and printed media. It then briefly describes the history of the Internet and its establishment as a counterpart to the printed media. It also deals with the description of the media from which the texts were sourced. The practical part presents the results of the analysis. The work compares the differences in texts published on the Internet and in printed media, as well as the advantages of online publishing - with all the potential of hypertext. The concluding part of the work evaluates whether the researched articles are different and how.

The diploma thesis offers an analysis of a unique set of texts. The analysis explores the language devices used in the composition of the texts. The set of texts includes a short story Groza by Vladimir Nabokov and its translations. The short story was originally written in Russian, and then translated by the author into English. There exist two Czech translations, one from Russian, one from English. The thesis presents a theoretical framework for the analysis. It is composed of two parts. The first one summarizes the most frequent translation related changes in meaning. The second one compares Nabokov's theory and practice of translation. The theoretical framework is applied to the comparison of the target-language texts with the source-language texts, as well as to the comparison of the two translations from different source-language texts. Comparison of the results of the analysis with the hypotheses stated in the Introduction affirms the movement of the meaning towards stylistic neutrality and shows the influence of the source-language upon the target-language. On the other hand it rejects the statement that Nabokov as a self-translator wanted to preserve the literary qualities of the text, being ready to sacrifice its language qualities. Keywords: comparative analysis, language devices,...

This thesis deals with the issue of using songs in English language teaching at lower secondary schools. The thesis comprises of two parts a theoretical one and a practical one. In the theoretical part, I mostly describe and explain the basic terms used, such as song, music and rhythm. The teaching methodology and song activities that can be used in English lessons are also included in this part. Further, I also deal with the influence of music on students and the atmosphere in the classroom in connection with music. Based on these findings, I prepared four English lesson plans in accordance with Educational Framework and school curriculum. These lessons also correspond to the topics or grammatical structures that the students currently deal with in their lessons. The main focus is placed on the skills and subskills that are developed by the particular activities. All these lessons were put into practise at lower secondary school level. Subsequently, I also give feedback on these lessons. Another part of this thesis consists of an analysis of English textbooks with respect to the usage of songs and song activities in lessons. For this purpose, four volumes of the textbook Project Third Edition were chosen. These textbooks were analysed from the point of view of the main educational aims and types of activities, mostly with respect to the skills and subskills practised via these songs.

The aim of this work is analyzed using qualitative analysis, complemented by case study method of communication selected politicians. Within the specified period, were selected speakers (Milos Zeman and Bohuslav Sobotka) and selected specific dialogues. Due to the absence of publicly available transcripts of interviews was conducted without using literal transcription techniques detailed evaluation. Was described the context of the time, including the characteristics of the speakers. The theoretical part was further characterized the program Questions of Vaclav Moravec including his discourse. There were explaining the difference between discussion and debate in relation to issues of Vaclav Moravec. The methods used were placed in the context of qualitative research and explained their validity. Communication methods are described by way of comparison argumentative testimony and linguistic resources between the two speakers. They describe the kinds of good, but also erroneous arguments. A communication strategy was explained in terms of humor, opinions and attitudes, using parasitic words, expressive and abusive terms, slips of the tongue, foreign and technical terms, syntax errors.

1 Abstract The aim of this thesis is to analyze communication functions, verbal and nonverbal means of compliments in Czech which occur in private informal discourse. Material for this analysis was collected from audiovisual and audio recordings of communication between family members and friends. As for the identification of the communication functions of compliments the method of conversation analysis was chosen. Functional classification was created based on the location of compliments in global organization of conversation, linguistic form of compliments and actions that compliments are performing or accompanying. Another part of this thesis is devoted to the analysis of verbal and nonverbal means used at complimenting. The structures, lexical units and the most significant nonverbal means used in the production of compliments were identified. For the purpose of comprehensive description of compliment sequences we also analyze reactions to compliments.

Bachelor thesis "1000 věcí, co mě serou (1000 Things I Hate): linguistic analysis of the blog" investigate the linguistic tools used in this blog. The mentioned blog is written by three authors and the concept is simle - in regularly posts to write about things, people and situations that ruin our lives. The main objective is to provide a comprehensive picture of the linguistic tools used on the blog and the overall style of the blog. This work is accomplished by analyzing the morphological, lexical, syntactic and hypersyntactic level and stylistic analysis of the factors and tools used on the blog. The theoretical part of the thesis focuses on the definition of a blog to highlight the characteristics of blogging. The thesis is also focused on describing the specific language tools which are typical for written communication on the internet.

This bachelor's thesis presents a literary analysis of Anna Blažíčková's novella Psí víno. In four chapters I focus on the following: textual components (formal structure, textual coherence and basic narrative structure), linguistic components (stylistic, syntactic, lexical and morphological), characterization (types of characters, means of explicit and implicit characterization, realisation of the theme through characters) and the theme itself (themes of family, loss and work). The aim of this thesis is to discover and present basic structural and thematic components of the novella.

This thesis deals with different narratives of the crusades found in czech high school history textbooks published during the 20th century. The paper shows various narrative strategies, use of languages and figures of speech that allow for many different points of view and a wide range of explanations of the same historical material. The paper is grounded in the historical narrativism paradigm and organized as follows: the first chapter introduces the theoretical background of narrativism, the second chapter deals with the theoretical approach to history textbooks and with the research that has gone into them. The third chapter offers analyses of all of the scrutinized history textbooks. The fourth and final chapter presents a synthesis spanning all the textbooks, looking for various recurring themes and phenomena.

The aim of this thesis is to contribute to the knowledge of linguistic tools typical for French political discourse. The thesis is based on an analysis of selected political speeches of former French President Nicolas Sarkozy. It tries to capture how a change in a specific political situation of a particular author can affect communicative strategies, discursive practices, and then select the linguistic tools due to the addressee in a particular communicative situation and the communicative intention. The first part of the thesis is focused on the rhetoric and stylistics, which contribute to the typological definition of texts falling within the French political discourse. The second part is based on an analysis of three essential political speeches Nicolas Sarkozy.

The diploma thesis is focused on the topic of development of communication skills in education of foreign languages. The aim is to find out about ways how teachers develop communication skills and their feedback on pupils. The theoretical part concentrates on individual communicaton skills from the point of their content, process, development and assessment. It also deals with the language subskills which are inseparable from the language skills. The theoretical part further contains the question of categorization of a foreign language in the Framework Education Programme for Basic Education. In the practical part the author focuses on the results of the research which finds out the teachers´ and pupils´opinions of using communication skills in foreign languages. The research was accomplished by the method of a questionnaire and the results are in charts and graphs.

Článek uvádí na základě široké excerpce názory současných českých spisovatelů na jejich těsnou spjatost s mateřským jazykem, s rodnou zemí a kulturou a na kvality češtiny. Všímá si také postojů spisovatelů k jazykovým prostředkům, které jsou pro český jazyk charakteristické. Spisovatelé při svém vyjadřování o češtině často reflektují její vztah k cizím jazykům. On the basis of the extensive excerption, the article deals with the contemporary Czech writers’ opinions of on their close connections with their mother-tongue language, native country and its culture and the qualities of the Czech language. The author focuses also on the attitudes of the writers to the means of language that are characteristic of the Czech language. In connection with the Czech language, the writers often reflect their relationship to foreign languages.

The aim of this thesis is to analyze, from general didactic perspective, specifics of French language teaching of adolescent as well as adult students at the beginner level. More specifically, socalled FLE teaching within informal educational environment of a particular language school in Prague is examined. In order to do so, this thesis is divided into two sections. In the first theoretical section, the compilation method is employed, resulting in detailed analysis of selected didactic themes related to the defined aim of the thesis. The second, supporting section consists of specially compiled survey analysis, which focuses on themes covered at the first theoretical part. It is worth noting that perspectives of students are captured as a result of the survey analysis. The major contribution of this thesis is a comprehensive theoretical and practical view on not yet separately compiled methodology of teaching of French language of beginning, predominantly adult students, in the context of Czech informal educational environment.

The bachelor thesis is about the portrayal of four key moments in the life of Martin Luther King, Jr. in contemporary Czechoslovak media in the 1960's. We picked three main contemporary dailies: Rudé právo, Svobodné slovo and Mladá fronta. We analyzed the following events: the march on Washington on August 28th, 1963, the announcement of the Nobel Peace Prize laureates on October 14th, 1964 and the ceremony on December 11th, 1964, the so-called Bloody Sunday on March 7th, 1965 and the following march on March 21st, 1965 and the assassination on Martin Luther King, Jr. on April 4th, 1968. The analysis includes texts that were published one week before the event and two weeks after it. With this interval, it is possible to cover the main texts about the event and consequential events. The thesis compares the objective portrait made by contemporary and present history sources and the contemporary media portrait by analyzing the language means and resources. The aim of the thesis was to determine the difference caused by the regime control over media contents and the limitations of information resources.

Title: Using elements of art education in teaching German as a foreign language (with a focus on drama pedagogy and work with picture book "Queen of Colour" by Jutta Bauer) Summary: My thesis is focused on integration of aesthetic elements into a German language lesson. Such elements help to improve students' language resources and language skills and they also help to develop their personality. The subject of my work is relation between the language and art - particular art education, namely dramatic, musical, and literary - partly - art education and their application in a foreign language lesson. This thesis is based on the theory of drama pedagogy and on analysis of an authentic foreign language literary text, namely on the picture book genre. The topics in the practical section are taken from artistic sources and were tested in particular sample lessons. Keywords: Aesthetic elements, Drama pedagogy, Music, Visual Material, Literary Text, Project-based Learning, Language resources, Language skills

The bachelor thesis deals with the issues of politeness in communication of women and men. The focus is on three types of communication situation, which differ depending on the gender of the communicators: 1) communicators are only women, 2) communicators are only men, 3) communicators are both men and women. The theoretical part of the thesis deals with delimiting communication, politeness concepts and social roles. The work is delimited towards Grice's cooperative principle in relation to Leech's concept of politeness. The aim of the bachelor thesis is to compare the theory and the approach of individual linguists with real displays of politeness in common communication on the basis of a questionnaire. Special attention is given to the characteristic of language devices used in polite communication; the use of language devices by males and females is compared. An integral component of the work is correlating the differences in the conception as well as in the display of politeness in men and women with the differences in the language perception of the world of a man and a woman.

This diploma thesis is focused on using the interactive whiteboard in English language classes at middle school level. The theoretical part is focused on describing the interactive whiteboard, development and description of particular language skills (listening, speaking, reading, writing) and language subskills (grammar, pronunciation). The practical part deals with a preparation of some English classes. From observation of the classes, from the interviews with teachers and the questionnaire among pupils I will make a conclusion for training which language skills and subskills it is good to use the interactive whiteboard.

The thesis deals with active vocabulary related to the perception of solid objects by 5-6- year-old children. The main objective of this thesis is to map which verbal expressions the children use when recognising, comparing and identifying solid objects, how they are able to cope with the deficit of the respective vocabulary, what details they notice most often in describing, identifying and comparing solid objects, or what is most easy for them and, by contrast, what they are not able to express in words. To meet this objective, an experiment method was applied. The experiment was conducted in two kindergartens according to the scenario prepared in advance, using a set of wooden solid objects, which the children were to identify, describe and compare. The contribution of the thesis consists in the fact that it addresses the topics related to pre- school age, which are not elaborated in more detail in the available literature.

This bachelor thesis focuses on Radio 1, its history, its programming format and specific language devices used by the presenters. The aim of the thesis is to identify and describe distinctive features of broadcast, which create "the identity" of Radio 1. The broadcasting scheme is not based on a previously scheduled playlist, as the presenters define the choice of music themselves. Their manners of moderating are essential for the analytical part of this thesis. In the first chapter of the analysis, the deviation from the Czech language standard is noted. The second chapter compares two programmes (Odvážné Palce - Radio 1 and Čelisti - ČRo 4 - Radio Wave) from three perspectives: the structure of content, language devices of the presenters and interpretations of the programme. Both radio station share similar programming format and both programmes are of the same genre and focus on the same theme. The conclusion presents the summary of distinctive features, which contribute to create "the identity" of Radio 1.

This graduation thesis is focused on the description of the language methods used in the texts of the most significat Czechoslovak journals in the years 1971 {--} 1975. The first part of thesis gives a brief characteristics of the publicist{\crq}s style and defines journalistic dilemma. Separated chapters give a brief summary of the events in the years 1971 {--} 75 and explain history and structure of the most significant Czechoslovak journals in the time of my observation. The second and also the most important part of my thesis is searching lexical methods used in texts: fashion words, cliché, phraseologisms, foreign words etc. Thesis is focused on the description of these methods and the characteristic of their practical use in the text.

Diploma thesis on the topic Journalism on the internet covers using language resources, especially in lexical and syntactical plane, in electronic newspapers. It keeps to the analysis of electronic newspapers Neviditelnypes.zpravy.cz, Novinky.cz, Ihned.cz a Politikon.cz in period from May to October 2006. This diploma thesis is not divided into theoretical and practical parts, but the practical part is following immediately after the theoretical part. This makes the thesis well-arranged and more comprehensible. Self-division of thesis is using chapters. A general characterization of individual electronic newspapers, reportage and commentary characterization, as a part of journalism, are listed in an introduction. Substantial part of the thesis is created by chapters, where concrete examples of language resources applications in the internet journalism are analyzed. (Collocations, indirect denominations, buzzwords, expressive phrases etc.) Examples of some commentaries of individual electronic newspapers are listed as appendices.