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This study aimed to investigate the development of the learners' story writing skills under the implementation of animated video story as innovation. This study provided various evidence on how the said innovation can help develop the learners' story writing skills. the grade three learners as well as the subject teachers and master teacher in the gumaok elementary school were purposively selected in this study. Various test and data gathering procedures showed promising data on the success of the implementation of the said innovation where thirty learners' assessed and determine their level of story writing skills in terms the domain of focus, content, organization, style, and convention under the supervision of the chosen master teachers and subject teachers. The use of animated video story as innovation were evaluated by the subject teachers and master teachers using the LRDMS tool. The utilization of animated video stories resulted that there is significant difference between the pretest and posttest mean scores. Hence, it can be concluded that the animated video stories as innovation had a positive effect on the learners' achievement. The data that this study generated in terms of the success shown over the development of the learners were significant in terms of their level of story writing skills. Furthermore, the information gained from this study will benefit in the education world, particularly for the teachers, the students, parents and the future researchers. By yielding information about the effectiveness of utilizing animated video stories as innovation to improve the learners' story writing skills.