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Aim/Purpose: This study aimed to increase our understanding of how the stages of the customer purchase journey, privacy trade-offs, and information sensitivity of different business service sectors affect consumers’ privacy concerns. Background: The study investigated young consumers’ willingness to provide consent to use their personal data at different phases of the customer journey. This study also examined their readiness to provide consent if they receive personal benefits, and how information sensitivity varied between different individuals and business sectors. Methodology: Data was collected by a quantitative survey (n=309) and analyzed with R using the Bayesian linear mixed effect modeling approach. The sample consisted of university students in Finland, who represented a group of young and digitally native consumers. The questionnaire was designed for this study and included constructs with primarily Likert-scale items. Contribution: The study contributed to data privacy and consent management research in information sensitivity, privacy trade-off, and the customer journey. The study underlined the need for a stronger user experience focus and contextuality. Findings: The results showed that readiness to disclose personal data varied at different phases of the customer journey as privacy concerns did not decrease in a linear fashion throughout the purchase process. Perceived benefits affected the willingness to provide consent for data usage, but concerned consumers would be less trade-off oriented. Self-benefit was the most relevant reason for sharing, while customization was the least. There is a connection between the information sensitivity of different business sector information and privacy concerns. No support for gender differences was found, but age affected benefits and business sector variables. Recommendations for Practitioners: The study recommends approaching consumers’ data privacy concerns from a customer journey perspective while trying to motivate consumers to share their personal data with relevant perceived benefits. The self-benefit was the most relevant benefit for willingness to provide consent, while customization was the least. Recommendation for Researchers: The study shows that individual preference for privacy was a major factor directly and via interaction for all three models. This study also showed that consumers’ subjective decision-making in privacy issues is both a situational and a contextual factor. Impact on Society: This study could encourage policymakers and societies to develop guidelines on how to develop privacy practices and consent management to be more user centric as individuals are increasingly concerned about their online privacy. Future Research: This study encourages examining consumers’ motivational factors to provide digital consent for companies with experimental research settings. This study also calls to explore perceived benefits in all age groups from the perspective of different information in various business sectors. This study shows that privacy concern is a contextual and situational factor.

By drawing from imagery and consumer choice theories, we examine how visuals of faces and social groups can foster behavioural intention and emotional effects in the case of nature tourism video marketing. We implemented an experimental study by creating three different videos with altering levels of human presence. Data were analysed using linear regression and partial least-squares path analysis methods. Unlike prior research had suggested, video content with fewer direct visuals of human beings was found to be more entertaining. Thus, scenery performed better than people as visuals in our destination marketing case. The visuals of faces and social groups had no effect on consumers’ behavioural intention or emotions, even if they did arouse feelings of social presence. Behavioural intention was mainly associated with entertainment value, while social presence had only a minor effect. Gender, nationality and outdoor activity also affected the media effects of videos, showing them to be complex and context-dependent phenomena.

Career guidance in the era of life-long learning faces challenges related to building accessible services that bridge education and employment services. So far, only limited research has been conducted on using artificial intelligence to support guidance across higher education and working life. This paper reports on development on using artificial intelligence to support and further career guidance in higher education institutions. Results from focus groups, scenario work and practical trials are presented, mapping requirements and possibilities for using artificial intelligence in career guidance from the viewpoints of students, guidance staff and institutions. The findings indicate potential value and functions as well as drivers and barriers for adopting artificial intelligence in career guidance to support higher education and life-long learning. The authors conceptualize different modes of agency and maturity levels for the involvement of artificial intelligence in guidance processes based on the results. Recommended future research topics in the area of artificially enhanced guidance services include agency in guidance interaction, developing guidance data ecosystem and ethical issues.

Perception of the same narrative can vary between individuals depending on a listener’s previous experiences. We studied whether and how cultural family background may shape the processing of an audiobook in the human brain. During functional magnetic resonance imaging (fMRI), 48 healthy volunteers from two different cultural family backgrounds listened to an audiobook depicting the intercultural social life of young adults with the respective cultural backgrounds. Shared cultural family background increased inter-subject correlation of hemodynamic activity in the left-hemispheric Heschl’s gyrus, insula, superior temporal gyrus, lingual gyrus and middle temporal gyrus, in the right-hemispheric lateral occipital and posterior cingulate cortices as well as in the bilateral middle temporal gyrus, middle occipital gyrus and precuneus. Thus, cultural family background is reflected in multiple areas of speech processing in the brain and may also modulate visual imagery. After neuroimaging, the participants listened to the narrative again and, after each passage, produced a list of words that had been on their minds when they heard the audiobook during neuroimaging. Cultural family background was reflected as semantic differences in these word lists as quantified by a word2vec-generated semantic model. Our findings may depict enhanced mutual understanding between persons who share similar cultural family backgrounds.

Micro-expressions (MEs) are involuntary facial movements revealing people's hidden feelings in high-stake situations and have practical importance in medical treatment, national security, interrogations and many human-computer interaction systems. Early methods for MER mainly based on traditional appearance and geometry features. Recently, with the success of deep learning (DL) in various fields, neural networks have received increasing interests in MER. Different from macro-expressions, MEs are spontaneous, subtle, and rapid facial movements, leading to difficult data collection, thus have small-scale datasets. DL based MER becomes challenging due to above ME characters. To date, various DL approaches have been proposed to solve the ME issues and improve MER performance. In this survey, we provide a comprehensive review of deep micro-expression recognition (MER), including datasets, deep MER pipeline, and the bench-marking of most influential methods. This survey defines a new taxonomy for the field, encompassing all aspects of MER based on DL. For each aspect, the basic approaches and advanced developments are summarized and discussed. In addition, we conclude the remaining challenges and and potential directions for the design of robust deep MER systems. To the best of our knowledge, this is the first survey of deep MER methods, and this survey can serve as a reference point for future MER research., 20 pages, 8 figures

SummaryThe development of the visual system is known to be shaped by early-life experience. To identify response properties that contribute to enhanced natural scene representation, we performed calcium imaging of excitatory neurons in the primary visual cortex (V1) of awake mice raised in three different conditions (standard-reared, dark-reared, and delayed-visual experience) and compared neuronal responses to natural scene features relative to simpler grating stimuli that varied in orientation and spatial frequency. We assessed population selectivity in V1 using decoding methods and found that natural scene discriminability increased by 75% between the ages of 4 to 6 weeks. Both natural scene and grating discriminability were higher in standard-reared animals compared to those raised in the dark. This increase in discriminability was accompanied by a reduction in the number of neurons that responded to low-spatial frequency gratings. At the same time there was an increase in neuronal preference for natural scenes. Light exposure restricted to a 2-4 week window during adulthood did not induce improvements in natural scene nor in grating stimulus discriminability. Our results demonstrate that experience reduces the number of neurons required to effectively encode grating stimuli and that early visual experience enhances natural scene discriminability by directly increasing responsiveness to natural scene features.

— Computer visions and their applications have become important in contemporary life. Hence, researches on facial and object recognition have become increasingly important both from academicians and practitioners. Smart gadgets such as smartphones are nowadays capable of high processing power, memory capacity, along with high resolutions camera. Furthermore, the connectivity bandwidth and the speed of the interaction have significantly impacted the popularity of mobile object recognition applications. These developments in addition to computer vision’s algorithms advancement have transferred object’s recognitions from desktop environments to the mobile world. The aim of this paper to reveal the efficiency and accuracy of the existing open-source facial recognition algorithms in real-life settings. We use the following popular open-source algorithms for efficiency evaluations: Eigenfaces, Fisherfaces, Local Binary Pattern Histogram, the deep convolutional neural network algorithm, and OpenFace. The evaluations of the test cases indicate that among the compared facial recognition algorithms the OpenFace algorithm has the highest accuracy to identify faces. The findings of this study help the practitioner on their decision of the algorithm selections and the academician on how to improve the accuracy of the current algorithms even further.

Using neuroimaging, we studied influence of family cultural background on processing of an audiobook in human brain. The audiobook depicted life of two young Finnish men, one with the Finnish and the other with the Russian family background. Shared family cultural background enhanced similarity of narrative processing in the brain at prelexical, word, sentence, and narrative levels. Similarity was also enhanced in brain areas supporting imagery. The cultural background was further reflected as semantic differences in word lists by which the subjects described what had been on their minds when they heard the audiobook during neuroimaging. Strength of social identity shaped word, sentence, and narrative level processing in the brain. These effects might enhance mutual understanding between persons who share family cultural background and social identity and, conversely, deteriorate between-group mutual understanding in modern multicultural societies wherein native speakers of a language may assume highly similar understanding.

Narratives surround us in our everyday life in different forms. In the sensory brain areas, the processing of narratives is dependent on the media of presentation, be that in audiovisual or written form. However, little is known of the brain areas that process complex narrative content mediated by various forms. To isolate these regions, we looked for the functional networks reacting in a similar manner to the same narrative content despite different media of presentation. We collected 3-T fMRI whole brain data from 31 healthy human adults during two separate runs when they were either viewing a movie or reading its screenplay text. The independent component analysis (ICA) was used to separate 40 components. By correlating the components’ time-courses between the two different media conditions, we could isolate 5 functional networks that particularly related to the same narrative content. These TOP-5 components with the highest correlation covered fronto-temporal, parietal, and occipital areas with no major involvement of primary visual or auditory cortices. Interestingly, the top-ranked network with highest modality-invariance also correlated negatively with the dialogue predictor, thus pinpointing that narrative comprehension entails processes that are not language-reliant. In summary, our novel experiment design provided new insight into narrative comprehension networks across modalities.

One of the challenges of naturalistic neurosciences using movie-viewing experiments is how to interpret observed brain activations in relation to the multiplicity of time-locked stimulus features. As previous studies have shown less inter-subject synchronization across viewers of random video footage than story-driven films, new methods need to be developed for analysis of less story-driven contents. To optimize the linkage between our fMRI data collected during viewing of a deliberately non-narrative silent film 'At Land' by Maya Deren (1944) and its annotated content, we combined the method of elastic-net regularization with the model-driven linear regression and the well-established data-driven independent component analysis (ICA) and inter-subject correlation (ISC) methods. In the linear regression analysis, both IC and region-of-interest (ROI) time-series were fitted with time-series of a total of 36 binary-valued and one real-valued tactile annotation of film features. The elastic-net regularization and cross-validation were applied in the ordinary least-squares linear regression in order to avoid over-fitting due to the multicollinearity of regressors, the results were compared against both the partial least-squares (PLS) regression and the un-regularized full-model regression. Nonparametric permutation testing scheme was applied to evaluate the statistical significance of regression. We found statistically significant correlation between the annotation model and 9 ICs out of 40 ICs. Regression analysis was also repeated for a large set of cubic ROIs covering the grey matter. Both IC- and ROI-based regression analyses revealed activations in parietal and occipital regions, with additional smaller clusters in the frontal lobe. Furthermore, we found elastic-net based regression more sensitive than PLS and un-regularized regression since it detected a larger number of significant ICs and ROIs. Along with the ISC ranking methods, our regression analysis proved a feasible method for ordering the ICs based on their functional relevance to the annotated cinematic features. The novelty of our method is - in comparison to the hypothesis-driven manual pre-selection and observation of some individual regressors biased by choice - in applying data-driven approach to all content features simultaneously. We found especially the combination of regularized regression and ICA useful when analyzing fMRI data obtained using non-narrative movie stimulus with a large set of complex and correlated features. (C) 2015 The Authors. Published by Elsevier Inc.

How does the human brain recall and connect relevant memories with unfolding events? To study this, we presented 25 healthy subjects, during functional magnetic resonance imaging, the movie ‘Memento’ (director C. Nolan). In this movie, scenes are presented in chronologically reverse order with certain scenes briefly overlapping previously presented scenes. Such overlapping “key-frames” serve as effective memory cues for the viewers, prompting recall of relevant memories of the previously seen scene and connecting them with the concurrent scene. We hypothesized that these repeating key-frames serve as immediate recall cues and would facilitate reconstruction of the story piece-by-piece. The chronological version of Memento, shown in a separate experiment for another group of subjects, served as a control condition. Using multivariate event-related pattern analysis method and representational similarity analysis, focal fingerprint patterns of hemodynamic activity were found to emerge during presentation of key-frame scenes. This effect was present in higher-order cortical network with regions including precuneus, angular gyrus, cingulate gyrus, as well as lateral, superior, and middle frontal gyri within frontal poles. This network was right hemispheric dominant. These distributed patterns of brain activity appear to underlie ability to recall relevant memories and connect them with ongoing events, i.e., “what goes with what” in a complex story. Given the real-life likeness of cinematic experience, these results provide new insight into how the human brain recalls, given proper cues, relevant memories to facilitate understanding and prediction of everyday life events.

Non-linear transport properties of single-layer metal-on-metal islands driven with strong static and time-dependent forces are studied. We apply a semi-empirical lattice model and use master equation and kinetic Monte Carlo simulation methods to compute observables such as the velocity and the diffusion coefficient. Two types of time-dependent driving are considered: a pulsed rotated field and an alternating field with a zero net force (electrophoretic ratchet). Small islands up to 12 atoms were studied in detail with the master equation method and larger ones with simulations. Results are presented mainly for a parametrization of Cu on Cu(001) surface, which has been the main system of interest in several previous studies. The main results are that the pulsed field can increase the current in both diagonal and axis direction when compared to static field, and there exists a current inversion in the electrophoretic ratchet. Both of these phenomena are a consequence of the coupling of the internal dynamics of the island with its transport. In addition to the previously discovered "magic size" effect for islands in equilibrium, a strong odd-even effect was found for islands driven far out of equilibrium. Master equation computations revealed non-monotonous behavior for the leading relaxation constant and effective Arrhenius parameters. Using cycle optimization methods, typical island transport mechanisms are identified for small islands., 39 pages, 20 figures, to appear in Phys. Rev. E [corrected typo of the x-axis label in Fig. 6]