PERCEPTIONS OF DHAKA CITY RETAILERS ON USER CHOICE OF SELF-MONITORING BLOOD GLUCOSE DEVICESBackgroundSelf-Monitoring Blood Glucose (SMBG) Devices are now thought to be an integral component in the prevention and management of diabetes mellitus which are increasingly becoming a major health and economic burden particularly in developing countries. The marketing of these Devices, however, are still not well regulated in most of the countries and this, in turn, may lead to more harm than good to the patients. The preference of the Consumers are known to play an important role in the popularization of health related devices and Retailers are the most important contact points who create the interface among the Manufacturers, Professionals and Consumers.AimIn the present study, the Usersu2019 Choice of SMBG Devices and its determinants, as reflected in the views of the Sales Persons (the contact persons in a retail shop) in Dhaka City of Bangladesh, have been explored.MethodTwenty Sales Persons from 20 Retail Shops, purposively selected from among major markets of Dhaka City where these devices are commonly sold, were individually interviewed using a pretested Interviewer administered Questionnaire. The instrument consisted of six questions covering the prices of the devices as well as strips, Usersu2019 preference regarding quality vs cost, guidance and purchase of specific items. The results were analyzed by descriptive statistics.ResultsA wide variation was found in the market price of both the devices (from US$ 7.5 to US$ 30) and the strips (from US$ 0.15 to US$ 1.02 per strip). On analysis of results and costs, higher price of a device or strip was not found to be necessarily associated with the quality of the result. It was revealed that a 90% of patients are dependent on the suggestions of the sales persons regarding the choice of meters. In 80% of the subjects, cost of strip was the most important determining factor regarding the choice of the devices. Quality played a very small role (20%) in the choice.DiscussionThe choice of specific SMBG devices is overwhelmingly influenced by Retailers and, except in few cases, Users are not concerned with quality. Price, particularly the price of the strips is the dominant factor on Usersu2019 choice of SMBG Devices in the Bangladesh context. This is an alarming finding and the blame should not go only to the users or retailers. In fact, education is the most regulated part of diabetes management in countries like Bangladesh and the present findings suggest that the patients are not educated properly regarding the importance of use as well as quality of SMBG Devices. It can be concluded that, although the great importance of SMBG Devices in clinical care and public health strategies (particularly in the field of diabetes mellitus) are generally acknowledged, the criteria for technical accuracy are still not universally agreed and it needs to be fixed in specific country context. From the survey, it is found that the patients are almost fully dependent on sales persons in retail shops and cost (particularly strip cost) rather than quality is the predominant factor in choosing the Devices.Conflict of InterestI have no potential conflict of interest to disclose