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The aim of the thesis was to evaluate the feeding parameters of hybrid B.U.T. 6 at selected farm. Six batches of tom turkeys were evaluated in this study. The growth intensity analysis was performed based on weekly weighing. The average live weight was 21.83 kg at the age of 21 weeks. The highest value was in the 3rd batch (22.18 kg) and the lowest value was in the 2nd and the 6th batch (21.62 kg). In comparison with the "Management guide", the differences in average weight from the 5th week of age to the end of fattening were evaluated as statistically significant. The average feed conversion ratio was registered 2.73 kg. The highest feed conversion was in the 1st batch (2.82 kg) and the lowest was in the 5th batch (2.62 kg). The average inflection point was reached in the 14th week (12.1 kg). First the inflection point was achieved in the 1st and 2nd batch (13.6 weeks; 11.7 kg and 13.7 weeks; 11.4 kg) and at the latest in the 4th batch (15.5 weeks; 13.6 kg). The average maximum daily gain was reached 203.1 g (13.6 weeks). The highest was in the 3rd batch (204.9 g; 13.6 weeks) and the lowest was in the 4th batch (195.3 g; 14.3 weeks). The average mortality rate was found 6.39%. The highest mortality rate was in the 6th batch (8.44%; 858 pcs) and the lowest was in the 4th batch (4.50%; 457 pcs).

My diploma thesis is focused on quality management system according to ISO standards. The aim of my diploma thesis is to evaluate current quality management system in selected organization and to suggest steps needed for recertification according to ISO 9001:2015. The work is divided into two parts theoretical and practical. In theoretical part, there are defined basic terms such as: quality, history of quality, principles, concept of quality management, ISO standard 9001:2008 and ISO standard 9001:2015. In practical part, there is description of the organization and evaluation of current quality management system, that the organization already has certified according to ISO standard 9001:2008. The work is also dealing with the steps that are needed in order to recertify the organization according to ISO standard 9001:2015.

The aim of the thesis was to compare the effects of housing technology on the laying of hens in the floor and free-range system in the backyard. Medium heavy chicken breed Plymouth Rock (colour variation Buff) in two groups of 20 animals were used to monitor laying. The results were evaluated for five months laying period. Higher number of eggs and heavier eggs were obtained from the group kept in free-range system. From hens in the floor system were obtained 673 pieces of eggs for the entire period of laying and 800 pieces of eggs from the free-range group, which represents the average number of 5.98 pieces laid per month, respectively 7.75 pieces at P 0.001. The intensity of laying increased even at temperatures below 0 °C but less in floor system. Average weight of eggs per the laying cycles was higher in the free-range 54.6 g compared with 52.59 g in the system of limited movement of the hens. Egg mass production for the entire observed laying period was also higher in the free-range 43.68 kg, within floor system only 35.39 kg.

This paper focuses on the analysis of competit ive brands in the market and the aim of this study is to specify the position of the brands Coca - Cola, Pepsi and Kofola in the Czech Republic. Firstly, there is a theoretical part aimed at general issues of brands. In the next, empirical part, particular e lements of the selected brands, their product portfolio and mainly marketing communication are briefly characterized. The research study use an experiment (in - hall test) and questioning. The blind in - hall test has been supposed to reveal which coke drink r espondents - students like most and whether they can actually identify it according to taste. The questionnaire consequently investigates the consumption of coke drinks and primarily the knowledge of and the attractiveness of advertising campaigns of the s elected brands. The results clarify the position of the particular brands in the local market. The study contributes to research stream by examining the nature of competitive interaction between Coke and Pepsi and special local brand Kofola in local market in the C zech Republic. Implications for research, practice, and limitations are discussed.

The aim of my thesis is the analysis of motivational tools in the selected organization and the proposal for possible amendments. In the theoretical part there are defined basic terms such as motivation, motive, theories of motivation, motivational tools, motivational program and motivational tools effectiveness. The practical part is dedicated to the characteristics of the company, its management and organizational structure. The work also deals with employment benefits and incentive program of the selected company. The questionnaire investigation analysis is performed at the end of the practical part. Potential changes to the current needs are recommended on the basis of the evaluation process.

This bachelor thesis deals with different methods of implementation of financial literacy to secondary schools in the Czech Republic. The theoretical part was developed on the basis of the research of available resources and describes the curriculum from the highest level -- the National Strategy for Financial Education, to school educational programs. It is followed by the description of didactic system adapted to financial and economic education. The analysis and the identification of content of financial literacy across three national curricula were conducted in the practical part after stating the problem, the hypotheses and the research methodology. The second tool of the research -- the questionnaire, was aimed to identify the way of implementation of financial literacy to specific secondary schools and mainly to state the main differences and similarities in the use of didactical and teaching means from the type of school and regional perspective and to complete the overall view on implementation. The summary and evaluation of the information were accomplished at the end of the work.

This final thesis deals with an analysis of segment of LOHAS (Lifestyles of Health and Sustainability) consumers on the Czech market. It investigates the existence of the consumer life style LOHAS, specifically in the South Bohemian region, which has been confirmed. Further it focuses on the main characteristic features which are typical for this segment. One of them primarily is the focus on proven brands, quality, design, smaller packaging of the products and responsible production of products preferably by local producers. It also addresses the fact the ?Lohasians? live in the area of the south Bohemia, they prefer foodstuffs/drinks based on natural sources and energetic efficient electrical devices. They think in an ecological and modern way, they like walking and while travelling they like not only having fun and enjoy adventure but they also like nature and its protection. At the same time the thesis provides information the south Bohemian followers of LOHAS are still influenced by price, marketing and sudden impulses. They don?t tend to use e.g. solar panels or hybrid cars either. It explains as well that it?s the consumers in the first place who are numerously represented in the age category over 56 years. Finally it deals with recommendations which the producers should follow if they wish this segment of consumers with large potential to be addressed.

The topic of this bachelor thesis is analysis of consumer behaviour in the field of Fair Trade products in the Czech Republic. It investigates the extent of awareness of consumers about Fair Trade products and analyzes purchase behaviour in this area of Supply which is dependant on the age of consumers. Younger generation is more aware of such designated products, however, doesn{\crq}t buy them up to such extent like the elder generation. Further it strives to point at the fact that consumers are not sufficiently informed about Fair Trade and about its goals. Therefore products are not being bought in such extent. At the same time the thesis brings information that Fair Trade products are bought namely due to help to other people. It also solves type questions: "What products are bought the most?", "Where products are bought the most?" or "Are the consumers satisfied with them?". Finally the thesis deals with suggestions for improvement of current status which dominates in the Czech Republic.

The thesis deals with the topic of the influence of media on children and the youth. It tries to achieve positive influence on this target group through media education. The paper is divided into a theoretical and practical part. The theoretical part consists of three important chapters. The first one describes the problems concerning mass-media and mass-communication. Definitions of media functions, their history and some processes relating to our society are mentioned there. The second chapter deals with negative and positive influence of media on children and the youth. The end of this theoretical part is created by a chapter which deals with the importance of media education at school and in the family. It bears specific suggestions and methods of their implementation. The practical part contains research results. This research was carried out in the fifth{\crq}s classes at primary schools. The main aim of this research was to find out more details about our children{\crq}s relationship to media and their influence on them. The results were compiled into tables and graphs and then they were evaluated.

Explaining how Kofola successfully entered the conversation with its customers and fans and how it used great cultural ideas to engage the consumers and let them co-create the brand.