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Loyalty is the customers’ commitment to deeply endure to subscribe back or re-buy the chosen product or service consistently in the future, although the influence of situation and the marketing efforts have potency to cause shifts on the behavior. The purpose of this research is to know: (1) description of the quality of service, E-WOM, brand image, and loyalty of Sriwijaya Air Customers in Indonesia, (2) the effect of quality of service, E-WOM towards the brand image, (3) the effect of brand image towards the loyalty of Sriwijaya Air in Indonesia, (4) direct and indirect effect of quality of service, E-WOM towards the customers’ loyalty through the brand image of Sriwijaya Air in Indonesia. The data were analyzed through descriptive analysis and path analysis with samples in the amount of 385 respondents. The research instruments were questionnaires. The research results show that (a) the quality of service and E-WOM have positive and significant effect towards the brand image, (b) the brand image has positve and significant effect towards the loyalty of Sriwijaya Airline in Indonesia, (4) the quality of service and E-WOM have positively and significantly direct and indirect effect towards customers’ loyalty through the brand image of Sriwijaya Air in Indonesia. Keywords: Sriwijaya Air Indonesia, The Quality of Service, Electornic Word of Mouth, Customers’ Loyalty DOI: 10.7176/EJBM/11-12-11 Publication date: April 30th 2019

Loyalty is the customers’ commitment to deeply endure to subscribe back or re-buy the chosen product or service consistently in the future, although the influence of situation and the marketing efforts have potency to cause shifts on the behavior. The purpose of this research is to know: (1) description of the quality of service, E-WOM, brand image, and loyalty of Sriwijaya Air Customers in Indonesia, (2) the effect of quality of service, E-WOM towards the brand image, (3) the effect of brand image towards the loyalty of Sriwijaya Air in Indonesia, (4) direct and indirect effect of quality of service, E-WOM towards the customers’ loyalty through the brand image of Sriwijaya Air in Indonesia. The data were analyzed through descriptive analysis and path analysis with samples in the amount of 385 respondents. The research instruments were questionnaires. The research results show that (a) the quality of service and E-WOM have positive and significant effect towards the brand image, (b) the brand image has positve and significant effect towards the loyalty of Sriwijaya Airline in Indonesia, (4) the quality of service and E-WOM have positively and significantly direct and indirect effect towards customers’ loyalty through the brand image of Sriwijaya Air in Indonesia. Keywords: Sriwijaya Air Indonesia, The Quality of Service, Electornic Word of Mouth, Customers’ Loyalty DOI: 10.7176/EJBM/11-12-11 Publication date: April 30th 2019

Employee performance is the quantity or quality of the work of an individual or group within the organization in carrying out the main tasks and functions that are guided by the norm, the standard of procedure and the criteria that have been established or applied in the organization. The aim of this research is (1) description of organizational commitment variable, organizational culture, job satisfaction and employee performance at gondanglegi malang hospital, (2) direct influence of organizational commitment, organizational culture and job satisfaction on employee performance, Indirect influence of organizational commitment and organizational culture on employee performance through employee job satisfaction. Analyzer used in this research is path analysis (Path Analysis). The results of the study shows that (a) organizational commitment and organizational culture have a significant influence on job satisfaction (b) organizational commitment and organizational culture have a significant effect on employee performance (c) job satisfaction has no significant effect on employee performance (d) organizational commitment and organizational culture have significant influence on employee performance through employee job satisfaction. Keywords: Gondanglegi Islamic Hospital, Organizational Commitment, Organizational Culture, Job Satisfaction, Employee Performance.

Employee performance is the quantity or quality of the work of an individual or group within the organization in carrying out the main tasks and functions that are guided by the norm, the standard of procedure and the criteria that have been established or applied in the organization. The aim of this research is (1) description of organizational commitment variable, organizational culture, job satisfaction and employee performance at gondanglegi malang hospital, (2) direct influence of organizational commitment, organizational culture and job satisfaction on employee performance, Indirect influence of organizational commitment and organizational culture on employee performance through employee job satisfaction. Analyzer used in this research is path analysis (Path Analysis). The results of the study shows that (a) organizational commitment and organizational culture have a significant influence on job satisfaction (b) organizational commitment and organizational culture have a significant effect on employee performance (c) job satisfaction has no significant effect on employee performance (d) organizational commitment and organizational culture have significant influence on employee performance through employee job satisfaction. Keywords: Gondanglegi Islamic Hospital, Organizational Commitment, Organizational Culture, Job Satisfaction, Employee Performance.