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Objetivo: analizar comunicación no verbal entre enfermero y paciente ciego durante la consulta de enfermería. Método: estudio casi-experimental, cuantitativo. Participaron 15 enfermeros en el grupo control y 15 en el experimental y 30 pacientes ciegos. El grupo experimental ha recibido capacitación acerca de la Teoría Proxémica y del Modelo de Comunicación No Verbal Enfermero-Paciente Ciego. Las visitas de enfermería fueron grabadas y analizadas por tres expertos. Los datos fueron procesados en SPSS y analizados por las pruebas chi-cuadrado (X²) y de máxima verosimilitud. Resultados: Las enfermeras capacitadas establecieron comunicación efectiva. Asociación entre las categorías, Postura y Eje (p=0,0001); Gestos emblemáticos y reguladores (p=0,0001), pero no en los Gestos Ilustradores (p=0,191). Para comportamiento facial, apertura de los ojos, dirección de la mirada y volumen de la voz (p=0,0001), el grupo experimental obtuvo el mejor resultado. Conclusión: El Modelo de Comunicación No Verbal Enfermero-Paciente Ciego es eficaz en la consulta de enfermería a pacientes ciegos. Objective: To analyze nonverbal communication between nurses and blind persons during nursing consultations. Methods: Quasi-experimental, quantitative study. The participants were 15 nurses in the experimental group and 15 in the control group and 30 blind persons. The experimental group received training on Proxemics Theory and the Model of Non-Verbal Communication Nurse-Blind. Nursing visits were videotaped and analyzed by three experts. The data were processed in SPSS and analyzed by chi-square (X²) and maximum likelihood. Results: Trained nurses established effective communication in nursing consultations for the blind. An association was found between the categories Distance, Posture and Axis (p=0.0001); Iconic and regulatory (p=0.0001) gestures, but not for illustrating gestures (p=0.191). Concerning facial behavior, eye opening, gaze direction and volume of the voice (p=0.0001), the experimental group had the best result. Conclusions: The Model of Non-Verbal Communication Nurse-Blind is effective in nursing consultations for blind patients.

Brazilian laws guarantee the protection to the rights of the citizenship of people with disabilities and their participation in various social sectors which influence health promotion. One aimed at reflecting about the health promotion actions contemplated in Brazilian laws directed to people with physical, hearing and visual disabilities. Through the website of the National Secretariat for the Promotion of the Rights of People with Disabilities, one selected 14 laws whose content was articulated to the Health Promotion Charts in the process of discussion. The laws had as their main objective, the accessibility of people with disabilities to urban spaces, health, income, education, transportation and leisure, i.e. to public services that are essential for the establishment of health. It is concluded that there was a progress in the elaboration of laws that guarantee the rights and integration of this population. However, it is observed that the non-compliance of the laws makes the promotion of health impossible.

Objetive: to build an educational video for early detection of trouble seeing in schoolers. Method: technology development study in three stages: pre-production, production and post-production in the period from March to December 2014. The recordings were made in a public school in Fortaleza (Brazil) and Health Communication Laboratory in the Universidade Federal do Ceará in the Department of Nursing. Results: about the evaluation of content, the script was considered valid by all experts. Four (44.4%) approved the script of the video and five (55.5%) approved with modifications. For technical experts, three (60%) considered it approved with modifications, while two (40%) judged it as approved (IVC≥0,8). In post-production, it was suggested changes in length, audio and esthetics. The video ended with 16 minutes and 14 seconds. CONCLUSION: it is believed that the educational video together to health professionals interventions contribute to the public understanding of the subject, resulting in early diagnosis of trouble seeing and resolving eye problems. RESUMEN Objetivo: construir un video educativo para la detección temprana de problemas para ver en los escolares. Método: estudio de desarrollo de la tecnología en tres etapas: la pre-producción, producción y post-producción en el período de marzo a diciembre de 2014. Las grabaciones se realizaron en una escuela pública de Fortaleza (Brazil) y Laboratorio de Comunicación em Salud, Departamento de Enfermería de la Universidade Federal do Ceará. Resultados: sobre la evaluación del contenido, el guión fue considerada válida por todos los expertos. Cuatro (44,4%) aprobó el guión del video y cinco (55,5%) aprobó con modificaciones. En cuanto a los expertos técnicos, tres (60%) consideró que aprobó con modificaciones, mientras que dos (40%) juzgados como aprobado (IVC≥0,8). En post-producción, se sugirió cambios en la longitud, el audio y la estética. El vídeo termina con 16 minutos y 14 segundos. Conclusion: se cree que el video educativo junto a las intervenciones profesionales de la salud contribuyen a la comprensión pública de la materia, lo que resulta en el diagnóstico precoz de problemas para ver y resolver problemas en los ojos. RESUMO Objetivo: construir um vídeo educativo para detecção precoce da dificuldade para enxergar em escolares. Método: estudo de desenvolvimento de tecnologia, elaborado em três etapas: pré-produção, produção e pós-produção, no período de março a dezembro 2014. As gravações foram realizadas em uma escola pública de Fortaleza e no Laboratório de Comunicação em Saúde do Departamento de Enfermagem da Universidade Federal do Ceará. Resultados: acerca da avaliação de conteúdo, o roteiro foi considerado válido por todos os especialistas. Quatro (44,4%) aprovaram o roteiro do vídeo e cinco (55,5%) aprovaram com modificações. Quanto aos especialistas técnicos, três (60%) o consideraram aprovado com modificações, enquanto dois (40%) julgaram-no como aprovado (IVC≥0,8). Na pós-produção, sugeriu-se alterações na extensão, áudio e estética. O vídeo foi finalizado com 16 minutos e 14 segundos. Conclusão: acredita-se que o vídeo educativo, em conjunto com as intervenções de profissionais de saúde, contribua para o entendimento do público a respeito da temática, implicando no diagnóstico precoce da dificuldade em enxergar e resolução dos problemas oculares.