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27 results on '"Ivan Png"'

15. Managerial Economics

Author

Ivan Png and Ivan Png

Subjects
Managerial economics
Abstract

Now in its sixth edition, Ivan Png's Managerial Economics has been extensively revised with an introductory chapter emphasizing decision-making and behavioral biases, intensive application to current business and economic issues including technology, globalization, and pandemics, a closing chapter highlighting business responses to climate change, a streamlined presentation focusing on the economics that managers need to know. As always, the text presents the key concepts of microeconomics intuitively, without sophisticated mathematics. Throughout, it emphasizes actual management applications.The new sixth edition is updated with fresh up-to-date vignettes and discussion questions from all over the world and enhanced with detailed instructor supplements. It is an ideal text for any course focusing on the practical application of microeconomic principles to management.The book provides truly useful economics for managers. In the words of one professor,'I can use your book for serious conversation with adult students.'

Published
2022

17. Who gets spammed?

Author

Il-Horn Hann, Kai-Lung Hui, Yee-Lin Lai, Sang-Yong Tom Lee, and Ivan Png

Subjects
Unsolicited bulk e-mail, Spam (Junk email) -- Analysis, Viral marketing -- Analysis
Published
2006

18. Managerial Economics

Author

Ivan Png and Ivan Png

Subjects
Managerial economics
Abstract

The new fifth edition of Managerial Economics is an ideal text for any course focusing on the practical application of micro-economic principles to management. It includes fresh up-to-date discussion questions from all over the world and is enhanced with detailed instructor supplements. The book is a popular, useful choice for managers learning economics. An accompanying website, featuring a wealth of supplementary material, is available at https://sites.google.com/site/pngecon/

Published
2016

20. Managerial Economics, 4th Edition

Author

Ivan Png and Ivan Png

Subjects
Managerial economics
Abstract

Now in its fourth edition, Ivan Png's Managerial Economics has been extensively revised with •• A completely new introductory chapter emphasizing decision-making and behavioral biases, •• Intensive application to current issues including the sub-prime financial crisis and global competition, as well as　•• Streamlined presentation focusing on the economics that managers need to know.As always, the text presents the key concepts of micro-economics intuitively, without requiring any sophisticated mathematics. Throughout, it emphasizes actual management application, and links to other functions including marketing and finance.The new fourth edition is updated with fresh up-to-date discussion questions from all over the world and enhanced with detailed instructor supplements. It is an ideal text for any course focusing on the practical application of micro-economic principles to management.

Published
2012

22. Consumer Privacy and Marketing Avoidance

Author

Il-Horn Hann, Kai-Lung Hui, Sang-Yong Tom Lee, and Ivan Png

Subjects
jel:L, TheoryofComputation_GENERAL, ComputingMilieux_COMPUTERSANDSOCIETY
Abstract

We introduce consumer avoidance into analytical marketing research. We show that consumer efforts to conceal themselves and to deflect marketing have a crucial impact on sellers¡¯ marketing strategy. Under reasonable conditions, seller marketing is a strategic complement with consumer concealment. Hence, consumer measures to conceal themselves from marketing will increase its cost-effectiveness and lead sellers to market more. Policies that encourage consumers to conceal their identities would lead sellers to increase marketing. By contrast, policies that encourage consumers to deflect seller marketing would lead sellers to reduce marketing. Further, there is a clear need for public policy. To the extent of the externality from the sellers to consumers, the equilibrium levels of marketing (chosen by sellers) and concealment and deflection (chosen by consumers) exceed the social optimum.

Published
2005

23. Parallel Imports and Music CD Prices

Author

Yeh-ning Chen and Ivan Png

Subjects
jel:F15, parallel imports, gray markets, price discrimination, jel:L13, jel:D43
Abstract

Parallel imports are a significant academic and policy issue. Official investigations into the impact of parallel imports on music CD prices have reached widely conflicting conclusions. This note reports an event study on an international panel of changes in copyright law to permit or disallow parallel imports. The study shows that, on average, legalization of parallel imports was associated with a 7.2–7.9% reduction in the retail price of music CDs.

Published
2004

24. Learning to Let Go: Field Experiment on Benchmarking and Exit.

Author

Yun Hou and Ivan Png

Abstract

Entrepreneurs persist in business despite low returns. Following the Dunning-Kruger effect and threshold model of exit, we argue that entrepreneurs display general overconfidence in evaluating their relative ability and benchmarking information thus induce exit. To investigate, we administered a randomized controlled trial of benchmarking among 194 Singapore food-stall owners. Both control and treatment owners were informed of their own performance. Additionally, treatment owners were informed of their relative performance and best practices. We find that owners in the treatment group are more likely to exit and report lower aspired performance percentiles in the future. Further, we show that the positive effect of benchmarking on exit is more pronounced among entrepreneurs who are more likely to be overconfident and less likely to stay status quo. [ABSTRACT FROM AUTHOR]

Published
2023
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26. Economics

Author

David Henderson, Sharon Oster, Paul Heyne, Richard McKenzie, Ivan Png, David Levy, Richard Reimer, William Frix, William Samuelson, David Flath, Alok Chakrabarti, Arnold Reisman, Marc Gerstein, Lynne Baxter, Thomas Gilligan, Peter Rose, and George Bittlingmayer

Published
1998
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27. Trade Secrets, Non-Competes, and Inventor Mobility: Empirical Evidence

Author

Ivan Png

Subjects
Statute, Labour economics, Negatively associated, Economics, General Medicine, Intellectual property, Empirical evidence, Industrial organization, Stock (geology)
Abstract

As they change jobs, scientists and engineers carry knowledge from one employer to another. Spillovers of knowledge, and so, innovation and economic growth, depend on institutions that influence professional mobility. Here, I investigate the impact of U.S. state-level trade secrets law on the movement of inventors among employers within states. Using patent assignments to track inventor moves, I find that mobility was negatively associated with the stock of trade secrets cases, but not the enactment of a trade secrets statute or the stock of cases on covenants not to compete. Specifically, a 1% larger stock of trade secrets cases was associated with 0.3% (+/-0.1%) lower inventor mobility. The empirical findings were robust to differences in the rate of depreciation of legal cases and the measure of change of employer, and various falsification tests.

Published
2012
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