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Baigiamajame magistro projekte yra apžvelgiamos dirbtinio intelekto pokalbių robotų, skirtų interneto svetainėms, kūrimo technologijos ir įrankiai. Dirbtinio intelekto modeliavimas ir pritaikymas žmogaus kalbos vartojimui nėra itin sėkmingas. Mokslininkai per dešimtmečius neįvertina žmogaus kalbos sudėtingumo. Kompiuteriams yra kliūtis ne tik suprasti begalinį sakinio išraiškos kintamumą, bet taip pat pavienius žodžius ar skirtingas jų galūnes. Projekto tyrimas buvo atliktas remiantis vartotojų apklausos analize, dirbtinio intelekto pokalbių robotų kūrimo technologijų apžvalga, sukuriant du veikiančius pavyzdžius ir patalpinant juos į pasirinktą interneto svetainę. Pokalbių robotams atliktas personalizavimas ir testavimas naudojant mokymo funkciją. Apžvelgti kiekvieno įrankio naudojimo ypatumai ir galimybės. Nustatyta, kokiomis funkcijomis ir kokiais metodais galima kurti dirbtinio intelekto pokalbių robotus. Tyrimo metu analizuota kaip pasirinktuose įrankiuose veikia natūralios kalbos apdorojimo funkcija (angl. Natural Language Processing). Suprojektuotas dirbtinio intelekto pokalbių robotų kūrimo technologinis procesas, apskaičiuotas gamybos laikas, parinkta įranga, apskaičiuotas reikalingų darbuotojų kiekis, suprojektuotos gamybinės patalpos, numatytos technologinių procesų kokybės kontrolės ir darbo saugos priemonės. Įmonės efektyvumui nustatyti, atlikti ekonominiai skaičiavimai bei įvertintas parinktos technologijos ekologiškumas., The Final Master's project provides an overview of the Artificial Intelligence Chatbots development tools for websites. Scientists have underestimated the complexity of human language for decades, so the development and adaptation of Artificial Intelligence Chatbots for human language is not very successful. It is difficult for computers and machines to understand the infinite variability of sentence expression, individual words, and their different endings of human language. This thesis analyses the consumers' survey, provides an overview of Artificial Intelligence Chatbots technologies used for the development, by creating two working examples and placing them on the selected website. Both Chatbots were personalized and tested using a training feature. The advantages and possibilities of using each tool are reviewed. It has been determined what functions and methods can be used to create Artificial Intelligence Chatbots. The study also analyzed how the Natural Language Processing function works in the selected tools. The technological process of Artificial Intelligence Chatbots development has been designed, production time calculated, equipment and applications selected, the number of required employees calculated, production premises designed, technological process quality control, and work safety measures planned. To determine the efficiency of the company, economical calculations were performed and the environmental friendliness of the selected technology was assessed.

Nuo tada, kai internetas tapo viena pagrindinių komunikacijos aktus skleidžiančių terpių, įvairiausių tipų verslai ėmė naudotis galimybe perkelti savo veiklą į internetinę erdvę. Įmonės interneto svetainė, kurioje teikiama informacija apie jos misiją, paslaugas ir pan., yra patogus, greitas, didelei auditorijai pasiekiamas bei didelių investicijų nereikalaujantis būdas reklamuotis. Tai, kad interneto svetainė veikia kaip savarankiška įmonės reklama, įrodo ir kalbinė tose svetainėse talpinamo turinio raiška. Interneto puslapiuose vartojama paveiki, reklaminiams tekstams būdinga kalba: ja bandoma sudominti, įtikinti, paveikti. Dėmesį atkreipia leksinis kalbos lygmuo: žodis, esantis mažiausias prasmę turintis kalbos vienetas, daro didelę įtaką tekstu reiškiamos idėjos paveikumui. Žodžiai vartojami tokie ir taip, kad sukeltų atitinkamas emocijas ir suformuotų tam tikrą adresato nuomonę. Teorinėje darbo dalyje, aptariant paveikios kalbos kūrimo procesus, remiamasi lietuvių (Čereška, 2004; Jakaitienė, 2009; Jokubauskas, 2003; Koženiauskienė, 1999; Smetonienė, 2009; Župerka, 2008) ir užsienio (Armstrong, 2010; Emodi, 2011; Tellis, 2003; Perloff, 2003; Walton, 2007) autoriais., Since the Internet became one of the main platforms for communication, various businesses have been using World Wide Web to advertise themselves. Internet is a great place for advertising because it is fast, cheap, easy to use and accessible to a large audience. A website functions as a specific advert of a company. The language of websites employs the same linguistic means that are seen in traditional texts of advertising: it aims to intrigue, persuade and influence. Attention is drawn to a lexical level; words are grouped and used in a particular way to evoke certain emotions and form intended attitudes. The theory part of this Bachelor’s Thesis is based on researches and insights by Lithuanian (Čereška, 2004; Jakaitienė, 2009; Jokubauskas, 2003; Koženiauskienė, 1999; Smetonienė, 2009; Župerka, 2008) and foreign (Armstrong, 2010; Emodi, 2011; Tellis, 2003; Perloff, 2003; Walton, 2007) authors. The topic chosen for the thesis is relevant because it might help to understand the language used for commercial purposes. Advertisements are not always overt so it is important to get acquainted with this communication process and be able to critically evaluate the information around us. In order to understand the nuances of advertising it is effective to analyse lexical elements that are not only the part of an advertisement but also contribute to the development of various enterprises. The aim of the paper is to analyse the persuasive lexical devices in “About us” texts of Lithuanian and English companies’ websites and to discuss how these lexical devices create persuasive language. The object of the paper is persuasive lexical devices used in “About us” texts of companies’ websites. The objectives of the paper are to discuss the language used on the Internet, to review different communication processes and common linguistic features that contribute to the creation of persuasive language; to select, group and analyse persuasive lexical devices used in “About us” texts explaining how they persuade and influence the target audience; to compare the distribution of persuasive lexical devices in “About us” texts of Lithuanian and English companies’ websites and to indicate the similarities and differences in the usage of persuasive lexical devices. The methods used in the research are the following: quantitative, descriptive and contrastive.

Šiandien daug dažniau atsiverčiamas interneto puslapyje įkeltas straipsnis nei dienraštyje išspausdinta istorija. Abiem atvejais skaitytojo akis pirmiausia užkliūva už straipsnio pavadinimo – antraštės. Būdama tik nedidelė tekstinės kompozicijos dalis, ji atlieka labai svarbų vaidmenį – pristato straipsnį ir sukuria išankstinę nuomonę apie jį. Nors laikraščio ir internete įkeltų straipsnių antraščių rašymo metodologija ir bruožai skiriasi, tikslas yra bendras – atkreipti skaitytojo dėmesį ir priversti perskaityti visą istoriją. Dėl savo svarbos ir naudojamų stilistinių priemonių, antraštes nagrinėja ne tik žurnalistai, bet ir lingvistai., The theme of this paper is “Expressive linguistic means in the headlines of Lithuanian and English online news websites“. The novelty of this paper is that the use of the expressive linguistic means in the headlines of Lithuanian and English online news websites is being compared. Similar analyses were done only with the expressive linguistic means of Lithuanian headlines. The theme of this paper is relevant, because nowadays people tend to read news on the Internet instead of newspapers and the expression of the headline determines whether the reader will choose to read the article or not. The object of this paper is the expressive linguistic means of the headlines of articles published in Lithuanian (15min.lt, delfi.lt, lrytas.lt) and English (foxnews.com, cnn.com, theguardian.com) online news websites. The aim of the paper is to analyze the expressive linguistic means in the headlines of Lithuanian and English online news websites. In order to achieve the aim, the following objectives are created: 1) to determine the conception, usage fields and language fuctions of the publicistic style. To discuss online news media as one of the usage fields of the publicistic style; 2) to describe the concept, functions, types and features of the headline, headlines in the online discourse and the expressive linguistic means in the headlines; 3) to analyze and compare the expressive linguistic means in Lithuanian and English headlines; 4) to measure which expressive linguistic means best implement the emotive-expressive language function.

Public participation in forests recently is very important, because it is one of the aims in politics and its implementation in Lithuanian forestry. Public participation related to forestry may increase public awareness of forests and forestry among the public through active collaborative learning, mutual recognition and constructive co – operation among forest related actors. Object: Lithuanian forest enterprises, web sites, newspapers “Lietuvos rytas” “Respublika” 2004, public. Methods: questioning, document analysis. Results: The purpose of this study is to research action of public participation in forest enterprises and to research image of foresters in media and public. It was estimated that chiefly work of public participation in forest enterprises do vice – forester of forestry (13 forest enterprises), engineers (12), proficient of public participation (10) and other (5). After public opinion poll was estimated that proceeding of foresters assess positively 44%, right enough – 36%, negative – 15%, 5% suppose that forests grow successfully without foresters.