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12 results on '"Information management -- Marketing"'

1. Industrial salespeople as a source of market information

Author

Lambert, Douglas M., Marmorstein, Howard, and Sharma, Arun

Subjects
Sales personnel -- Management, Information management -- Marketing, Marketing management -- Analysis, Advertising, marketing and public relations, Business, Business, international
Abstract

Marketing scholars have suggested that salespeople can play an important role in firms' ongoing efforts to understand their customers' perceptions and preferences. However, very few studies have examined the accuracy of the information which salespeople are able to provide. This article reports the results of a survey of an industrial marketer's customers, outside salespeople, and telemarketing salespeople about market information. Salespeople can accurately assess the importance of various product and service attributes to their customers. However, salespeople are unable to gauge the specific performance levels expected by their customers. Interestingly, telemarketing salespeople are approximately as accurate as outside salespeople with respect to both types of information. This article explains these results and discusses their managerial implications. (Reprinted by permission of the publisher.)

Published
1990

2. Replace Your Existing Data Integration Infrastructure With Stone Bond's Enterprise Enabler and Save 30% Guaranteed

Subjects
Information technology services industry -- Marketing, Information management -- Marketing, Company marketing practices, Information accessibility, Computer services industry, Business, Business, international, News, opinion and commentary
Abstract

Byline: HOUSTON, TX, Mar 01, 2016 (Marketwired via COMTEX) -- Stone Bond Technologies, a leading provider for solutions that enable federated access to disparate data sources, has announced a major [...]

Published
2016

3. Cisco applauds Asia Net progress

Author

Lawson, Stephen

Subjects
Company marketing practices, Internet access, MIS, Information accessibility, Company executive, Computer network equipment industry, Cisco Systems Inc. -- Officials and employees -- Marketing, Internet access -- Marketing, Computer network equipment industry -- Officials and employees, Management information systems -- Marketing, Information management -- Marketing
Abstract

CISCO PRESIDENT and Chief Executive Officer John Chambers applauded Asian countries' grasp of the importance of the Internet in an address to the World Congress on Information Technology held in […]

Published
2000

5. April is Records and Information Management Month

Subjects
Company marketing practices, Information accessibility, Information management -- Marketing
Abstract

Professionals worldwide will celebrate Records and Information Management Month (RIMM) during April 2003. This month will be used by both members and chapters to promote the importance of records management […]

Published
2002

6. Harris Demos IP-based Content Management and Delivery Technology at NAB2006

Subjects
Company marketing practices, Information accessibility, Wireless technology, Harris Corp. Broadcast Communications Div. -- Marketing, Wireless communication systems -- Marketing, Mobile communication systems -- Marketing, Television equipment industry -- Marketing, Information management -- Marketing
Abstract

WIRELESS NEWS-(C)1999-2006 10Meters - http://www.10meters.com Harris is demonstrating its digital content management and delivery technology at NAB2006, which runs April 22-27 at the Las Vegas Convention Center. Harris said its […]

Published
2006

7. Pharmaceutical research highlights new customer retention opportunities

Subjects
Information accessibility, Company business management, Company marketing practices, Pharmaceutical industry -- Management, Customer loyalty -- Management, Pharmaceutical research -- Evaluation, Information management -- Marketing, Life style -- Marketing, Life style -- Health aspects
Abstract

2003 APR 7 - (NewsRx.com & NewsRx.net) -- Pharmaceutical companies can improve lifetime customer value by positioning themselves as disease experts and providing valuable disease management information. In fact, the [...]

Published
2003

8. NuGenesis, IBM enter expanded collaboration and comarketing agreement

Subjects
Computer industry, Microcomputer industry, Information accessibility, Company marketing practices, Contract agreement, International Business Machines Corp. -- Marketing, International Business Machines Corp. -- Contracts, NuGenesis Technologies Corp. -- Marketing, NuGenesis Technologies Corp. -- Contracts, Computer industry -- Marketing, Computer industry -- Contracts, Information management -- Marketing, Information management -- Contracts
Abstract

2003 MAR 24 - (NewsRx.com & NewsRx.net) -- Scientific data-management company NuGenesis Technologies Corp. announced an agreement with IBM to comarket the NuGenesis scientific data management system (SDMS) with IBM [...]

Published
2003

9. IKON Office Solutions

Subjects
Micrographics industry -- Marketing, Information management -- Marketing, Electronics and electrical industries, High technology industry
Abstract

IKON Office Solutions will integrate its largest operating group, Business Services, which sells and services office equipment, with its Management Services group, which provides document handling and related information management [...]

Published
1999

12. Xerox Corp. to unveil new marketing concept at Dallas' Infomart grand opening Jan. 21

Subjects
Infomart (Building) -- Planning, Xerox Corp. -- Marketing, High technology industry -- Marketing, Information management -- Marketing, Business, Business, general
Abstract

DALLAS, Jan. 14 /PRNewswire/ -- Xerox Corporation, which offers one of the widest ranges of office automation equipment, will unveil a new marketing concept at Dallas' Infomart grand opening Jan. [...]

Published
1985

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