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This study examines the impact of Electronic Word of Mouth (eWOM) on TikTok regarding Scarlett Whitening products and their influence on Purchase Intention. The objectives are to evaluate the effects of Information Quality, Information Quantity, Information Credibility, Information Usefulness, and Review Valence on Purchase Intention, mediated by Information Usefulness and Information Adoption. Using Partial Least Squares Structural Equation Modeling (PLS-SEM) and SmartPLS 3.0, data from 210 Generation Z and millennial respondents in Bandung were analyzed. The findings reveal that Information Quality, Quantity, Credibility, and Review Valence significantly enhance Information Usefulness, which in turn positively affects Information Adoption and Purchase Intention. High-quality, credible, and well-quantified information along with constructive reviews significantly improve user perception of usefulness, leading to higher information adoption and ultimately boosting purchase intention. These insights are crucial for marketers to design effective information strategies on TikTok to enhance consumer decision-making and increase product sales. Future research should incorporate additional variables such as trust and brand image to further understand their influence on purchase intention. [ABSTRACT FROM AUTHOR]

This study examines the role of gender in the relationship between sustainability information on social media platforms and sustainable consumption intentions. The study assesses the influence of several information-related characteristics, such as usefulness, credibility, and quality, on the behavior of social media users in general and on purchase intention in particular. Information quality, usefulness, and source credibility have favorable correlations, according to data from an online survey of 285 customers. In the relationship between information acceptance and sustainable purchasing behavior, gender proved to be an essential moderator. The results give us a better understanding of the factors driving sustainable consumption intentions in the digital age. [ABSTRACT FROM AUTHOR]

SUMMARY: This study examines whether the presence of high-quality auditors (Big 4 or industry specialist auditors [ISAs]) in an industry facilitates accounting information transfer among industry peers and enhances investment decisions of firms not audited by high-quality auditors (non-Big 4-ISA client firms). Consistent with the prediction of informational influence theories, we find that non-Big 4-ISA client firms that belong to an industry with a greater presence of high-quality auditors are associated with lower investment inefficiency. The effect is more pronounced for firms with less precise private information. Path analysis shows that the association between high-quality auditor presence and learning firms' investment inefficiency is explained via a direct path of source credibility and an indirect path mediated by peer firms' accounting information quality. Finally, we find that firms in industries with larger reductions in Big 4 presence following the Sarbanes-Oxley Act of 2002 incur more investment inefficiency. Data Availability: Data are available from the public sources cited in the text. JEL Classifications: M40; M41; M42. [ABSTRACT FROM AUTHOR]

Online communication has a rapid growth rate through social media, websites, blogs and other media. The increasing popularity of electronic word-of-mouth communication is having a significant impact on consumer behavior. The presence of social media has also changed the way of marketing, from traditional marketing to digital marketing. This study aims to determine the Influence of Electronic Word of Mouth (EWOM) in TikTok Social media on Purchase Interest of Hair Care Products. The research uses a quantitative, causal descriptive approach. The samples used were purposive and accidental sampling with 101 respondents. The research analysis method uses the Partial Least Square (PLS) method based on the Structural Equation Model (SEM) technique. The research findings indicate that Information Adoption and Information Usefulness of eWOM on TikTok have a positive influence on the Purchase Intention of hair care products. Other factors such as Quality, Quantity, Credibility, Information task-fit, Need, and Attitude toward Information also influence the Usefulness of eWOM Information on the TikTok social media platform [ABSTRACT FROM AUTHOR]

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Electronic word of mouth (eWOM) on social networking sites (SNS) has become crucial in shaping online consumers’ purchase intentions, reflecting the growing reliance on rich nature of user-generated content and recommendations shared on these platforms. This study aims to investigate the intricate relationships among different factors of eWOM information, including information credibility, information usefulness, information adoption, attitude towards information, and their impacts on online purchase intention. This study draws upon the Information Adoption Model (IAM) and the Information Acceptance Model (IACM) foundation theory which reveal the steps individuals take in adopting new information, and focuses on how perceptions and attitudes towards information shape acceptance. The study used a quantitative approach, utilizing a structured questionnaire to collect data from 337 Vietnamese individuals actively engaged in eWOM activities on various SNS platforms. Statistical analysis was conducted using partial least squares structural equation modeling (PLS-SEM). The findings show that information credibility significantly influences both information usefulness and adoption. Interestingly, while information usefulness shapes user attitudes, it does not directly impact online purchase intention. Similarly, a positive attitude toward eWOM does not necessarily lead to information adoption. This suggests that consumers may hold favorable views of eWOM content without actively adopting it. Information adoption emerges as a critical determinant of online purchase intention, emphasizing the importance of promoting user engagement and trust in eWOM information. These findings contribute to a deeper understanding of online consumer behavior and provide valuable guidance for stakeholders seeking to leverage eWOM effectively in digital marketing.

This studied investigates factors influencing students' Use Behavior (UB) in determining majors through Self-Congruity (SC), Social Influence (SI), and Information Usefulness (IU), focusing on direct and mediating variables Behavioral Intention (BI) and Information Adoption (IA). The studied involved 400 12th-grade students from DKI Jakarta and surrounding areas, who were selected using simple random sampling and validated used SEM-PLS, confirming the researched hypothesis. This studied found that the variables SC, SI, and BI had a positive and significant influence on students' UB. Meanwhile, the variable IU had not performed as planned. However, it was possible to raised BI through IA mediation, which eventually boosts students' UB. This studied offers a fresh theoretical perspective on students’ UB and valuable insights for university administrators. IA helps students internalize new information by linking concepts, forming a complex network of knowledge, understanding meaning, and applying it in various contexts. There was also discussion of limitations and potential researched directions.

Managers have been applying the influence of herd behaviour to stimulate purchase intention but have not achieved precise results because they do not clearly understand the mechanism of this relationship. This article aims to determine the effect of herd behaviour on the relationship between information adoption and purchase intention and the moderating of risk aversion. With 17 variables for four concepts, data was collected online with 340 respondents and analysed with a partial least squares structural equation modelling. When considering herd behaviour in terms of subjective norms with corroborated information, this study upgrades the classic role of the theory of planned behaviour in purchase intention. The findings indicate a positive relationship between herd behaviour, information adoption and purchase intention. In particular, risk aversion is a positive moderator of the relationship between herd behaviour and purchase intention. This result is a significant addition to the theoretical body and shows that risk aversion can drive purchase intention through herd behaviour. In other words, this study upgrades the perception of information source authentication through herd behaviour to explain the purchase intentions of Vietnamese consumers. These results show that managers can create risky situations to promote herd behaviour. They can also apply information adoption stimuli to stimulate herd behaviour. At the same time, through the information adoption mechanism, consumers can be more alert to the effect of herd behaviour and have more opinions when making purchases.

The COVID-19 pandemic has forced many brands to stop using cosmetic testers to avoid the risk of spreading the infection, jeopardising the future of cosmetic testing. Consequently, consumers must find alternative methods to conduct their information searches and, more importantly, the prospects of shopping online without going to the store to test the product. With the enormous prospects of social media cosmetic electronic word of mouth (eWOM), it is imperative to examine the influence of cosmetic eWOM on social media and for cosmetic marketers to understand the antecedents that result in cosmetic consumers making a purchase. The adapted information adoption model was validated through structural equation modelling based on 341 eligible surveys. The results confirmed that information quality, source credibility, information usefulness, and information adoption are the key antecedents in eWOM on Instagram when investigating purchase intentions in the colour cosmetic industry. This study is one of the pioneers in empirically testing the relationship between information quality and source credibility on information usefulness and, subsequently, the relationship between information usefulness, information adoption, and purchase intentions in a western market based on the cosmetic industry. These new insights provide practical implications for a cosmetic marketer, suggesting the key variables leading to purchase intentions in cosmetic eWOM, which can be utilised in marketing techniques. [ABSTRACT FROM AUTHOR]

Online mental health communities have become a major platform where individuals can talk about their mental health problems and obtain social support. This study aims to understand the antecedents of perceived usefulness among members in an online mental health community, while providing reference for the managers and users of online mental health communities. We obtained a total of 143,190 posts from ReachOut.com released by the CLPsych2017 shared task. Then, we used text mining to derive the independent and dependent variables. Next, a structural equation model observing the perceived usefulness of online mental health community members was constructed from the perspective of an information adoption model. The informativeness of help‐seeking posts had a significant positive relationship with the information quality of reply posts; the information quality of reply posts was a significant positive predictor of perceived usefulness, with the information quality of reply posts partially mediating the relationship between the informativeness of help‐seeking posts and perceived usefulness. The information provided by online mental health community members' help‐seeking posts and the quality of replies were found to be the factors that influenced perceived usefulness. This study highlights the importance of the information quality of reply posts and provides useful insights for administrators who can help users to improve their response quality and obtain the support they need. [ABSTRACT FROM AUTHOR]

Nowadays, organizations use social media to promote their services and products. At the same time, they use different tools to convey their messages, such as Facebook. Therefore, this study aims to investigate the factors that affect the e-WOM on Jordanian consumers’ purchase intention over Facebook. The study uses the information acceptance model (IAM) to examine the impact of information credibility, information quality, information adoption, and information usefulness over Facebook on Jordanian consumers’ purchase intention. The study uses cross-sectional quantitative research and is conducted online. The questionnaire was distributed through Facebook and WhatsApp, and the people who used only Facebook were allowed to complete the survey. Out of 327 filled questionnaires, only 304 were valid for further analysis. Collected data were coded in SPSS, and after confirming the validity and reliability of the tool, the correlation between variables was checked. In addition, multiple regressions were used to test the hypotheses. Multiple regression results show that the E-WOM can explain 49.2% of the total variation in the consumers’ purchase intention, where R2 = 0.492. Information adoption has the strongest effect on consumers’ purchase intention (β = 0.489), followed by information usefulness (β = 0.204). In contrast, information credibility and information quality do not have a significant effect on customers’ purchase intention (0.189 and 0.312, respectively). This study helps companies and businesses that have pages on Facebook to understand how consumers engage in the e-WOM on business pages and consider the consumers’ reviews, comments, or posts.

Nowadays, people are using YouTube as a learning tool. Mainly students are frequent users of YouTube. They use it for various purposes, one of the reasons for learning. Therefore, this research aims to investigate the factors that affect YouTube use as a study aid, affecting academic achievement. The sample data was gathered from 350 Bangladeshi MBA students using a structured questionnaire and convenience sampling technique. Structural equation modeling (SEM) was employed to test the various hypotheses. Then, necessary condition analysis (NCA) was used to investigate the degrees of each variable necessary for academic achievement. The study results reveal that intrinsic, contextual, and accessibility information quality are significant predictors of information quality. Source credibility and information language affect information usefulness. Information quality positively correlated with information usefulness, adoption, and academic achievement. Information usefulness predicts information adoption, and both predict academic achievement. Again, mediation analysis revealed that information usefulness and adoption individually and serially mediate the relationship between information quality and academic achievement. According to NCA findings, these factors were necessary for varied degrees for students to have more outstanding academic achievement. This research work helps the body of knowledge by conceptualizing and experimentally assessing the impact of YouTube as a study aid on the academic performance of Bangladeshi MBA students.

This research focuses on online information transmission, which has expanded dramatically. In social media, customers have beevvn presented with critical measures of misinformation and genuine information (Ritz, Wolf, et al. 2019). Electronic word of mouth (eWOM) on social media has worked with the fast scattering of information. From now into the foreseeable future, it has gotten progressively riskier for purchasers to receive genuine information and recognize advertiser-produced substances and user-created content (Sobreira, Santos de Oliveira et al. 2020). The investigation intends to reveal the elements that lead to the adoption of information that inspire customers to purchase items and administrations. This study gives an exhaustive structure to reconfiguring the components driving shopper buying intentions in the digital economy (Warner-Soderholm, Bertsch et al. 2018). The respondents were the individuals who purchased items online. Theoretically woven causal connections were assessed utilizing structural equation modelling (SE modelling) (Saura and Knowledge, 2020). The outcomes show that the desire to trust and the adoption of information successively mediate the connections between the quality of the information, the usefulness of the information, the perceived risk, and the quality of arguments with purchase intentions (Zahay, Altounian et al. 2019). [ABSTRACT FROM AUTHOR]

This study aims to examine the interplay of review valence and review platform on readers' perceptions and reactions toward online hotel reviews. Drawing on a 2 (valence: positive vs. negative) x 2 (platform: transaction-oriented vs. information-oriented) between-subject experiment, this study finds negative reviews are more likely to be adopted by readers though they perceive positive and negative reviews as equally useful. Those reading positive reviews on TripAdvisor.com are more likely to book the reviewed hotel than readers of reviews on Booking.com. Readers who read negative reviews on Booking.com (versus TripAdvisor.com) are less likely to book the reviewed hotel. [ABSTRACT FROM AUTHOR]

In this era of global networking, social media have created a platform to facilitate electronic Word-of-Mouth (eWOM) communication. People use to discuss and share products and services related experiences and opinions with their acquaintances and friends. The aim of this study was to examine the effect of social media based eWOM on students’ admission choices. This phenomenon was investigated in the context of student’s admission choices at HEIs (Higher Education Institutes). For this purpose, a quantitative research was initiated by adopting IAM (Information Adoption Model) proposed by Sussman and Siegal (2003). Based on this model, four hypotheses were developed which were then tested through various statistical tests using SPSS. A sample of 340 students from Institute of Management Studies, University of Peshawar and Institute of Business and Management Sciences, University of Agriculture, Peshawar was surveyed through adopted questionnaires. Multiple regression analysis results suggest that out of four, three alternate hypotheses are accepted. Findings conclude that Information Quality (IQ), Information Credibility (IC) and Information Adoption (IA) of eWOM on social media significantly and positively affect consumer Purchase Intention (PI) while Information Usefulness (IU) of eWOM on social media insignificantly affect consumer PI. All the results supported prior research studies. [ABSTRACT FROM AUTHOR]

While academic researchers have studied online product reviews extensively, gender differences have received little attention in the context of online product reviews. This paper identifies important message features in online product reviews and examines which message features female and male consumers value more in evaluating the helpfulness of online product reviews. We collected data from real-world product reviews on Amazon.com and analyzed the data to test the proposed hypotheses. Based on the data analysis results, we find that, in determining helpfulness of online product reviews, female consumers consider more heavily average paragraph length, negative viewpoints, and inclusion of pictures. However, male consumers value positive viewpoints and usage of point format more in evaluating online product reviews. Based on the findings, important contributions to the literature are discussed. [ABSTRACT FROM AUTHOR]

This paper investigated the role of information related, social and customer characteristics in public information adoption tendencies of online customers to result in herding in e-commerce. E-commerce platforms contains numerous online reviews about products which have the potential to influence customers. We applied structural equation modeling and a 2 × 2 scenario experiment to empirically verify the effect of a few factors in creating online herding. Two levels of cognitive complexity (simple, complex) and risk aversion (risk averse, risk taker) formed the 2 × 2 factorial design. The study's primary finding was that a person with simple cognitive structure and risk avoidance tendency may exhibit higher intention to adopt public information and engage in herding. Information specific attributes contributed maximum towards information adoption and herding. Among sociological variables, only reputation concern significantly predicted both information adoption and herding. Theoretically, the study offered a framework to explore herding intentions online and augmented the observations from the information adoption model. The quality of concise information from credible sources significantly instigates adoption of public information contained in online reviews. From the perspective of marketers, having a better understanding of herding behaviors and its mechanisms can enable the e-commerce platform to reduce herding's erosion on the wisdom of the crowd by optimizing its information structures (i.e., public information, private information, etc.). [ABSTRACT FROM AUTHOR]

Bloggers are becoming increasingly relevant in consumers' decisions, particularly travel decisions. This study has investigated the influence of bloggers across cultures and from different theoretical perspectives. Drawing upon source credibility, uses and gratification theory, and content engagement constructs, we propose an integrated model of bloggers' influence investigating the role of credibility, motivations and engagement in the information adoption process of travel blog readers. Results from a survey of Italian and American consumers show that blogger credibility positively influences hedonic and utilitarian motivations to read a blogger post, but it does not affect digital engagement. Further, hedonic and utilitarian motivations significantly affect blog engagement (utilitarian motivation's influence not significant in the Italian sample), which, in turn, positively influences both continued use and electronic word of mouth (eWOM). Moreover, continued use influences information adoption in both samples. The study contributes to knowledge about the interplay between source credibility, utilitarian and hedonic motivations, and engagement on consumers' intentions (i.e., information adoption, eWOM, continued use) in the context of blogging. [ABSTRACT FROM AUTHOR]

With the integration of social media and e-commerce, social media review platforms provide consumers with a place to share information and create electronic word of mouth (e-WOM). Information from e-WOM plays an important role in consumers’ decision-making process. However, the information adoption process of users of social media review platforms remains unclear. Thus, this study builds a model to investigate how information quality affects individual information adoption on e-commerce platforms and explores the moderating effects of perceived risk on information quality, perceived diagnosticity, and information credibility. Structural equation modeling and regression analysis are used to test the proposed model. Results show that information quality consists of content quality, expression quality, and utility quality, all of which effectively affect the information adoption on socialized e-commerce platforms through perceived diagnosticity and information credibility. Findings also suggest that perceived risk positively moderates the effects of information quality on perceived diagnosticity.

With an increasing number of consumers receiving information on social media, companies have adopted these channels to communicate their sustainability efforts. Digital channels enable reaching large audiences in a short period of time, and engaging consumers in message sharing activities to reap those rewards has its own challenges. Companies need to understand what increases sharing of their sustainability messages, but they must be mindful of not overstating their sustainability efforts which may be perceived as greenwashing. The Information Adoption Model is used to assess how message information quality and source credibility affect sharing of corporate sustainability messages. A fuzzy‐set Qualitative Comparative Analysis is conducted on a survey of UK social media users (n = 527). Results show that dimensions of information quality and source credibility act in combination to influence sustainability message sharing. The study informs managers what to stress in social media message planning to facilitate effective sustainability communications. [ABSTRACT FROM AUTHOR]

Due to questionable information credibility, users often hesitate to adopt the health information posted on online health communities (OHCs). This may undermine the sustainable development of OHC. The purpose of this research is to identify the determinants of OHCs users' information adoption intention. The results indicated that both information factors and social interaction affect the adoption intention. Information factors include argument quality and source credibility, whereas social interaction includes perceived similarity and familiarity. The results imply that OHCs need to ensure information quality and support users' interaction in order to facilitate their information adoption. [ABSTRACT FROM AUTHOR]

This study conceptually replicates Fan and Lederman's (2018) work on trust formation mechanisms in online health communities (OHCs). Social capital theory sets the framework for the research. Contextualized in online health communities (OHCs), it is the content contributors' task to demonstrate trustworthiness by showing the credibility of the posted content in their previous postings. In contrast, the recipients, rather than the contributors, have to initially show trustworthiness in the sense of traditional social capital theory. We adopted the model, hypotheses, modified instrument, and statistical methods from the original study conducted by Fan and Lederman in 2018. Three out of nine hypotheses in our replication are not consistent with the original study results. The inconsistencies primarily lie in the antecedents of two types of trust. We discuss possible explanations for these discrepancies and suggest additional data and statistical tests to validate our replication results. [ABSTRACT FROM AUTHOR]

In this study, we explore the common phenomenon of using online review sites to acquire information for decision-making. Nowadays, online review sites such as Yelp in the US and OpenRice in Hong Kong, which provide effective platforms for consumers to share their post-purchase experiences, are getting popular. While we get into a collective decision such as dinner gathering, social influence will also play a role in the decision making process. Based on the elaboration likelihood model (ELM) and social influence theory (SIT), we develop a research model to investigate how participating in online review sites influences collective decisions. [ABSTRACT FROM AUTHOR]

Abstract We study the the spread and adoption of libraries within Python projects hosted in public software repositories on GitHub. By modelling the use of Git pull, merge, commit, and other actions as deliberate cognitive activities, we are able to better understand the dynamics of what happens when users adopt new and cognitively demanding information. For this task we introduce a large corpus containing all commits, diffs, messages, and source code from 259,690 Python repositories (about 13% of all Python projects on Github), including all Git activity data from 89,311 contributing users. In this initial work we ask two primary questions: (1) What kind of behavior change occurs near an adoption event? (2) Can we model future adoption activity of a user? Using a fine-grained analysis of user behavior, we show that library adoptions are followed by higher than normal activity within the first 6 h, implying that a higher than normal cognitive effort is involved with an adoption. Further study is needed to understand the specific types of events that surround the adoption of new information, and the cause of these dynamics. We also show that a simple linear model is capable of classifying future commits as being an adoption or not, based on the commit contents and the preceding history of the user and repository. Additional work in this vein may be able to predict the content of future commits, or suggest new libraries to users.

The purpose of this study is to investigate the inter-dynamics of young consumers' information use, information adoption, motivation, and restaurant food purchase intention in an online environment. The study applied a mixed-method research design comprising of 20 in-depth interviews and 250 surveys among the young consumers. After the scale validation process through confirmatory factor analysis, structural equation modeling was applied to test the proposed model. This research carries empirical and theoretical implications by showing the dynamics of interrelationships between information adoption and online shopping motivation that mediate the relationships between information use and online food purchase intention. [ABSTRACT FROM AUTHOR]