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Your search keyword '"Industrialists -- Public relations"' showing total 6 results
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6 results on '"Industrialists -- Public relations"'

1. Coming to terms with the worker: West German industry, labour relations and the idea of America, 1949-1960

Author

Wiesen, S. Jonathan

Subjects
Germany -- History, Labor relations -- Germany, Industrialists -- Public relations, Americanization -- Social aspects, History, Sociology and social work
Abstract

West German industrialists in the postwar era embraced American public and employee relations techniques while rejecting American egalitarian ideals. They thus created a successful model of labor relations that was a hybrid of American and traditionally German ideals.

Published
2001

2. Manufacturers offer a marketing lifeline

Author

Siegel, James J.

Subjects
Industrialists -- Public relations, Heating, ventilation, and air conditioning industry -- Marketing, Marketing management, Company public relations, Company marketing practices, Business, Construction and materials industries, Environmental services industry
Abstract

Contractors need to confront a number of challenges if they want to be successful in the industry. For some contractors, these challenges will dictate whether they can survive in a [...]

Published
2004

3. Get new products from customers

Author

Hippel, Eric von

Subjects
customer relations -- Usage, Industrialists -- Public relations, New products -- Research, Technological innovations -- Research, Business, Business, general
Published
1982

6. Gerber ignores 'Tylenol textbook'

Author

Strnad, Patricia

Subjects
Baby foods -- Contamination, Industrialists -- Public relations, Gerber Products Co. -- Investigations, Johnson & Johnson -- Public relations
Published
1986

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