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In this environment of international trade barriers opening up and national companies merging or being swallowed by multinational companies, designing an appliance to sell to a wider target market has [...]

Abstract: This paper was first presented at the 11th international Forum on Design Management Research & Education in Boston in June 2002. A Swedish proverb states, 'One swallow doesn't make [...]

The Art Of Designing For Music Is Alive And Well - On A Smaller Canvas Standardization is the solution of the manufacturing industry when it comes to beating price pressures [...]

GETTING TO MARKET FASTER is obviously a crucial element in a competitive business strategy. But how to achieve this? Through strategic product planning, the utilization of technology, a team approach, […]

Plexus Corp. plans to maintain its product design focus, according to Jerry Labowitz, an analyst at Merrill Lynch & Co. Inc. in New York. The Neenah, Wis., EMS company was […]

New developments in web-based design, thermal management, and magnetics are aimed at helping engineers create better designs It may be the start of a new millennium, but design engineers everywhere […]

To receive funding for a new project, the Rocket eBook digital reader, Palo Alto Products International (Palo Alto, CA) designers needed to develop a convincing and attractive prototype. To achieve […]

THE year 2001 made a lot of people wake up. Not only the dawn of a new millennium, it was a low point in a world sick of techno hype. [...]

HOW TO WRITE A PURPOSE STATEMENT A purpose statement provides the basis for something that many organizations are missing today--the conviction that 'we know where we're going and how to [...]

The advent of television program delivery through the Internet presents numerous technological and sociological challenges to consumer electronics designers. They need to design products that simplify procedures for both computer-literate and non-computer literate people. They also have to be able to sustain interest in a new medium where users have the temptation to shift sites every few seconds if they get bored.

Lessons from the front lines of "one of the 25 coolest companies in America could pay off in faster, more creative new-product designs. EVERY TIME YOU USE THE FACILITIES ON […]

Product designer Eduardo Milrud loves to delve into the essence of the object. He has brought life to everything from lawnmowers to children's toys to showerheads, Now he tackles the [...]

An effectively designed plant is more efficient, has fewer labor problems, and makes more money. By Joann Strashun A former GAM Associate Editor, Strashun is a New- York-based freelance writer. [...]

A study was conducted on how the combination of different conjoint analysis studies can help design product platforms that serve as the foundation for multiple derivative products using data from a small electronic test equipment company. Results demonstrated that decisions which consider products individually are likely to be suboptimal and different from those based on product platforms. In addition, the importance of considering both fixed and variable costs when performing conjoint analysis varied in terms of contribution and profit-maximizing goods.

Larry Keeley uses techniques derived from diverse fields to enable industries to achieve nonlinear changes. This design planning approach aims to solve complex organizational problems using specific techniques. The principal technique is 'cluster' which gives priority to essentials that are crucial to the process of corporate change.

THIS YEAR a record number of companies will modify their corporat e identities. Change is occurring not just in top-tier corporations but also in smaller, emerging corporations. Competition for attention [...]

Experts In Manufacturability Design is the first step in manufacturing. That is one of the most interesting formulations to come out of the discussions on simultaneous or concurrent engineering, design [...]

M&A Forges Ties With Design Firm SEATTLE--The battle for collateral billings is a great gray area in which ad agencies, pr shops, design firms and promotion companies all compete. Last [...]