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This paper focuses on social and economic stability, as well as sustainable development, in the post-COVID era in light of the recent theoretical approaches and leadership practices. As governments worldwide resorted to repeated national- and regional-specific impositions of social and economic isolation in an (often failed) attempt to contain the spread of the coronavirus, their economies have been plunged into recessions, which have been deeper than those associated with the global financial crisis in the past. Successful business and economic leaders need to be aware of the dominant trends unfolding as the COVID-19 pandemic is gradually coming to its end and the New Globalization (a new era of international economy and international relations after COVID-19) is materializing. With global living, international travel, and trade interconnected, businesses need to plan for handling the future outbreaks and their economic, as well as social, consequences. The aim of this paper is to draw the lessons for business and economic leaders in the post-COVID era with a focus on the new trends and challenges for the sustainable development and the Sustainable Development Goals (SDGs). The paper also presents an empirical model that assesses the novel ways of doing business and innovating using the sustainable economic practices after the COVID-19 pandemic. The model employs our own data collected from 450 managers and owners of small and medium enterprises (SMEs) in the Czech Republic and Russia. Our results show that innovation and digitalization (e.g., smart metering or the Internet of Things (IoT)) are becoming the main drivers of the sustainable economic transformation of small and medium enterprises in the post-pandemic period. These results might be useful for both academic researchers and business practitioners searching for new pathways for innovating their sustainable business practices and recreating their customer base in the post-COVID era.

Yelena Vartanova is the Dean of the MSU Faculty of Journalism. She is a professional in the field of media studies, engaged in research into the intellectual character of media space, media impact ...