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With the growing prevalence of digital platforms for online shopping, advertising, and marketing activities in general, it is imperative to better understand how designs of virtual elements on digital interfaces influence click behavior. Websites and online advertisements contain virtual elements such as call-to-action buttons, images, and logos. This research examines how curved versus sharp angled shapes of virtual elements in online ads and on websites influence click-through rates (CTRs). The findings of a series of studies, including three field experiments and an eye tracking study, show that website and online ad elements in curved (vs. sharp angled) shapes generate higher CTRs. Process evidence suggests that curved (vs. sharp angled) digital elements enhance visual appeal, leading to approach motivation and greater CTR. In terms of practical implications, the findings of this research have strong relevance for designing online ads and website interfaces and for digital marketing strategies. Specifically, digital marketers desiring higher click rates would benefit from having more curved (than sharp angled) virtual elements on websites and in online ads. [ABSTRACT FROM AUTHOR]

Through a randomized field experiment, this study compares the economic effects of two categories of nudges—self-assurance- and pressure-based interventions—on consumers' purchase and return behaviors. In contrast to pressure-oriented nudges, such as quantity scarcity, time scarcity, and social persuasion, self-assurance nudges are intended to facilitate the validation of product choice and style/size characteristics as well as the self-assurance-grounded justification of the purchase. The findings reveal that self-assurance nudges designed to help consumers make better choices have both short-term (high sales) and long-term (few product returns) benefits. Although pressure-driven nudges offer slightly higher short-term benefits (high sales), they eventually engender unfavorable long-term outcomes (high product returns) for consumers and online retailers. Finally, using return-adjusted net sales as performance measures, the authors find that self-assurance-based nudges are as effective in stimulating purchase as those that capitalize on scarcity and social pressure. [ABSTRACT FROM AUTHOR]

Does it pay to appear unbiased in an attention-based economy where bias sells? We study this question in light of increased consumer partisan polarization and biases alongside greater technology usage and partisanship in journalism. Using a game-theoretic framework that captures the essential properties of the online news market, we show that polarization with biases may constrain neutral and partisan news websites' engagement-enhancing strategies differently; and online news providers can strategically exploit consumer perceptions to maximize engagement-driven revenues. Our analysis suggests that neutral news outlets depend on polarization imbalance and perceptions of neutrality. Moreover, increased search costs and consumer bias toward partisan outlets can lessen the echo chamber effect in online news consumption. Our work advances discussions on online news neutrality, providing fresh insights into the "marketplace of ideas" view and source versus content neutrality in the face of increasing affective polarization. [ABSTRACT FROM AUTHOR]

Digitalization has enabled entrepreneurs to adopt digital tools to create opportunities and reach customers in international markets. Yet, the understanding of international digital entrepreneurial marketing in the global marketplace is limited. Drawing on social network theory, the authors investigate how entrepreneurs' social ties and firms' international digital entrepreneurial marketing influence small and medium-sized enterprise (SME) internationalization. Based on multiple case study methodology, the results suggest that entrepreneurs' bonding and bridging ties facilitate different dimensions of international digital entrepreneurial marketing. That further enhances the intensity and geographic scope of SME internationalization. SME internationalization also reinforces entrepreneurs' accumulation of social ties. This study contributes to international marketing research by developing the dimensions of the international digital entrepreneurial marketing concept and exploring its important role in SME internationalization. [ABSTRACT FROM AUTHOR]

From advertisers and marketers to salespeople and leaders, everyone wants to hold attention. They want to make ads, pitches, presentations, and content that captivates audiences and keeps them engaged. But not all content has that effect. What makes some content more engaging? A multimethod investigation combines controlled experiments with natural language processing of 600,000 reading sessions from over 35,000 pieces of content to examine what types of language hold attention and why. Results demonstrate that linguistic features associated with processing ease (e.g., concrete or familiar words) and emotion both play an important role. Rather than simply being driven by valence, though, the effects of emotional language are driven by the degree to which different discrete emotions evoke arousal and uncertainty. Consistent with this idea, anxious, exciting, and hopeful language holds attention while sad language discourages it. Experimental evidence underscores emotional language's causal impact and demonstrates the mediating role of uncertainty and arousal. The findings shed light on what holds attention; illustrate how content creators can generate more impactful content; and, as shown in a stylized simulation, have important societal implications for content recommendation algorithms. [ABSTRACT FROM AUTHOR]

Many marketing communications, from verbal conversations to messaging and content sharing via apps such as Snapchat, limit the number of times people can view content. How do such restrictions affect consumers' information processing? Building on the proposition that people strategically allocate cognitive resources, the authors hypothesize that consumers of content that cannot be viewed repeatedly consider the risk of failing to process it sufficiently and, consequently, allocate more cognitive resources to its processing (e.g., by increasing viewing time). The authors test this hypothesis in ten preregistered online studies (total N = 17,620), an exploratory analysis of eye-tracking data, and a field study on Facebook's advertising platform. Across the studies, they find that making content ephemeral elevates consumers' perceived risk of missing information; consequently, it increases attention allocation, prolongs voluntary viewing time, and magnifies focus on relevant information. These effects have important downstream consequences, including improved content comprehension and recall, enhanced positive attitudes, and increased efficiency of sponsored content placement on social media. Taken together, the findings indicate that marketers can communicate information more effectively by restricting consumers from viewing it again. [ABSTRACT FROM AUTHOR]

The online trading market has been greatly improved by the significance of Cross-Chain (CC) transactions. However, malicious events are the chief threat to offering secure cross-chain transactions; several crypto security models have been executed in the past to enrich the CC transaction process. However, those models cannot provide secure CC data because of malicious harm. So, the current report aimed to implement a novel Elman Neural-based CAST Blockchain Framework (ENbCBF) to gain a secure CC platform. Firstly, the malicious prediction functions were executed to maintain the CC's confidential score. Consequently, the transaction process was begun in the Ethereum blockchain environment. Hence, the planned novel secure CC design is validated in the etherscan Python environment. The User needs to decide the transaction amount types; the Elman neural function continuously afforded the attack recognition process, resulting in less time complexity by avoiding the delay. Hence, the reported high malicious event recognition exactness and less processing time for the transaction and crypto process than conventional studies. [ABSTRACT FROM AUTHOR]

AbstractMost research on Airbnb focuses on the guests’ perspective or the effects of host-guest interaction. This paper explores the way professional and nonprofessional hosts develop relationship marketing with their guests. The results of 30 semi-structured interviews with Portuguese Airbnb hosts show the conscious importance of interactions with guests and customization to generate trust and increase guest satisfaction. The paper shows that the interactivity and functionalities of the Airbnb platform deepens the relationships between hosts and guests. Nonprofessional hosts are those who develop a closer relationship with guests, requiring guidance toward possible advanced electronic relationship marketing tools in the future. [ABSTRACT FROM AUTHOR]

AbstractThere is growing evidence that product introductory information plays a crucial role in online consumer purchase behavior. However, existing researches on the effect of introductory information on individuals’ purchase intention in live-streaming were limited. In this setting, based on the Stimulus-Organism-Response (S-O-R) model, we explored the relationship among introductory information, trust, purchase intention and display uniqueness. It was done by collecting questionnaire survey data from 500 consumers who have participated in live-streaming e-commerce. The results showed that the introductory information in live-streaming e-commerce has a significant positive effect on consumers’ purchase intention through trust. Additionally, the results revealed a significant moderating effect of display uniqueness on the relationship between introductory information and trust. Display uniqueness could significantly and positively moderate the predictive effect of introductory information on trust. Thus, this study will extend the applicability of S-O-R model to further understand the influence mechanism of introductory information on purchase intention and enrich the research in the live-streaming e-commerce. Also, it can enhance the understanding of consumers’ purchase behaviors to optimize the live-streaming system and online marketing tools, thereby helping companies achieve their business goals. [ABSTRACT FROM AUTHOR]

AbstractTensors have broad applications in neuroimaging, data mining, digital marketing, etc. CANDECOMP/PARAFAC (CP) tensor decomposition can effectively reduce the number of parameters to gain dimensionality-reduction and thus plays a key role in tensor regression. However, in CP decomposition, there is uncertainty about which rank to use. In this article, we develop a model averaging method to handle this uncertainty by weighting the estimators from candidate tensor regression models with different ranks. When all candidate models are misspecified, we prove that the model averaging estimator is asymptotically optimal. When correct models are included in the set of candidate models, we prove the consistency of parameters and the convergence of the model averaging weight. Simulations and empirical studies illustrate that the proposed method has superiority over the competition methods and has promising applications. [ABSTRACT FROM AUTHOR]

Issues: Alcohol marketing on social media platforms is pervasive and effective, reaching wide audiences and allowing interaction with users. We know little about the gendered nature of digital alcohol marketing, including how women and men are portrayed, how different genders respond and implications for gender relations. This review aimed to identify how males, females and other genders are targeted and represented in digital alcohol marketing, and how they are encouraged to engage with digital alcohol marketing content. Approach: A narrative synthesis approach was employed. Academic literature and research reports were searched for studies on digital alcohol marketing published within the previous 10 years with a range of methods and designs. We reviewed the studies, extracted data relevant to gender and synthesised findings thematically. Key Findings: The review included 17 articles and 7 reports with a range of designs and methods, including content analyses of digital material, interviews, focus groups and surveys. Our analysis identified three conceptual themes that captured many of the gendered results, namely: (i) leveraging a diversity of idealised femininities; (ii) amplifying hegemonic masculinity; and (iii) infiltrating everyday gendered life. Implications and Conclusion: Alcohol marketing on social media is highly gendered and is designed to embed itself into everyday life in agile ways that reinforce traditional and evolving gendered stereotypes, activities, lifestyles and roles. Gendered engagement strategies are widely used to link alcohol to everyday gendered activities and identities to encourage alcohol purchase and consumption. This marketing normalises alcohol consumption and reproduces harmful gender norms and stereotypes. [ABSTRACT FROM AUTHOR]

Using the situational theory of problem solving (STOPS), this study examines the impact of closed-minded communication in the secondary digital information market in crisis situations where controversial issues about large corporations can unduly deteriorate the relationship between the business and publics. A combination model was constructed to examine the influence of the situational antecedents of STOPS and the conspiracy orientation on selective forfending. An analysis of online survey data (N = 700) revealed the influences of conspiracy orientation and factors other than problem recognition were significant among the factors for problem situations. Publics was subdivided into "non-conspiracy theorists," "conspiracy theorists," and "situational problem solvers" groups with the "conspiracy theorist" group performing selective forfending of business ethics issue information, engaging in the most prominent degree of acquisition and transmission of the information among the groups. [ABSTRACT FROM AUTHOR]

The purpose of this study is to understand the reasons why Japanese higher education institutions show a lack of digital marketing activities. Specifically, we focused on the challenges faced by institutions with management and business faculties when implementing digital marketing. To achieve this purpose, the research invited 167 Japanese higher education institutions to respond to a self-administered online questionnaire followed by semi-structured interviews. 49 valid responses were obtained and then 11 interviews were performed. After analyzing the data collected using text coding, the results indicate the emergence of nine digital marketing enablers and barriers, namely training & knowledge, tools, financial resources & measurement results, human resources, leadership, process, internal public relations, organization strategy and external stakeholders. A comparison between the various factors shows a significant dominance of barriers with respect to enablers, reflecting the concerns of Japanese higher education institutions with respect to digital marketing. In addition, the interviews reveal the existence of four environmental factors which have motivated Japanese higher education institutions to adopt digital marketing. [ABSTRACT FROM AUTHOR]

PurposeMethodology/approachFindingsResearch implicationsPractical implicationsOriginality/value/contributionThis study explores the strategic implications of live-streaming sales and network anchors in China’s e-commerce landscape, particularly focusing on how different types of network anchors influence consumer trust and purchasing decisions.A scenario-based experimental design was employed, utilizing a 2 x 2 factorial structure to analyze the effects of network anchor types (celebrity anchors vs. internet celebrity anchors) and product types (search goods vs. experience goods) on consumer behavior. Data were collected from 500 participants through an online survey, ensuring a robust statistical analysis of the main and interaction effects.The results reveal that celebrity anchors generate significantly higher levels of consumer trust and purchase intention for search goods, while internet celebrity anchors are more effective for experience goods. Trust was found to play a partial mediating role in these relationships, particularly for experience goods.The study contributes to the existing literature by integrating traditional endorsement theories with the modern context of live streaming, offering new insights into the differential impacts of network anchor types across various product categories. It also highlights the need for a nuanced understanding of consumer trust in digital marketplaces.Marketers and online enterprises can leverage these findings to optimize their live-streaming strategies by aligning the choice of network anchors with the specific characteristics of the products being promoted. This strategic alignment can enhance consumer engagement, trust, and ultimately, purchase intentions.This research advances the theoretical discourse on digital marketing by elucidating the complex interplay between network anchor types, product characteristics, and consumer trust. It offers a comprehensive framework for understanding and optimizing live-streaming sales strategies in the context of China’s rapidly evolving e-commerce environment. [ABSTRACT FROM AUTHOR]

The financial services industry has undergone a massive transformation in the contemporary disruptive, volatile, uncertain digital age. The study aimed To discuss the role of customer satisfaction and experience in financial services marketing in the digital world, To provide a glimpse of cyber security aspects in financial services, To give an overview of the concept of sustainable finance, To discuss the emerging sustainability aspects evolving in the finance industry and To present a summary of industry-specific initiatives to promote sustainability. The data has been collected as review papers and shown When it comes to financial services marketing in the digital world, the conversion of traditional marketing to digital marketing has forced the banks and financial services players to perceive the relative importance of customer experience to sustain in a highly disruptive, transformational, and competitive digital era. Earning customer trust and loyalty by addressing security and sustainability issues and adapting to the latest technologies is the prime focus for key financial service players. The traditional product-centric marketing strategy is outdated; the focus is now on a customer-focused marketing strategy. The current paper provides an overview of the financial services industry in the digital era, including the opportunities, challenges, and recent trends in the industry. The result emerging cyber security threats, sustainability risks, and related aspects of the financial services industry are highlighted. Significant sustainability risks faced by the finance sector in contemporary times and the industrial initiatives to promote sustainability in the finance industry have been discussed. The relevance of the "sustainable finance" theme in a digitalized world is highlighted. The importance of sustainability assurance reporting is concerned. [ABSTRACT FROM AUTHOR]

Copyright of International Journal of Professional Business Review (JPBReview) is the property of Open Access Publications LLC and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Purpose: The research aims to investigate the changing skills required for international entrepreneurship (IE) and the awareness of these skills among students and professionals in four European countries. The study intends to investigate students' and professionals' perceptions of entrepreneurial skills and the potential for educational programs to improve their awareness of these skills. Design/methodology/approach: This quantitative cross-sectional analysis uses an online questionnaire to collect data from 75 university students and 75 entrepreneurs in four European countries. Several tests validate the data, and Cronbach's alpha succeeded in measuring internal consistency. The results showed differences in the perception of skills between students and entrepreneurs. Findings: Entrepreneurs had developed all competencies except access to finance, while students had lower perceptions of their skills, except for collaboration. Students needed to improve significantly in access to finance, business planning, financial skills, knowledge of the labour market and digital marketing. Practitioners only required significant improvement in access to finance and digital marketing. Practical implications: Education programs should fit the needs of different groups: a broader program for students and more specific courses on access to finance and digital marketing for practitioners. Originality/value: The present research's original feature highlights the need to monitor and adapt to the constantly changing skills for IE and the importance of hard and soft skills. The paper provides insights into the subject's awareness and perceived standard, with reflections for policymakers and practitioners. [ABSTRACT FROM AUTHOR]

The affordances offered by digital platforms may support the formation and maintenance of moralized markets – defined as markets that are undergirded with explicit moral principles that guide the interactions between market actors. In this paper, we draw on key tenets from recent advances in affordance theory, identifying social media platform affordances that support the moralization of digital markets. We develop insights based on qualitative data from the context of Norwegian digital local food markets, with focus on the role of digital affordances. We theorize particular 'moral affordances' that matter in the moralization of markets. We conclude by considering the possible outcomes that the increasing use of digital platforms may have for the moralization of contemporary markets. [ABSTRACT FROM AUTHOR]

Purpose: Consumer culture is promoting immediate gratification, and the rise of digital financial services is increasing the risk of indebtedness while debt reduces well-being and affects mental health. The authors assess the effects of consumer information provision, debt literacy, chronic debt and attitudes toward debt on the intent to purchase on credit. Design/methodology/approach: An online survey including an experiment with a credit offer vignette was conducted in a representative sample of Estonia (n = 1204). Treatment conditions depicted either the total cost and duration of the credit agreement or the annual percentage rate. Findings: Receiving modified information resulted in a 26 to 30 percentage points decrease in propensity to purchase on credit. Purchasing on credit was associated with attitudes towards credit and chronic debt, but not with debt literacy. Research limitations/implications: The findings reveal large effects of information provision and highlight the limited effects of debt literacy on credit decisions. Limitations may emerge from differences in financial regulation across countries. Practical implications: The authors' results highlight the importance of applying behavioural insights in consumer credit information provision, both in the financial sector and policy. Testing the messages allows having evidence-based solutions that promote responsible purchasing on credit. Originality/value: The findings call for changes in credit information provision requirements. Their effect is significantly larger compared to the literature, emphasizing the role of credit information provision in less regulated online markets. [ABSTRACT FROM AUTHOR]

Purpose: Strategic alliances play a key role in a company's growth strategy. They are an alternative to the organic option of creating a new company from scratch and a less risky option than conducting a merger or an acquisition. For five years, most recently in 2022, the results of PwC's 22nd Annual CEO Survey have shown that 40% of U.S. CEOs plan to enter into a new strategic alliance or joint venture to boost their company's growth or profitability in the coming year. These operations demand a high level of trust, collaboration and equitable risk-sharing, as well as autonomy granted to both firms. Through an in-depth case study, this study aims to reveal how an alliance was formed between two companies, navigating between entrepreneurial experience and the co-construction of a network to share a technological tool. Design/methodology/approach: The author conducted several interviews with one of the founders of Beta France, and the author had access to a large amount of information on the launch of the entrepreneurial project. Findings: The author presents the reasons for Beta France to join a network of alliances rather than entering into a joint venture. In doing so, the author emphasizes the importance of independence between actors as a key element triggering innovation. Originality/value: This study points out how a fintech startup opens up perspectives for new digital market participants. The author lists the risks that CEOs joining an alliance must be aware of, and the author details how to avoid falling into an asymmetrical alliance by keeping a center of expertise that cannot be duplicated by other partners. [ABSTRACT FROM AUTHOR]

Phenibut is a gamma aminobutyric acid derivative with activity at γ‐aminobutyric acid (GABA)B, A and β‐phenethylamine receptors. It was developed as a drug in the former Soviet Union to overcome anxiety and improve cognitive function in military personnel. In the last decade, it has made inroads into the European and U.S. markets, being marketed for purported nootropic properties. Here, we summarize the current knowledge on phenibut, its toxicology, pharmacology, adverse health effects, and patterns of use. Publications in peer‐reviewed journals were searched in PubMed, Web of Science, and Google Scholar databases. Available literature points to adverse side effects associated with intoxication, withdrawal, and addiction to phenibut. Some of these effects can be life‐threatening, requiring hospitalization and therapeutic interventions. Supportive efforts are often complicated by a lack of knowledge regarding phenibut's toxicology and pharmacology. Ingestion of phenibut was often associated with concomitant use of other substances of abuse. As control over its online marketing seems unrealistic, current efforts need to be focused on the addition of phenibut to current drug screening tests and the development of generally accepted treatment strategies for phenibut‐associated toxicities. [ABSTRACT FROM AUTHOR]

Breastfeeding rates in Vietnam, and globally, remain suboptimal. A major contributor to this is the aggressive marketing of commercial milk formulas (CMF), mainly through online media. The Vietnamese Government has implemented legal measures to limit CMF marketing, but these have been difficult to enforce, because of complex online environments. We aimed to quantify the extent and nature of online violations and contradictions in various Vietnamese laws related CMF marketing over 12 months in 2022. Using a cross‐sectional study design, we used an artificial intelligence‐enabled virtual violations detector (VIVID) to monitor official websites and social media pages of 25 breastmilk substitute (BMS) merchandise and distributors, every day for 12 months in 2022. Data were summarised descriptively. We detected more than 3000 online advertisements that violated or contradicted the intent of Vietnamese laws, involving almost 7000 violations of various articles within these laws (average 9.5 violations per day). More than 700 detections were related to CMF products being registered as “supplementary foods” or similar, thereby circumventing Vietnamese CMF marketing laws, because they are not registered as “BMS products. We demonstrate the need to strengthen the design, monitoring and enforcement of existing Vietnamese laws to eliminate mothers” exposure to the exploitative digital marketing of CMF. By turning a highly resource‐intensive task into one that is, automated requiring substantially less resources, our study represents the most comprehensive in Vietnam and internationally on the extent and nature of the online marketing of BMS. VIVID can be applied worldwide to hold industry accountable for the inappropriate marketing of CMF. [ABSTRACT FROM AUTHOR]

Copyright of Environmental & Social Management Journal / Revista de Gestão Social e Ambiental is the property of Environmental & Social Management Journal and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

In today's competitive digital landscape, banking firms must leverage qualitative and quantitative analysis to enhance their website interfaces, ensuring they meet user needs and expectations. By combining detailed user feedback with data-driven insights, banks can create more intuitive and engaging online experiences, ultimately driving customer satisfaction and loyalty. Thus, the need for website customer behavior analysis to evaluate its interface is critical. This study focused on the five biggest banking firms and collected big data from their websites. Statistical analysis was followed to validate findings and ensure the reliability of the results. At the same time, agent-based modeling (ABM) and System Dynamics (SD) were utilized to simulate user behavior, thereby allowing for the prediction of responses to interface changes and the optimization of their website, and to obtain a comprehensive understanding of user behavior, thereby enabling banking firms to create more intuitive and user-friendly website interfaces. This interdisciplinary approach found that various website analytical metrics, such as organic and paid traffic costs, referral domains, and email sources, tend to impact banking firms' purchase conversion, display ads, organic traffic, and bounce rate. Moreover, these insights into banking firms' website visibility, combined with the behavioral data of the neuromarketing study, indicate specific areas for their website interface and performance improvement. [ABSTRACT FROM AUTHOR]

Biodiversity offsetting, a conservation approach to offset loss of habitat and ecosystem services, has been widely accepted and implemented in different legislative frameworks around the globe. I assigned sentiment scores (from −3 [very negative] to +3 [very positive]) to online news articles to examine public sentiment toward offsetting. I identified 86 pertinent articles published from 2013 to 2023 by web scraping online media outlets through keywords. I examined article content based on topics commonly associated in scientific literature with offsetting, such as risks or financial aspects. Most articles were from Australia (44%), 16% were from the United Kingdom, and 5% were from Colombia and Madagascar. Three distinct groups covered finances (n = 47), species, and social impacts of offsetting (n = 23) and offsetting frameworks (n = 16). Articles covering monetary and finance aspects had a lower predicted sentiment score (−0.72, 95% CI −0.98 to −0.47) than articles that covered new, alternative offsetting forms (−0.15, 95% CI −0.46 to 0.17), such as mitigation banking and credits. In articles focused on charismatic species and loss of livelihood, offsetting risk and social issues were associated with low sentiment scores (<−0.85). Sentiment scores were high for articles on offsetting at a multicountry or global scale (0.47, 95% CI −0.06 to 0.99), and scores were the lowest in Australia (−1.03, 95% CI −1.36 to −0.70). Public sentiment based on media articles was generally negative toward offsetting, and many of the ecological and methodological issues and risks were reflected in the articles, but mitigation measures as a prerequisite to offsetting were mentioned in only 18% of all articles. With the seemingly high public interest in conservation and hence offsetting, it will be imperative to expand the current breadth of information about offsetting that is being communicated or made available to the public. [ABSTRACT FROM AUTHOR]

In 25 years, research on reputation-based online markets has produced robust evidence on the existence of the so-called reputation effect, that is the positive relation between online traders' reputations and these traders' market success in terms of sales and prices. However, there is an ongoing debate on what the size of the reputation effect means. We argue that the rate of truthful feedback that traders leave after completed transactions is negatively related to the size of the reputation effect. The higher the rate of truthful feedback, the quicker will untrustworthy traders be screened and disincentivized to enter the market. With mostly trustworthy traders entering the market, buyers will demand smaller price discounts from market entrants without a good reputation. We test this mechanism empirically in two laboratory experiments. In both experiments, we systematically vary the probability with which information about sellers' behavior in an economic trust game is recorded and shown to future interaction partners of these sellers. In the second experiment, we introduce competition among sellers by allowing buyers to choose one of two sellers in each interaction. We find that sellers give discounts to buyers to build or repair their reputation and that sellers who give discounts or have a good reputation are trusted more. However, we do not find support for our hypothesis that a higher feedback rate significantly decreases sellers' propensity to give discounts. We argue and show in exploratory analyses that this is likely due to the high level of unconditional trust buyers exhibit towards sellers without a reputation. Yet, seller competition increases the propensity to offer discounts among sellers without a reputation the most. [ABSTRACT FROM AUTHOR]

As the online market grows rapidly, people are relying more on product review when they purchase the product. Hence, many companies and researchers are interested in analyzing product review which essentially a text data. In the current literature, it is common to use only text analysis tools to analyze text dataset. But in our work, we propose a method that utilizes both text analysis method such as topic modeling and statistical network model to build network among individuals and find interesting communities. We introduce a promising framework that incorporates topic modeling technique to define the edges among the individuals and form a network and uses stochastic blockmodels (SBM) to find the communities. The power of our proposed method is demonstrated in real-world application to Amazon product review dataset. [ABSTRACT FROM AUTHOR]

Digital market regulations respond to technological changes and global dynamics, but also to how political actors shape markets. Focusing on the Digital Markets Act, this article explains the EU's marketcraft as the result of a struggle in the policy field between political actors promoting competing economic ideas in a rapidly evolving technological and geopolitical context. We show that significant discursive and policy change in digital market governance has occurred because of shifting coalitions between three constellations of actors, which we call market-correctors, market-busters, and market-directors. Tracking the ongoing campaign to challenge Big Tech and define the meaning of digital sovereignty, we argue that market-directors have ushered in potentially comprehensive policy change. [ABSTRACT FROM AUTHOR]

This paper fully considers the influence of the government, platforms, drivers and passengers on the regulation of online car-hailing market, and constructs an evolutionary game model of four parties. Then, the strategic stability of evolutionary game model is analyzed. Eleven strategies satisfying the stability conditions are obtained. Finally, the simulation verify the results of analysis. The simulation shows that parties' decisions will be changed by the strength of the initial willingness. When the rewards and punishments increase, the self-restraint ability of the platform and the drivers can be strengthened. And then, by analyzing the managerial cost, this paper finds that reducing cost can accelerate the system to the stable state. Based on this, the paper puts forward relevant policy suggestions to promote the regulation of online car-hailing market. [ABSTRACT FROM AUTHOR]

Copyright of Journal of Higher Education / Yüksekögretim Dergisi is the property of Deomed Publishing and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

This research aims to identify marketing communication channels used to develop social media marketing plans and appropriate implementation steps by d'Emmerick Hotel Salatiga, types and forms of content, and techniques for reaching hotel customer groups through conventional and digital social media marketing channels in the most efficient way. This research is a qualitative descriptive study. The results of the analysis show that the company has used conventional and digital marketing models, especially during and after the pandemic. Digital marketing media during and after the pandemic are more widely used, including the use of official websites, Facebook, Instagram, and TikTok, while YouTube was initially used but now prefers TikTok. Apart from that, WhatsApp is also used for personal relationships. The results of the SOSTAC analysis show that there is a development in the use of social media, especially Instagram, which has a high following, which allows for a real increase in site visits. [ABSTRACT FROM AUTHOR]

In the context of the COVID-19 pandemic, utilizing the potential of online markets to sell products has become increasingly important for creating competitive advantages and ensuring the growth and survival of businesses. The pandemic has disrupted traditional business practices, and with social distancing measures in place, consumers have turned to online channels to meet their needs. As a result, businesses that have adapted quickly to online markets have been able to maintain their customer base and revenue streams. Thus, considering the potential of online markets is of utmost importance in the current pandemic situation. In this regard, the present research aims to provide a practical framework for creating a green and sustainable closed-loop supply chain network (SCLSCN), including the integration of online markets, to assist managers in making decisions that support economic, environmental, and social goals. Accordingly, a multi-objective mixed integer linear programming (MOMILP) optimization model was designed under uncertain demand and disruption caused by natural disasters in Iran's home appliance industry. The study also considered changes in the capacities of online and marketplace sales channels, revealing a significant reduction in costs at each stage. The results show that the increase in demand has a direct impact on the production level, warehousing, and transportation costs, leading to social impacts on the model. However, the current system cannot handle an increase in demand of more than 20%, requiring managers to make decisions to increase production capacity or build new factories. Thus, the study highlights the importance of considering online markets as a means to adapt to disruptions caused by the pandemic and maintain a competitive edge. [ABSTRACT FROM AUTHOR]

Copyright of Journal of Community Service & Empowerment is the property of Journal of Community Service & Empowerment and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Journal of Community Service & Empowerment is the property of Journal of Community Service & Empowerment and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Online purchasing transactions are rather complicated due to minimal physical interaction. Uncertainty in the condition of goods received and fraud transactions, product delivered not as agreed, unconfirmed cancellation, and goods not sent. All of these things caused to consumer distrust. Nowadays online transactions are increasingly enlivened by the presence of social media which provides e-commerce functions. It is called a social commerce construct as a medium for interaction in purchasing products by consumers which are argued for being able to increase consumer trust and purchase intentions. Based on this, the study aims to investigate the influence of social commerce constructs on social shopping intention through consumer trust in social platform TikTok. The data was collected from TikTok users who had made purchases via TikTok within the past year, and tested using path analysis. The results reveals that the social commerce construct has a direct effect on consumer trust and social shopping intention, consumer trust has a direct effect on social shopping intention, and the social commerce construct has an indirect effect on social shopping intention through consumer trust. It is believed that the output of this study will enrich information for digital marketers and online sellers for their strategies. [ABSTRACT FROM AUTHOR]

In order to enhance marketing efforts and improve the performance of marketing campaigns, the effectiveness of language generation models needs to be evaluated. This study examines the performance of large language models (LLMs), namely GPT-3.5, PaLM 2, and bidirectional encoder representations from transformers (BERT), in generating email subjects for advertising campaigns. By comparing their results, the authors evaluate the efficacy of these models in enhancing marketing efforts. The objective is to explore how LLMs contribute to creating compelling email subject lines and improving opening rates and campaign performance, which gives us an insight into the impact of these models in digital marketing. In this paper, the authors first go over the different types of language models and the differences between them, before giving an overview of the most popular ones that will be used in the study, such as GPT-3.5, PaLM 2, and BERT. This study assesses the relevance, engagement, and uniqueness of GPT-3.5, PaLM 2, and BERT by training and fine-tuning them on marketing texts. The findings provide insights into the major positive impact of artificial intelligence (AI) on digital marketing, enabling informed decision-making for AI-driven email marketing strategies. [ABSTRACT FROM AUTHOR]

The DMA aims to ensure fairness and contestability in digital markets by imposing ex-ante obligations to designated gatekeepers. Enforcement of the regime was entrusted to the Commission and the procedure mirrors the antitrust regime. However, the designers of the Regulation opted to exclude a role for the Hearing Officer from market investigation proceedings. The Hearing Officer is an independent Commission Official whose main role is to safeguard the undertakings' procedural rights and rights of defence, decide on procedural disputes, and organize oral hearings. Despite some criticisms to the limited extent of their powers, the Hearing Officer fulfils an important role in competition proceedings. Exclusion of their competence from the DMA procedure may result in an increase to the Commission's decisional powers, reduce public trust, lower the quality of the procedure, and deprive it of the valuable oral hearing option. [ABSTRACT FROM AUTHOR]

Copyright of Cuadernos del Centro de Estudios de Diseño y Comunicación is the property of Cuadernos del Centro de Estudios de Diseno y Comunicacion and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Revista Foco (Interdisciplinary Studies Journal) is the property of Revista Foco and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The Tiktok application is widely used by people to create and do business in Indonesia. The TikTok account @jihannnpp actively provides information about culinary places and food snacks in Cirebon. The purpose of this study is to find out the digital marketing techniques used by @jihannnpp Tiktok accounts. This study uses a qualitative method using data collection techniques. The data collection techniques used by the researcher are observation, interviews and documentation. The results of the research obtained through the Tiktok account @jihannnpp utilize digital marketing methods, namely digital marketing techniques, namely advertising techniques, hashtag techniques, promotion techniques, review techniques and distinctive characteristics. The results of advertising techniques to provide information, hashtag techniques to provide information, promotional techniques to introduce products and persuade followers and non-followers, review techniques to give reviews or assessments of the purchase consideration of a product, and characteristics on Tiktok accounts @jihannnpp to brand their character with the characteristic word "camatmam" [ABSTRACT FROM AUTHOR]

Digital marketing is a highly functional marketing method that enables businesses to reach customers using the internet and smart devices quickly and effectively. The speed of digital marketing in reaching consumers and its superiority in mobilising them can bring many risks for campaign producers. The content of the campaign, the technical management of posting and the management of the campaign celebrity, if any, can lead campaigns to failure and cause customer loss. At this point, it is vital to anticipate the risks that may cause the brand's digital marketing campaign to fail. This is a pioneering study that examines the failure of digital marketing campaigns from a risk analysis perspective. For the risk analysis of digital marketing campaigns, the Failure Mode and Effects Analysis (FMEA) method, which enables comprehensive risk analysis with expert opinions in problem areas where expert opinions are required by nature, and fuzzy logic, which quantifies the ambiguity in the expert opinions required for analysis and enables more effective results to be achieved, were used. Within the scope of the methodology, the elements of failure were identified through a literature review and 28 unsuccessful digital marketing campaigns accessed online, followed by evaluations of the failures through expert judgements and fuzzy logic. According to the findings of the study, the riskiest elements that push digital marketing campaigns to failure were found to be content-related racism, beauty/perception of perfection, sexism, violence/terrorism and political elements, and it was concluded that these failures have the potential to lose the most customers. [ABSTRACT FROM AUTHOR]

The article talks about the African viral dance (AVD) trends. Topics include the importance of AVD videos as a medium for Africans to assert themselves on the Internet, its popularity than the official song it originally meant to promote such as the "Gwara gwara" by DJ Bongz that yields dance clips with million views than the official release, a background on the rise of Afrobeats music, the tactics of digital embodiment in AVD, and a social media controversy surrounding AVDs in 2010.

A digital marketing strategy using humorous gimmicks can steal the company's attention because it attracts the audience's attention and can increase brand awareness of a Pocari Sweat product. Aiming to find out what marketing strategies can be used on social media and whether digital marketing strategies using humorous gimmicks can grow brand awareness of a product, this research uses a descriptive qualitative method using theory from Dentsu; in this theory, there is the AISAS model, namely (Attention, Interest, Search, Action, Share). The research results show that a marketing strategy using humorous gimmicks can provide added value to brand awareness because it has a strong appeal in the eyes of the audience and can entertain the audience. The clever gimmick content strategy used by Fadil Jaidi has proven to be an effective digital marketing strategy that impacts brand awareness of a product. From informants' responses and netizen comments on his Instagram account, the audience does not see endorsement advertising content because of the interest built through the humorous gimmick presented. The content created by Fadil Jaidi has also successfully increased the audience's buying interest, thus influencing the social media of brands or products that Fadil Jaidi collaborates with. [ABSTRACT FROM AUTHOR]

Cryptomarkets—online markets for illegal goods—have revolutionized the illegal drug trade, constituting about 10% of all drug trades and attracting users to a greater variety of and more addictive substances than available in offline drug markets. This review introduces the burgeoning area of sociology research on illegal cryptomarkets, particularly in the realm of drug trade. We emphasize the expanding role of illicit online trade and its relevance for understanding broader exchange challenges encountered in all illegal trade settings. Examining the effects of online illegal trade on consumption and supply-side policing, we also discuss the harm and potential benefits of moving drug exchange from offline to online markets. We argue for a network perspective's efficacy in this research domain, emphasizing its relevance in assessing trade and discussion networks, technical innovation, and market evolution and vulnerabilities. Concluding, we outline future research areas, including market culture, failure, and the impact of online illegal trade on stratification. [ABSTRACT FROM AUTHOR]

We investigate two novel predictors of review helpfulness: grammatical classes of words, such as verbs and articles, and the arrays they form, or syntax. Patterns of grammar and syntax are known to co-occur with speech varieties that affect communication outcomes. However, measuring text syntax can be methodologically challenging. To address this, we analyze ordered word positions within reviews rather than full texts and look for text segments where the diversity of unique words and classes of words peaks. We find that the five-word segment at the beginning of a review, which we call the opening, exhibits these characteristics. Through statistical modeling and content analyses, we show that grammar and syntax classes in the opening predict review helpfulness and co-occur with specific clusters of words in the full text. Additionally, experimental studies provide evidence that the opening does not work in isolation, supporting the assumption that consumers read reviews in full. These findings may help to simplify online review analyses and inform future research agendas on consumer reviews. [ABSTRACT FROM AUTHOR]

The article offers a comprehensive analysis of the Digital Single Market Directive of the European Union, with a specific emphasis on Article 17. The Directive aims to achieve the objectives of unifying copyright laws throughout the European Union while striking a balance between the interests of copyright owners and the rights of internet users. An in-depth analysis is conducted on the intricacies of implementing Article 17, its ramifications on fundamental rights, and its influence on the digital economy in Europe. The study also examines the various approaches used to implement the Directive in European Union member states and the legal debates it has sparked, therefore enhancing the comprehension of the digital copyright framework in the European Union. [ABSTRACT FROM AUTHOR]