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The article explores the importance and relevance of PR strategies in the contemporary theater environment. It examines the approaches and tools theaters can use to attract, retain, and engage with audiences in an era of rapidly changing technologies and cultural trends. The article reveals the importance of analyzing the need to understand the target audience and studying its expectations for further developing individual strategies. The article explores approaches to using social networks and the Internet for active audience interaction, particularly through regular publications, video content, and interaction in the virtual environment. The article examines the importance of organizing events and participating in festivals to attract attention and build a positive image of the theater. Particular attention is paid to content marketing and the creation of interesting and informative material that broadens the audience's understanding of theater art. Partnerships and cooperation with the media are analyzed as a strategy to increase the reach and interest in theater performances. In addition, innovations and technologies, such as virtual reality, can make theater experiences more immersive and accessible to different groups of viewers. All aspects are considered in the context of the importance of adaptation of theaters to modern challenges, including changes in consumer habits and rapidly changing cultural trends. The study's findings emphasize that theater PR must be flexible, innovative, and open to experimentation in today's world. An important role is played by constant study of the audience and adaptation to its changing preferences and behavior. Thus, theaters will be able to survive and thrive, actively developing their connection with the audience in the era of digitalization and global changes.

The development of digital reality sets the task of studying the thinking styles and strategies of working with information of higher school students. The style of thinking is understood by the authors as a kind of combination of thinking functions aimed at the perception, analysis and processing of information. The aim of the research is to study the features of students' thinking styles and strategies of their informational behaviour in the context of Internet interaction. The study was carried out using the author's questionnaire 'Style of thinking', the methodology 'Strategies of informational behaviour' (Abakumova, Grishina, and Zvezdina 2022). The sample included 115 students of both genders aged 18–21 years. The study was conducted on the basis of Kalmyk State University (Elista, Kalmykia, Russia). Groups of students with dominant styles of thinking were identified. It was shown that the severity and ratio of informational behaviour strategies differs among students with different dominant thinking styles. Significant relationships between the styles of thinking and strategies of informational behaviour of students were revealed. Thinking styles and strategies of information behaviour of students have significant relationships. [ABSTRACT FROM AUTHOR]

The article highlights the structural and functional features of political communication as a process of communicative interaction in the political sphere in the conditions of modern social development. It was determined that political communication is a communicative process of mutual exchange of political information and broadcasting of political discourse among political subjects, state administration bodies, civil society, aimed at achieving consensus in making political and managerial decisions, legitimizing power and maintaining the stability of the democratic political system through means mass communication, Internet social networks, informal contacts, etc. The leading functions of political communication in terms of its structural elements are distinguished: 1) subjects of political communication: citizens, state authorities and management, political parties, movements and associations, civil society institutions, associations and groups of users of social networks on the Internet etc; 2) feedback between the subjects of political communication, acting as a communicative interaction that takes on different forms of information exchange; 3) information message as a relevant political discourse; 4) channels and means of information transmission and two-way communication between subjects of political communication. [ABSTRACT FROM AUTHOR]

Статья посвящена проблемам коммуникации в Интернет-пространстве. Использован метод многокомпонентного изучение вербальной агрессии. Авторы, используя теорию речевых актов, выделяют три типа стратегии ведения письменных диалогов агрессивной направленности и опираясь на достижения прагматики, показывают, какие стратегии ведения диалога позволяют минимизировать конфликтные ситуации общения, а какие, наоборот, выступают в качестве катализатора вербального конфликта. Проанализирован большой пласт диалогических единств с агрессивной семантической структурой и применением обсценнной лексики. Выдвигаются предположения, касающиеся внедрения схемы нивелирования вербальных конфликтов на просторе Интернет-дискурса.

In this article, the author raises the problems of countering cyberbullying against children. Minors are active users of various communication Internet networks. Today, children's leading communication and socialization processes are moving to the Internet space, where they can hide their identity behind fictional avatars - anonymous masks. In many ways, this possibility of hiding your identity and sending anonymous messages increases the level of aggression in communication. Bullying in the Internet space manifests itself in the form of insults and the spread of slanderous rumours. Children who have become victims of bullying receive severe mental trauma and hard going through exclusion from society of their peers. Inattention to the problem of cyberbullying on the part of adults and failure to provide timely assistance and support can lead to severe consequences such as the suicide of a child. Prevention of bullying and cyberbullying, elimination of the contributing causes and conditions, bringing to justice those responsible in case of committing acts that violate the law – all this requires combining the actions of psychologists, representatives of law enforcement agencies, educational and other social organizations, parents and legal guardians of minors. Abroad, where the problem of bullying has long been recognized, there are specialized programs to counteract this negative phenomenon. The author refers to the results of such programs, examines foreign experts' research, and draws conclusions about the motives of aggressive behaviour and specific types of bullying. Based on the analysis, the author substantiates his proposals on ways to counter cyberbullying against children and improve law enforcement activities aimed at ensuring children's information security.

Being one of the most tragic pages in the history of Russia, World War II left a colossal mark in the memory of the Russian people, combining such conflicting feelings as grief over irreparable losses and the joy of victory. The article is devoted to the most modern forms of preserving the memory of the events of the Great Patriotic War in the modern Russian Internet space. Using statistical data of user activity on the Internet in 2022, the author examines the most popular social networks operating in the Russian Federation and analyzes current trends in the development of modern commemoration practices and ways of forming and preserving collective memory. In particular, the article discusses such Internet platforms as VKontakte and Yandex Zen, where there is significant user activity in maintaining various communities and channels dedicated to the history of the Great Patriotic War, as well as the so-called phenomenon of the mass “flash mob” of Victory Day. The article uses the approaches of the concept of historical memory, which makes it possible to comprehend the trends in the forms and practices of preserving the historical memory of the feat of the Russian people in the space of social networks. The author comes to the conclusion that the growing role and importance of the Internet and social networks in the life of modern society contribute to the fact that in the foreseeable future these resources will become the richest, if not the main, sources of information on the collective historical memory of the Great Patriotic War, as well as space for formation of new commemorative practices.

The article reveals the problems of the information space of Kazakhstan, which is undergoing significant changes related both to the political events that have recently occurred in the world and to the rapid development and widespread use of new Internet technologies. Today, the telecommunications services sector is one of the main directions of the economy, on the effective operation of which the functioning and coordinated work of all state systems depend. The development of the telecommunications services sector is not only a key factor of economic growth but also a necessary condition for the development of the country’s economy in the context of globalization. The purpose of the study is to analyze the data of the main agents of the information environment, the level of development of the subjects of the telecommunications sector and to determine the main trends in the development of the Internet space. The methodological basis of the study was made by general scientific methods of economic, statistical, logical, and analytical analysis, the system method, synthesis. Based on the conducted research, it turns out that the development of the information environment is an intersectoral, interdepartmental, and state task that requires coordination of the actions of many participants in this process. The influence of the information environment on the business community of the country and the economy of Kazakhstan has increased and requires an understanding of the trajectories of its development. The interest to researchers of the information environment and business practitioners interested in the market of Kazakhstan.

For modern universities, social media is a competitive environment and a platform to increase their brand awareness in global and national rankings and promote educational, scientific and innovative services to a social media audience using marketing tools. The positioning of a modern university in social media is an activity focused on presenting the university and its services in the most advantageous way, popularising science. The aim of the study is to examine global trends in the positioning and digital transformation of university media activity in social media based on open statistical data. The authors analysed university presence indices in eight social networks (VK, Instagram, Facebook, YouTube, Telegram, Twitter, OK, Tik-Tok) of universities from the top 10 media activity rankings (2021), taking into account the specifics of each social network. The universities with the maximum media presence in each social network are highlighted. It is noted that a prominent presence on social media is based on working on the university’s positive media image and implementing global media positioning trends into strategic development. Two different strategies for positioning in the media space have been detected, and social networks with great potential for positioning higher education institutions in terms of age and the market segment capacity they cover are noted. The study can be useful to sociologists, economists, marketing experts and university professors.

National and world news is constantly accompanied by inter-group dramas which are permeated by the dynamics of language use and attitudes. Conflicts can arise between the state insisting on an official language and the family and community who may support the preservation or revitalisation of heritage languages. Kazakhstan is an example of how languages (official Kazakh, the language of communication Russian and international English) coexist peacefully. Language policy and planning depend on the ability and willingness of individual members of the speech community to adopt a language. Language planning is often seen as a top-down, government-controlled activity. This paper shows that language planning can also be carried out from below. Here, we analyze the main initiatives of grassroots movements in promoting the status of the Kazakh language and the emergence of new bottom-up approaches facilitated by the Internet and present sociolinguistic survey results regarding the roles, importance and prestige of languages for the people of Kazakhstan. The focus of the study reported in this article is to monitor the transformative character of bottom-up approaches to language-policy study in Kazakhstan. [ABSTRACT FROM AUTHOR]

The spatiality of the Internet is a complex phenomenon presupposing a wide range of ideas: that there are different environments which can be characterized, that there are subjects moving within them, that these spaces are being employed for certain ends by their users, and much more. However, various spatial descriptions of the Internet most of the time observe it as a part of a larger spatial architecture, not as a spatial architecture itself. This paper employs radical concept creation machinery conceptualized by Gilles Deleuze and Félix Guattari in What Is Philosophy? (first published in 1991), principles of paralogistic thinking proposed by Jean- François Lyotard and divergent thinking methods, finally arriving at a new conceptualization of the Internet space as the meteorological pressure system. This is an invitation to see the Internet and movements occurring within it from a new perspective: where temperatures rise and drop, winds blow and dissipate, fogs come and go; where limits of spatial characteristics are forming different climates; where each part affects the whole, and can potentially bring out various chain reactions. Such a conceptual system opens up the possibility to see the Internet as a coherent spatial structure, filled with becomings and intricate relationships. [ABSTRACT FROM AUTHOR]

Copyright of Journal of Philosophy, Culture & Political Science is the property of Al-Farabi Kazakh National University and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The article demonstrates that information and communication technologies, which are actively implemented in modern life, have no analogues in the past. Reality, characterized by the concept of "cyberspace", has become one of the main factors of socio-cultural reality, a special living environment with which all spheres of public life are connected - economic, social, political, spiritual. Modernity is characterized by the emergence of electronic virtual reality, which significantly changes the language, bringing in new elements of communication. Today, the Internet in some way is a global information space that unites all existing telecommunications and information networks. It is stated that the formation of global information networks has become a direct consequence of computer technology, so the global information space is primarily cybernetic (computer) in nature. The question is raised about the spatial and temporal characteristics of virtual reality and their ontological substantiation, because cyberspace presupposes the existence of a certain world, characterized by the length and metrics represented in consciousness. The thesis about the sociality of cyberspace is substantiated. It is shown that cyberspace is artificially maintained and developed by real space, so it is concluded that it is impossible and inexpedient to study it as an independent phenomenon. [ABSTRACT FROM AUTHOR]

The global network in the modern world has a great impact on the development of all spheres of society. Today, many practices are implemented in the virtual space, which until recently could only exist in the real world. Over the past few years, the blog has become one of the most popular formats for constructing virtual communication with other users. The purpose of the study is to identify the characteristics of bloggers, their profiles, as a new subject of the virtual space and as professionals. Research methods: as a research method, a questionnaire survey was used as a method of collecting information, which allows us to identify the features of virtual communication phenomenon and the personality features of professional bloggers. Research results: the article considers the features of bloggers professional identity, establishes the origin and essential features of professional blogging phenomenon. The novelty and originality of the research lies in the fact that for the first time the phenomenon of communication in the Internet space is considered. The following qualities of a blogger are considered: adequacy, creativity, sociability, stress tolerance, responsibility, honesty to the audience, usefulness, diligence, professionalism. It is revealed that one of the main requirements for bloggers is their ability to express their thoughts clearly. It is determined that the more a blog is maintained, the more carefully bloggers work through the texts, build a publication plan, think about what and why to post, and determine the timing for publications. The pros and cons of blogging have been proven. The advantages include freedom, doing what you like; self-realization; new acquaintances; demand; promotion of your activities; popularity. Among the disadvantages of blogging as a profession were: lack of consistency, no guaranteed earnings; high competitiveness; working hours; public criticism, public discussion of your activities; no obvious career growth; condemnation from the older generation; in the absence of the Internet, it will not be possible to blog. The criteria of a professional blogger are defined as follows: the regularity of publications; a certain topic of the blog; blogging in the same style; the usefulness of the broadcast information; the audience recognition in the form of the number of subscribers, likes, comments. Practical significance: The data obtained in this work can be used in social psychology, labor psychology, as well as for further theoretical development of this issue. [ABSTRACT FROM AUTHOR]

Copyright of Journal of Philosophy, Culture & Political Science is the property of Al-Farabi Kazakh National University and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The work is aimed at a comprehensive study of the interaction of man and Internet technologies at the present stage of global development, methods of neurophysiology and social sciences. A feature of our study is the application of a multi-heuristic approach to the analysis of the Internet space for a comprehensive assessment of risk factors for the development of socially significant diseases of the nervous system in children and youth. The study determined precisely the group of children and youth of student age, since there is extensive experience working with this age category. The main work is the development and implementation of heuristic algorithms that include a whole range of heuristics - this is a multi-heuristic approach. The concept of sociocultural encapsulation matrices is considered, and its distribution to the encapsulation of groups in the Internet space is proposed. The research tasks are presented, consisting in the mathematical modeling of Internet space using the adjacency vector (degree vector) of the 2nd order and the solution of the inverse recovery problem for the given characteristics as an approach to studying the adequacy of the generated models of social, gender and age groups, developing an approach to the formation of metrics to determine the structure of online communities: a variety of social, gender, age, etc. groups. The sociocultural encapsulation matrices in the Internet space are also determined based on the developed metrics. Original algorithms for clustering situations in the analysis of encapsulated groups have been developed. Heuristic algorithms have been developed for analyzing Internet space using clustering situations. Moreover, clustering is used to determine the structure of communities, in particular, to identify, for example, social groups with similar interests or other common features. The data reflecting the graphs describe the circles of communities, and the number of vertices of the graph is identified with the number of users included in this circle. The time of generation (recovery) of the graph in the model can be considered the time of checking the adequacy.

Recent experience has demonstrated that the development prospects of ethnocultures have been decreasing without a proper transformative leap forward in the digitalization of ethnocultural space; ethnocultural identity tends to get lost against the backdrop of mainstream culture that has taken place in the virtual environment. This work attempts to define the degree of integration of the Mari culture into the Internet and the influence of its integration on Mari identity. A systems analysis was used to examine the ethnocultural space of Mari on the Internet. This method promoted defining identity as a system and included some interrelated components: axiological, linguistic, communicative, regional, mental, and the component of everyday life. The works of both foreign and Russian scholars on the theme of ethnocultural identity and the peculiarities of its transformation served as a useful methodological tool. Turning to the peculiarities of the Mari ethnocultural identity that have taken place in the virtual environment, the author considered methods and techniques of representation of Mari culture in virtual reality. It was concluded that the globalization of the information and communicative area not only helps harmonization and standardization of cultures but also encourages the integration of ethnocultural space, manifestation, the realization of basic needs of identification, and the decision-making process on ethnocultural everyday life in a virtual ethnocultural space. On the Internet, ethnoculture is saved and maintained; it acquires a new quality of life due to symbolic forms referring to its historic background. [ABSTRACT FROM AUTHOR]

The article discusses the features of the information and propaganda activities of religious communities and associations on the Internet. The essence of the concepts of "information" and "propaganda" is analyzed and studied based on socio-legal discourse on information and propaganda activities. The methods and features of propaganda of religious communities and associations in the Internet space are analyzed. The features of information and propaganda activities and threats from excessive actions are revealed. The issues of propaganda of religious extremist and terrorist organizations via the Internet, whose activities are prohibited by the court in the country, and ways of remotely informing their supporters will be considered. The article also notes that religious communities pay special attention to propaganda that promotes the spread of their ideologies on the Internet, and prefer to create media sites that disseminate information. Features of religious propaganda activities that are the result of the implementation of the goals and objectives of religious associations and groups. The use of the Internet reveals manifestations of illegal propaganda of religious communities and religious associations that poison the consciousness of young people, propagandizing deviation from traditional religion, homeland, native language. The characteristics of religious communities that have turned social networks into a means of propaganda are analyzed. A comparative analysis of the works of researchers from near and far abroad is carried out, conclusions are evaluated and drawn. [ABSTRACT FROM AUTHOR]

National and world news is constantly accompanied by inter-group dramas which are permeated by the dynamics of language use and attitudes. Conflicts can arise between the state insisting on an official language and the family and community who may support the preservation or revitalisation of heritage languages. Kazakhstan is an example of how languages (official Kazakh, the language of communication Russian and international English) coexist peacefully. Language policy and planning depend on the ability and willingness of individual members of the speech community to adopt a language. Language planning is often seen as a top-down, government-controlled activity. This paper shows that language planning can also be carried out from below. Here, we analyze the main initiatives of grassroots movements in promoting the status of the Kazakh language and the emergence of new bottom-up approaches facilitated by the Internet and present sociolinguistic survey results regarding the roles, importance and prestige of languages for the people of Kazakhstan. The focus of the study reported in this article is to monitor the transformative character of bottom-up approaches to language-policy study in Kazakhstan.

Copyright of Revista EntreLínguas is the property of Revista EntreLinguas and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Revista EntreLínguas is the property of Revista EntreLinguas and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The relevance of the political participation of young people, connected with the use of new information and communication technologies, is increasing nowadays. The article deals with two opposite concepts of the scientific discourse of the youth political participation. Much attention is given to the main factors of activating the participation of young people in the political process.

Article Relevance. Currently, there is an increase in the level of Internet sites' use in Russian society. Gradually, this process covers an increasing part of the country's population, transforming virtual communication from an elite category to a mass one. The Internet is becoming a part of the daily life of millions of Russians. This research is aimed at studying the features of dialog practices in the field of blogs. Research methods: as a research method, we used a questionnaire survey as a method that allows us quick and effective investigating the features and problems that arise in the process of communication in the field of Internet blogs among students. Research results: the article considers the dialog content of Internet communication among students. The novelty and originality of the research lies in the fact that the communicative practices of students' communication on Internet platforms are considered. Communication, information, information and communication practices are identified. It is shown that these practices are mainly implemented in the social media space: various social networks, blogs, forums. It is revealed that at present, as a significant space for students' interaction and implementation of the above-mentioned Internet practices is the sphere of blogs is presented, which is an open public discussion platform. It is shown that students distinguish the following positive qualities of the blog sphere: it creates adequate conditions for the most effective development and dissemination of communication and interaction practices of all social subjects of communication, including ordinary Internet users, representatives of social movements and government structures; the main content of these practices is often a dialogue based on cooperation. The negative aspects of blogging include: self-developing and uncontrolled communication process; sometimes excessive emotional coloring of communication practices, which is manifested both in the process of discussions and in the style of publications; the spread of accusatory arguments in dialog practices aimed at attributing self-interest and commissioned publications to bloggers; the possible spontaneity of the presence of dialogue participants in them. The practical significance of the data obtained in this work lies in their use in social psychology, age psychology, marketing, as well as for further theoretical development of this issue. [ABSTRACT FROM AUTHOR]

Modern society is becoming not just post-industrial, but also informational. Progressive trends that change the very nature of consumption are manifested in changes in goods and services consumed on the Internet, including educational services. The purpose of the research is to study the features of consumption of fostering and educational services in modern Russian society. Research methods: as a research method, we used the questionnaire method, which allows us to identify most effectively the specifics of using the Internet space for the consumption of fostering and educational services for the development of creative abilities of the individual. Research results: the article discusses the practice of consumption of fostering and educational services on the Internet by modern families. The novelty and originality of the research lies in the fact that for the first time the Internet was studied as a space for educational and fostering practices. It is shown that modern parents consider the Internet space as the most creative space of modern civilization. The relationship between family wellbeing and consumption of fostering and educational creative practices on the Internet is traced. It is revealed that low and average material security of a family has a certain direct relationship with a high degree of involvement of these family members in joint project fostering practices. It is revealed that modern parents, thanks to their desires and opportunities, receive the necessary information on the upbringing and education of their children on the Internet. For the first time, it was revealed that the main consumed practices taken from the Internet related to upbringing and education are: everyday labor practices involving all family members; making joint parental decisions; joint family games; joint creative decision-making in the process of project productive activities. Practical significance: the data Obtained in this work can be used in family psychology, educational psychology, valeology, management, as well as for further theoretical development of this issue. [ABSTRACT FROM AUTHOR]

The relevance of the research is conditioned by the fact that in the modern world, the global spread of mass communication significantly transforms the traditional systems of people interaction and communication. Publicity comes directly into contact with privacy and transforms it, which leads to a number of contradictions, including ethical ones. The aim of the research is to study the forms of openness and privacy in the Internet space, determined by the context of social networks. As a research method, we used the questionnaire method, which allows us to investigate the motivational, emotional, and behavioral aspects of social openness and privacy in social networks most effectively. The article considers aspects of the relationship between private and public spheres in the Internet space, and identifies the motives for demonstrating private life. It is revealed that modern users believe that posting reliable information about themselves is a safe process. It is determined that the virtual image often broadcasts the social success of the user; event saturation of the user's life; creation of an intellectual and spiritually developed virtual image of the user. It is shown that users primarily associate the placement of private information about themselves with feelings of anticipation and expectation of responses, likes, and comments from other users. It is determined that the presence of an undefined public is perceived as a positive side of social networks. It is revealed that there is a difference between the information that users post about themselves and their life in social networks, and the information that they present about themselves and their life in reality. For the first time, it is shown that users of social networks not only voluntarily refuse privacy, but also produce a simulation of intimacy, filter information provided to social networks. Virtual space is fixated on the production of images that are consumed as a commodity. A number of behavioral changes have been revealed in users: social approval, the desire to demonstrate the brightness and saturation of their lives are of great importance. [ABSTRACT FROM AUTHOR]

This article is devoted to the communicative interaction in today’s Internet space. The article identifies the key constitutive features of modern political Internet discourse, describes the forms and registers interaction. In a study of communicative interaction between the German political elite and voters in the Internet space focuses on the communication of contemporary political figures of modern Germany and presented the results of the analysis of the political Internet discourse. One of the rapidly developing forms of communicative interaction at the present stage is the Internet. The possibilities offered by the Internet, are unique for all kinds of verbal communication. The material of linguistic research are increasingly becoming a different kind of Internet discourse In this article, we define the basic constitutive features of modern political Internet discourse: 1) virtuality; 2) an electronic signal as a channel of communication; 3) Remote; 4) the presence of hypertext; 5) the information content; 6) argumentative; 7) manipulativeness; 8) interactivity. Interactivity is the degree of involvement or communicants in Internet communication determines its shape. In accordance with this statement we distinguish passive and active forms of cooperation in the political discourse of the Internet.

The relevance of the research problem is reasoned by global use of Internet technologies, altering the forms of personal self-identification: a transition of the external world and human individuality in a digital code, the creation of informational imprint in space of the worldwide web, the alienation of the student youth in society, the substitution of reality by virtual world. In this direction a significant potential belongs to Humanities, studying of which contributes to the interpenetration and mutual reinforcement of students’ social and virtual identification based on universal norms, values, value orientations, correction of virtual identity redundancy in real society. This article is aimed at scientifically-methodical substantiation of structure and content of pedagogical correction of higher school students’ self-identification in the process of Humanities’ study. The leading method in this problem study is a method of modeling of the structure and content of students’ self-identification pedagogical correction in the process of humanitarian disciplines’ study. The article presents the theoretical and methodological foundations of the design and implementation of student’s social and virtual identity correction’s model, its discursive content and mechanisms, structure and new forms’ content in the process of Humanities’ study. The presented materials in the article contribute to evidence-based correction of students’ virtual and social identity in the process of Humanities’ study and are recommended to use for teachers, methodologists, university information departments’ programmers, improvement of qualification and teacher retraining courses’ attendants.

The article is devoted to the issues related to impact peculiarities of technological transformations in information and communication sphere over the processes of political development. The main aspect is studying and analyzing the potential of contemporary information and communication technologies as an instrument aimed at influencing public consciousness. It is shown that the development of information and communication technologies in the Internet space greatly affects the substantive parameters of functioning of modern political regimes, as well as contributes to the evolution of traditional models of democracy. It is proved that today the society is formed where the main value is no longer the information itself, but communication technologies and channels of communication. Not information, but communication connection and communication capabilities are the primary political value in contemporary society. According to the author, political information outside the context of possibilities of its use in the processes of communication interaction loses its traditional value. In contrast, today the core value including political one is the possibility of communication interaction, in connection with which modern communication technologies are aimed at forming effective global forms of communication, as well as the creation of new communication mechanisms of interaction. The political stability of contemporary political systems depends on important factors such as information and communication potential of socio-political relations, and the effectiveness of its implementation in current political practice of both state and civilian actors. Special demands are made on organization and implementation of the processes of contemporary political governance both in internal and external environment, which today takes place in the conditions of active competition in national and global communication space. The conclusion is made that technological change of information and communication technologies in the Internet in a meaningful way affect both the functioning of the society, and the entire system of political governance. At the same time, political management model, which involves the use of a purely traditional media, will lose its relevance and effectiveness, and objectively would be replaced by new forms of political communication in the network communication space.

The article provides a socio-philosophical analysis of the main tendencies of the development of modern media space. The peculiarities of transformation of modern media space under the influence of new information technologies are analyzed. [ABSTRACT FROM AUTHOR]

In the era of big data, the Internet is becoming an efficient tool and platform to scientific research. Using the data from Baidu index platform, this paper built a direct-weighted complex city network model by applying the complex networks theory, which helped to present the framework and analyze the complexity of the network. Taking the data of 36 cities for example, the empirical study results show that the distributions of node strength follow exponential distribution both node instrength and node out-strength. Meanwhile, there was a kind of node classification according to node strength, that was the Internet attention. The significant node and cohesive subgroups were found by the Ucinet software. From the new media view of the Internet, it made a new network analysis in the Internet plus era, enriched the city complex network structure research, and would make contribution to the city construction, planning and management. [ABSTRACT FROM AUTHOR]