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The article is of an analytical and analytical nature and is based on information prepared in the course of desk research. Secondary data from the Internet is used, including from the website of the Federal State Statistics Service. The review made it possible to consider the current state of affairs in the field of innovation management in the Russian Federation, to make comparisons on individual indicators in territorial and sectoral contexts. The main problems and possible ways of development of innovative activity are revealed; the role of the state in the development of innovative policy of the country, regions, specific industries and enterprises is shown.

The article is theoretical and applied in nature and is the result of a study and analysis of the use of digital technologies in the field of design (for example, the design of hats). The problem of digital design of new products and the formation of an assortment of hats taking into account fashion trends and consumer demand is being raised. Since in the market conditions of managing the competitiveness of products, their conformity with fashion and consumer demands is a necessary attribute that allows them to withstand competition and ensure the company's profit, the search for new ideas and styles for the development of new products, expanding the product range and ensuring the quality of designed hats is especially significant . Moreover, the listed functions must be implemented using modern digital technologies that reduce design time and take into account as many factors as possible market and consumer factors. The design of new products and the formation of an assortment of hats based on the methodology developed by the authors using marketing and digital design technologies allows us to expand the boundaries of digital technologies and improve the range of hats. The conducted studies prove the hypothesis of the effectiveness of the use of digital technologies based on the use of existing software products and their combination.

The article is theoretical and applied and represents the result of studying and assessing the quality of life as an integral indicator that determines the attractiveness of territories. The theoretical part of the study was built by the authors of the article on the basis of sociological understanding and economic interpretation of the category “population life quality”, on the basis of communication between the works of Russian and foreign scientists, as well as in the process of their own scientific research, the results of which are published in a series of publications and research reports. Desk research took place between 2010 and 2018. Field studies were carried out in 17 large cities of the Central Federal District of the Russian Federation in 2017 and were carried out according to criteria such as socio-economic conditions of the population, the possibility of professional, entrepreneurial, creative and other activities that increase the well-being of respondents; comfort level of life; development of social infrastructure; creation of conditions for comprehensive personal development, as well as the level of attractiveness (attractiveness) of the territory in the economic, marketing and psychological aspects. The results of the study confirmed that large cities are not only developed industrial centers, but also, for the most part, accumulate objects of education, science, culture, religion, sports, attracting tourists and providing a high standard of living for residents.

The article shows the place of controlling in the general system of scientific economic knowledge. Comparative characteristics of controlling, control and management accounting are given. The history of the origin and evolution of controlling is analyzed. Comparison of various national schools of controlling (American and European) is given. The state of Russian science in this area is characterized.

The publication reveals the role of marketing research in the choice of style solutions for design concepts in educational institutions. The results of the analysis of styles used in the design concepts of educational institutions, conducted with the involvement of 159 analog objects, are presented. The problem of conflict between the creative and technological components in the design profession is discussed. The role of the digital component in the effectiveness of work on a design project is emphasized. The list of popular professional computer programs used in the course of design engineering. Based on these programs, the student project presented as an example was executed. Discussed issues of digitization of design in conjunction with the assessment of the author’s contribution and the impact of the creativity of a particular designer