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The purpose of this research work is to merge two theories (i.e. the perceived risk theory and the extended theory of planned behavior) to explain for the formation of behavioral and switching intentions toward artificial intelligent-based facial recognition technology, particularly in terms of restaurant payment. The moderating role of cultural differences is explored in the framework. Sixteen hypotheses are tested by using a sample of 337 South Korean and 342 U.S. consumers. Time and privacy risks significantly influence the attitude of only the Koreans, while psychological risks only influence the Americans. Attitude and subjective norms significantly affect intention to switch to face recognition payment and use this method for both groups. Moreover, the findings reveal that cultural differences play a significantly moderating role in the relationship between psychological risk and attitude toward artificial intelligent-based facial recognition technology. [ABSTRACT FROM AUTHOR]

The COVID-19 pandemic not only accelerated the spread of contactless robot services but also revitalized the golf industry. These changes have expedited the adoption of robot caddies, making it necessary to conduct research on golfers' acceptance of robot caddies. This study, thus, intended to investigate the importance of the extended unified theory of acceptance and use of technology (UTAUT) in the framework of robotic golf caddies and examined health consciousness as a moderator. An online survey was conducted with South Korean golfers, and a total of 391 responses were analyzed. The data analysis results indicated that all five dimensions of the extended UTAUT have a positive impact on attitude. Also, attitude is a significant predictor of both intentions to use and word-of-mouth intentions. Lastly, this study discovered that the moderating effect of health consciousness on the correlation between performance expectancy and attitude was significant. [ABSTRACT FROM AUTHOR]

Airport digitalization has revolutionized service delivery at passenger touchpoints, which leads to sustainable passenger loyalty. However, it is critical to determine whether this rapid transition to digital services genuinely enhances passenger satisfaction with airport services. This study uses a mixed-method approach to identify key traditional and technology-driven information services in smart airports. The specific aim is to determine the optimal balance in which digital technologies can effectively replace human-provided services to establish sustainable passenger loyalty. Two rounds of Delphi surveys were conducted with panels of 23 and 21 experts, followed by an online Kano survey with 401 international passengers. The Delphi analysis identified 16 key information service attributes, while the Kano analysis revealed that the majority of technology-based services were attractive and positively influenced passenger satisfaction. By contrast, human-based services were mostly indifferent, although some were vital for boosting satisfaction and preventing dissatisfaction. These results advance the current airport service research and provide practical insights into optimizing passenger experiences through the strategic integration of technology for sustainable smart airports while maintaining essential human-provided services. [ABSTRACT FROM AUTHOR]

This study was designed to identify how SERVQUAL forms brand relationship quality and brand loyalty with the moderating role of the type of service employees, such as robots and humans. The study collected data from 286 people who used restaurants where robots provide the services and from 300 people who used restaurants where people provide the services. In order to test the proposed hypotheses, this study employed structural equation modelling based on the AMOS program. The data analysis revealed that four of the five dimensions of SERVQUAL, which include tangibles, reliability, assurance, and empathy, help to enhance brand satisfaction. In addition, brand satisfaction has a positive influence on brand trust, brand commitment, and brand loyalty. The moderating role of the type of service employee in the relationship between utilitarian value and brand authenticity was identified. [ABSTRACT FROM AUTHOR]

The current study examined consumers' sustainable behavior in the context of eco-friendly drone food delivery services. It thus focused on the cognitive triggers, normative factors, and affective triggers in forming pro-environmental intentions. This study more specifically developed a comprehensive framework that included cognitive triggers, which included environmental awareness, ascribed responsibility, biospheric value, environmental concern, and perceived effectiveness, personal norm, and affective triggers, which included positive anticipated emotion and negative anticipated emotion, subjective norm, and pro-environmental intentions. The 312 samples were randomly extracted through an online survey company in Korea, which targeted individuals who have dined out within the last six months. A theoretical model that included mediation and causal hypotheses was proposed and tested by conducting structural equation modeling. The data analysis results indicated that the four dimensions of the cognitive triggers, such as ascribed responsibility, biospheric value, environmental concern, and perceived effectiveness, positively affect personal norm, and consequently have a positive effect on positive anticipated emotion. In addition, subjective norm aids in regards to enhancing personal norm and pro-environmental intentions. The study consequently contributes knowledge that addresses the acknowledged research gap and provides practical suggestions for green marketing strategies in regards to promoting the services. [ABSTRACT FROM AUTHOR]

Although corporate social responsibility (CSR) has been instrumental in achieving corporation's competitive advantage, this is not the case for casinos. This study examines how CSR scepticism develops in the context of the casino industry by investigating the effects of customers' attitudes towards casinos engaged in corporate social irresponsibility (CSI) and the controversy surrounding casino businesses on CSR scepticism, which leads negative word-of-mouth (WOM) and protest behaviour. To this end, 310 South Korean casino customers completed an online questionnaire. The results of partial least squares path modelling revealed direct effects of customers' attitudes towards firms exhibiting CSI and the perceived controversy on CSR scepticism leading to negative WOM and protest behaviour. The impact of the attitude towards firms exhibiting CSI on CSR scepticism was found to differ between low perceived controversy and high perceived controversy customers. The findings suggest that casino companies should strive for transparency and develop appropriate CSR initiatives. [ABSTRACT FROM AUTHOR]

The present research aims to enhance the understanding of island travelers and their behavior through the lens of the environmental locus of control. This study incorporates the important factors of cognitive and affective stages that influence pro‐environmental behavior depending on the level of internal and external environmental locus of control. The research findings provide evidence about the level of environmental locus of control in regards to island travelers and the formation process of pro‐environmental behavior based on the cognition‐affection‐conation model. Last, this research shows how the internal and external environmental locus of control moderate the relationships among the core constructs that contribute in order to develop environmentally friendly behavior. The findings offer several academic and practical implications for sustainable island tourism. [ABSTRACT FROM AUTHOR]

The effects of various coffee shop attributes on customer satisfaction and brand-related outcomes were investigated. In addition, the moderating role of different service providers (human barista vs. robot barista) was explored. This study found that coffee quality, employee service, physical environment, price, and location, positively affect customer satisfaction. In addition, customer satisfaction has a positive influence on brand attitude and brand identification which, in turn, positively affect brand loyalty. Lastly, the type of service providers played a moderating role in the relationship between (1) coffee quality and customer satisfaction and (2) price and customer satisfaction. [ABSTRACT FROM AUTHOR]

This study examined how to form behavioural intentions in regards to using the extended Theory of Planned Behaviour (TPB) model. This study more specifically proposed the effect of the overall service quality on attitude. In addition, it was hypothesized that attitude, subjective norm and perceived behavioural control have a positive influence on intention to use. Lastly, this study investigated the moderating role of the employee type, which included robots and humans, in the proposed model. The study collected data from 320 travellers who received services from only service robots and from 316 travellers who received services only from human staff at Incheon Airport in South Korea. The data analysis indicated that the overall service quality has a positive influence on attitude. In addition, it was discovered that intentions to use is positively affected by attitude, subjective norm and the perceived behavioural control. Finally, the type of employee moderated the relationship between the overall service quality and attitude. [ABSTRACT FROM AUTHOR]